Blackout Roller Shades Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Sumobaby is the best-performing blackout roller shades brand in July 2026, moving 5,000 units across 1 ASIN for 20.2% of Top 10 volume. LazBlinds follows with 4,000 units (16.1%), ahead of Petaholic on 3,000 units (12.1%).

Volume is spread across 10 brands, with the top three holding 48.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.19 to $21.98, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B246BX23 booked 800 units at $36.44, with ▲ 14.3% MoM change. On the growth side, B0D25FVWM1 leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0CDL744BF close behind at ▲ 100.0% MoM on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.