Blankets Queen Size Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blankets Queen Size sales on Amazon US totaled 125,600 units in July 2026 (▼ 0.1% vs. the prior month), generating an estimated $4,102,152 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.0% of unit volume and 38.1% of revenue, while a typical listing is priced at $37.22. The keyword itself pulled 41,349 Amazon queries over the same period (▲ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the blankets queen size Top 50 moved 1,557,950 units and $52,007,232 in cumulative sales — an average of 129,829 units and $4,333,936 per month. Monthly throughput topped out at 208,400 units in November 2025 and dipped to 64,350 in May 2026, leaving the latest reading 3.9% higher than August 2025.
Blankets Queen Size Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
125.6K
▼ 0.1% MoM
Monthly Revenue 2026/07
$4.1M
▼ 5.6% MoM
Top 10 Market Share 2026/07
47.0%
Blankets Queen Size Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blankets queen size listing on Amazon US in July 2026 is ASIN B00S1TC442 (Brand: Utopia Bedding), which sold 10,000 units at $22.46 apiece — equal to 8.0% of every unit tracked in this report.
The Top 10 ASINs account for 59,000 units and $1,564,930 in July 2026 — 47.0% of unit volume and 38.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blankets Queen Size' on Amazon
July 2026
Is 47.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00S1TC442
Utopia Bedding Queen Comforter, Duvet Insert, White, 88 x 88 Inches | Soft and Fluffy Down Alternative Bed Comforter, All Season, Breathable, Corner Tabs, Box Stitched, Durable, Machine Washable
10K
▲ 0.0%vs. prior month
$265.8K
latest month
12-month trend
B07YKLSMFM
Bedsure Comforter Duvet Insert - Quilted Comforters Queen Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, Queen 88 x 88 Inches
10K
▲ 0.0%vs. prior month
$316.6K
latest month
12-month trend
B08CRJYM55
CozyLux Queen Comforter Set with Sheets Dark Grey - 7 Pieces Bed in a Bag | OEKO-TEX Certified, All Season, 240GSM Down-Alternative Comforter, Sheets, Pillowcases & Shams, 14" Deep Pocket, Easy Care
7K
▲ 0.0%vs. prior month
$216.2K
latest month
12-month trend
B0157T2ENY
Bedsure GentleSoft Fleece Bed Blankets Queen Size Grey - Soft Warm Outdoor Picnic Fall Blanket for Camping Travel Lightweight Cozy Anti-Static, Room Home Decor Gifts for Husband and Men, 90x90 inches
6K
▼ 25.0%vs. prior month
$119.9K
latest month
12-month trend
B0BNJDPSF7
HYMOKEGE Queen Comforter Set Seersucker 7 Pieces, All Season Luxury Bed in a Bag for Bedroom, Bedding Set with Comforters, Sheets, Pillowcases & Shams, Dark Grey
5K
▼ 16.7%vs. prior month
$159.9K
latest month
12-month trend
B073H8STZ7
Utopia Bedding Ultra Soft Fleece Bed Blanket Queen Size Grey (90x90 Inches) | Microfiber Plush Warm Lightweight Breathable Cozy Blanket Anti-Static, All Season Use, Gift for Women and Men
5K
▲ 25.0%vs. prior month
$89.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Blankets Queen Size Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bedsure is the best-performing blankets queen size brand in July 2026, moving 16,000 units across 2 ASINs for 27.1% of Top 10 volume. Utopia Bedding follows with 15,000 units (25.4%), ahead of CozyLux on 7,000 units (11.9%).
With 8 brands splitting the Top 10 and 64.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.20 to $29.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bedsure
2 ASINs in Top 10
27.1%
Units
16K
Revenue
$436.5K
Avg. price
$26.37
B07YKLSMFM
$29.75·★4.7·77.3K revsBedsure Comforter Duvet Insert - Quilted Comforters Queen Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, Queen 88 x 88 Inches
Units sold10KB0157T2ENY
$22.99·★4.6·179.2K revsBedsure GentleSoft Fleece Bed Blankets Queen Size Grey - Soft Warm Outdoor Picnic Fall Blanket for Camping Travel Lightweight Cozy Anti-Static, Room Home Decor Gifts for Husband and Men, 90x90 inches
Units sold6K
Utopia Bedding
2 ASINs in Top 10
25.4%
Units
15K
Revenue
$355.7K
Avg. price
$20.20
B00S1TC442
$22.46·★4.6·156.3K revsUtopia Bedding Queen Comforter, Duvet Insert, White, 88 x 88 Inches | Soft and Fluffy Down Alternative Bed Comforter, All Season, Breathable, Corner Tabs, Box Stitched, Durable, Machine Washable
Units sold10KB073H8STZ7
$17.94·★4.5·92.8K revsUtopia Bedding Ultra Soft Fleece Bed Blanket Queen Size Grey (90x90 Inches) | Microfiber Plush Warm Lightweight Breathable Cozy Blanket Anti-Static, All Season Use, Gift for Women and Men
Units sold5K
CozyLux
1 ASIN in Top 10
11.9%
Units
7K
Revenue
$216.2K
Avg. price
$29.98
B08CRJYM55
$29.98·★4.5·29.3K revsCozyLux Queen Comforter Set with Sheets Dark Grey - 7 Pieces Bed in a Bag | OEKO-TEX Certified, All Season, 240GSM Down-Alternative Comforter, Sheets, Pillowcases & Shams, 14" Deep Pocket, Easy Care
Units sold7K
Trending Blankets Queen Size Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BLVH5YX3 booked 4K units at $29.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BLVH5YX3
HEVUMYI 7-Piece Queen Comforter Set, Dark Gray Bed in a Bag | Reversible, All-Season, Soft, 7 Piece Set, All-Season Reversible Bed in a Bag, Flat Sheet, Fitted Sheet, Pillowcases
Price
$29.99
Rating
4.6
Reviews
11.7K
Latest month sales
B0DR8CHFKV
inhand Cooling Blanket Queen Size for Hot Sleepers (90"x90", Gray) | Absorbs Heat to Keep Adults Cool For Summer Nights Sweats, Thin Cold Lightweight Blanket for Couch Bed
Price
$26.99
Rating
4.3
Reviews
2.6K
Latest month sales
B0GF7X4R2C
Cooling Blanket Queen Size, Cooling Blankets for Hot Sleepers, Absorbs Heat to Keep Body Cool for Summer Nights Sweats, Cold Blanket for Bed Couch Sofa, Ice Blanket 90x90 Inches, Dark gray
Unlock to view ASIN details and product titles
Price
$17.95
Rating
4.3
Reviews
376
Latest month sales
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