Blue Bikini Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Bikini sales on Amazon US totaled 6,100 units in July 2026 (▼ 28.2% vs. the prior month), generating an estimated $186,951 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.0% of unit volume and 39.8% of revenue, while a typical listing is priced at $29.16. The keyword itself pulled 18,698 Amazon queries over the same period (▼ 72.1% MoM).
Zooming out to the 12-month window ending July 2026, the blue bikini Top 50 moved 29,950 units and $905,197 in cumulative sales — an average of 2,496 units and $75,433 per month. Monthly throughput topped out at 8,500 units in June 2026 and dipped to 350 in October 2025, leaving the latest reading 177.3% higher than August 2025.
Blue Bikini Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.1K
▼ 28.2% MoM
Monthly Revenue 2026/07
$187K
▼ 27.0% MoM
Top 10 Market Share 2026/07
41.0%
Blue Bikini Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue bikini listing on Amazon US in July 2026 is ASIN B0BWR6SS5J (Brand: geluboao), which sold 500 units at $26.22 apiece — equal to 8.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 2,500 units and $74,430 in July 2026 — 41.0% of unit volume and 39.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Bikini' on Amazon
July 2026
Is 41.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BWR6SS5J
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
500
▲ 0.0%vs. prior month
$14.2K
latest month
12-month trend
B0CVRWBPLL
BYFINECANY Women's Floral Printed Bathing Suit Halter Paisley Summer Swimsuit Bikinis Set
300
▲ 0.0%vs. prior month
$4.7K
latest month
12-month trend
B0D3WMGDQD
Suvimuga Women Color Block 2 Piece Triangle String Bikini Set
300
▼ 25.0%vs. prior month
$7.4K
latest month
12-month trend
B0FW56PR8W
Blooming Jelly Womens Sexy Bikini Sets Cheeky Bathing Suit U-Wire Swimsuits
200
▼ 50.0%vs. prior month
$6.6K
latest month
12-month trend
B0GQ912XD1
swimall Women's Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit
200
▲ 0.0%vs. prior month
$6.4K
latest month
12-month trend
B0BSF389LF
CUPSHE Women's Triangle Bikini Set V Neck Two Piece Swimsuit Crossback
200
▼ 33.3%vs. prior month
$7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Blue Bikini Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CUPSHE is the best-performing blue bikini brand in July 2026, moving 600 units across 3 ASINs for 24.0% of Top 10 volume. geluboao follows with 500 units (20.0%), ahead of BYFINECANY on 300 units (12.0%).
Volume is spread across 8 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.39 to $38.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CUPSHE
3 ASINs in Top 10
24.0%
Units
600
Revenue
$23K
Avg. price
$38.32
B0BSF389LF
$34.99·★4.3·2.7K revsCUPSHE Women's Triangle Bikini Set V Neck Two Piece Swimsuit Crossback
Units sold200B0D2KP11D9
$39.99·★4.2·2.8K revsCUPSHE Bikini Set for Women High Waisted Scalloped Two Piece Swimsuit
Units sold200B0D2KPBL94
$39.99·★4.2·2.8K revsCUPSHE Bikini Set for Women High Waisted Scalloped Two Piece Swimsuit
Units sold200
geluboao
1 ASIN in Top 10
20.0%
Units
500
Revenue
$14.2K
Avg. price
$26.22
B0BWR6SS5J
$26.22·★4.0·4.4K revsgeluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
Units sold500
BYFINECANY
1 ASIN in Top 10
12.0%
Units
300
Revenue
$4.7K
Avg. price
$14.39
B0CVRWBPLL
$14.39·★4.2·715 revsBYFINECANY Women's Floral Printed Bathing Suit Halter Paisley Summer Swimsuit Bikinis Set
Units sold300
Trending Blue Bikini Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GQ912XD1 booked 200 units at $33.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GQ912XD1
swimall Women's Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit
Price
$33.99
Rating
4.2
Reviews
97
Latest month sales
B0DRSPCDWY
Tainehs Women's Sexy Halter Bikini Set Triangle Top String Swimwear Two Piece Swimsuits Cheeky Bathing Suit
Price
$27.99
Rating
4.1
Reviews
697
Latest month sales
B0F12XCHWG
ZAFUL Women High Cut Bikini Sets String Sexy Swimsuit Two Piece Underwire Bathing Suit Brazilian Cheeky Cut Out Cute Swimwear
Unlock to view ASIN details and product titles
Price
$27.98
Rating
4.0
Reviews
918
Latest month sales
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