Blue Bathing Suits For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Blue Bathing Suits For Women sales on Amazon US totaled 11,500 units in July 2026 (▼ 10.5% vs. the prior month), generating an estimated $416,513 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.7% of unit volume and 41.0% of revenue, while a typical listing is priced at $33.82. The keyword itself pulled 4,115 Amazon queries over the same period (▼ 72.2% MoM).

Zooming out to the 12-month window ending July 2026, the blue bathing suits for women Top 50 moved 53,000 units and $1,830,381 in cumulative sales — an average of 4,417 units and $152,532 per month. Monthly throughput topped out at 12,850 units in June 2026 and dipped to 1,250 in October 2025, leaving the latest reading 206.7% higher than August 2025.

53KTotal units sold · Last 12 months
$1.8MTotal revenue · Last 12 months
4.1K▼ 72.2% MoM
Monthly search volume
$33.82Avg. price · July 2026

Blue Bathing Suits For Women Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales3.8K
Revenue$125.4K

2025/09

Sales1.3K
Revenue$43.4K

2025/10

Sales1.3K
Revenue$41K

2025/11

Sales1.4K
Revenue$45.2K

2025/12

Sales1.3K
Revenue$41.7K

2026/01

Sales2.3K
Revenue$72.7K

2026/02

Sales3K
Revenue$99.4K

2026/03

Sales5.8K
Revenue$197.2K

2026/04

Sales4.5K
Revenue$155.6K

2026/05

Sales4K
Revenue$139.5K

2026/06

Sales12.8K
Revenue$452.8K
11.5K

2026/07

Sales11.5K
Revenue$416.5K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

11.5K

▼ 10.5% MoM

Monthly Revenue 2026/07

$416.5K

▼ 11.6% MoM

Top 10 Market Share 2026/07

41.7%

See the Top 10 ASINs driving 41.7% of sales

Blue Bathing Suits For Women Market Share & Sales Concentration on Amazon US — July 2026

The most-sold blue bathing suits for women listing on Amazon US in July 2026 is ASIN B09NVQ2CFC (Brand: Holipick), which sold 800 units at $38.99 apiece — equal to 7.0% of every unit tracked in this report and 33% ahead of the No. 2 listing.

The Top 10 ASINs account for 4,800 units and $170,947 in July 2026 — 41.7% of unit volume and 41.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Blue Bathing Suits For Women' on Amazon

July 2026
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41.7% Volume Share 4.8K units sold
41.0% Revenue Share $170.9K estimated
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Top 5 Volume Share breakdown

B09NVQ2CFC 7.0%
B0BL77SSTT 5.2%
B0DHVQYS6D 5.2%
B0734KR26Y 4.3%
B0FSHTQ3TQ 4.3%
Others 73.9%
#1
Holipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit

B09NVQ2CFC

Holipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit

$38.99·★ 4.4·330 reviews
Monthly Sales

800

▲ 0.0%

vs. prior month

Revenue

$31.5K

latest month

Monthly Trend

12-month trend

#2
BMJL Womens High Waisted Bikini Sets Sporty Two piece Color Block Swimsuits

B0BL77SSTT

BMJL Womens High Waisted Bikini Sets Sporty Two piece Color Block Swimsuits

$29.79·★ 4.3·4.5K reviews
Monthly Sales

600

▼ 14.3%

vs. prior month

Revenue

$20.9K

latest month

Monthly Trend

12-month trend

#3
Herseas Womens Bikini Whip Stitch Floral Swimsuit High Waisted Bathing Suit

B0DHVQYS6D

Herseas Womens Bikini Whip Stitch Floral Swimsuit High Waisted Bathing Suit

$27.99·★ 4.2·1.4K reviews
Monthly Sales

600

▲ 20.0%

vs. prior month

Revenue

$19.6K

latest month

Monthly Trend

12-month trend

#4
baleaf Women's Athletic Training Adjustable Strap One Piece Swimsuit

B0734KR26Y

baleaf Women's Athletic Training Adjustable Strap One Piece Swimsuit

$34.99·★ 4.4·1.6K reviews
Monthly Sales

500

▲ 66.7%

vs. prior month

Revenue

$16.4K

latest month

Monthly Trend

12-month trend

#5
ZAFUL Womens Tankini Swimsuits Smocked 2 Piece Bathing Suits Modest Tankini

B0FSHTQ3TQ

ZAFUL Womens Tankini Swimsuits Smocked 2 Piece Bathing Suits Modest Tankini

$32.99·★ 4.1·574 reviews
Monthly Sales

500

▼ 28.6%

vs. prior month

Revenue

$19.4K

latest month

Monthly Trend

12-month trend

#6
Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear

B09SPKBR8N

Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear

$38.99·★ 4.4·1.1K reviews
Monthly Sales

400

▼ 42.9%

vs. prior month

Revenue

$15.6K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Blue Bathing Suits For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Holipick is the best-performing blue bathing suits for women brand in July 2026, moving 1,200 units across 2 ASINs for 25.0% of Top 10 volume. BMJL follows with 1,000 units (20.8%), ahead of Herseas on 600 units (12.5%).

Volume is spread across 8 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $27.99 to $38.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

25.0%
20.8%
12.5%
41.7%
Holipick
BMJL
Herseas
Other brands
1

Holipick

2 ASINs in Top 10

25.0%

Units

1.2K

Revenue

$47.1K

Avg. price

$38.99

  • Holipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit

    B09NVQ2CFC

    $38.99·★4.4·330 revs

    Holipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit

    Units sold800
  • Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear

    B09SPKBR8N

    $38.99·★4.4·1.1K revs

    Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear

    Units sold400
2

BMJL

2 ASINs in Top 10

20.8%

Units

1K

Revenue

$34.8K

Avg. price

$29.79

  • BMJL Womens High Waisted Bikini Sets Sporty Two piece Color Block Swimsuits

    B0BL77SSTT

    $29.79·★4.3·4.5K revs

    BMJL Womens High Waisted Bikini Sets Sporty Two piece Color Block Swimsuits

    Units sold600
  • BMJL Womens High Waisted Bikini Sets Sporty Two piece Color Block Swimsuits

    B0BL6Q5VFJ

    $29.79·★4.3·4.5K revs

    BMJL Womens High Waisted Bikini Sets Sporty Two piece Color Block Swimsuits

    Units sold400
3

Herseas

1 ASIN in Top 10

12.5%

Units

600

Revenue

$19.6K

Avg. price

$27.99

  • Herseas Womens Bikini Whip Stitch Floral Swimsuit High Waisted Bathing Suit

    B0DHVQYS6D

    $27.99·★4.2·1.4K revs

    Herseas Womens Bikini Whip Stitch Floral Swimsuit High Waisted Bathing Suit

    Units sold600

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