Black Tea Bags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Black Tea Bags sales on Amazon US totaled 144,200 units in July 2026 (▼ 11.9% vs. the prior month), generating an estimated $1,519,167 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 50.7% of revenue, while a typical listing is priced at $12.01. The keyword itself pulled 20,305 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the black tea bags Top 50 moved 1,708,000 units and $18,913,368 in cumulative sales — an average of 142,333 units and $1,576,114 per month. Monthly throughput topped out at 173,800 units in February 2026 and dipped to 99,500 in May 2026, leaving the latest reading 44.0% higher than August 2025.
Black Tea Bags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
144.2K
▼ 11.9% MoM
Monthly Revenue 2026/07
$1.5M
▼ 16.7% MoM
Top 10 Market Share 2026/07
56.2%
Black Tea Bags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold black tea bags listing on Amazon US in July 2026 is ASIN B001GM60LE (Brand: Twinings), which sold 10,000 units at $12.38 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 81,000 units and $769,970 in July 2026 — 56.2% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Black Tea Bags' on Amazon
July 2026
Is 56.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001GM60LE
Twinings English Breakfast Black Tea Individually Wrapped Bags, 100 Count (Pack of 1), Smooth, Flavourful, and Robust, Caffeinated, Enjoy Hot or Iced, 100 Teabags
10K
▼ 50.0%vs. prior month
$123.8K
latest month
12-month trend
B002HQCWYM
Twinings English Breakfast Black Tea K-Cup Pods for Keurig, 24 Count (Pack of 1), Smooth, Flavourful, Robust, Caffeinated, Enjoy Hot or Iced
10K
▲ 0.0%vs. prior month
$148.4K
latest month
12-month trend
B0DX5XQNRH
Lipton Black Tea Bags, Hot or Iced High Caffeine Tea, 100 Total Bags | 100 Lipton black tea bags with a blend of orange pekoe, pekoe cut black tea leaves picked at the peak of freshness
10K
▲ 0.0%vs. prior month
$49.1K
latest month
12-month trend
B009UQXD90
Twinings Earl Grey Black Bergamot Caffeinated Tea Bags, 100 CT Box (1 Pack) | Classic Tradition, Black Tea with Citrus, Naturally Caffeinated, 100 Foil Lined Individually Wrapped Bags, Enjoy Hot or Iced
10K
▲ 11.1%vs. prior month
$132.4K
latest month
12-month trend
B07X1HW96F
Amazon Saver Classic Black Tea, 8 Oz, 100 Ct
9K
▲ 0.0%vs. prior month
$19.6K
latest month
12-month trend
B000XEV9YE
Yorkshire Tea, Gold, Black Tea Bags, 160ct (Pack of 1)
8K
▼ 11.1%vs. prior month
$107.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Black Tea Bags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Twinings is the best-performing black tea bags brand in July 2026, moving 30,000 units across 3 ASINs for 37.0% of Top 10 volume. Lipton follows with 18,000 units (22.2%), ahead of Amazon Saver on 9,000 units (11.1%).
With 7 brands splitting the Top 10 and 70.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.18 to $13.70, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Twinings
3 ASINs in Top 10
37.0%
Units
30K
Revenue
$404.6K
Avg. price
$13.70
B001GM60LE
$12.38·★4.8·20.3K revsTwinings English Breakfast Black Tea Individually Wrapped Bags, 100 Count (Pack of 1), Smooth, Flavourful, and Robust, Caffeinated, Enjoy Hot or Iced, 100 Teabags
Units sold10KB002HQCWYM
$14.97·★4.7·15.2K revsTwinings English Breakfast Black Tea K-Cup Pods for Keurig, 24 Count (Pack of 1), Smooth, Flavourful, Robust, Caffeinated, Enjoy Hot or Iced
Units sold10KB009UQXD90
$13.75·★4.7·13.1K revsTwinings Earl Grey Black Bergamot Caffeinated Tea Bags, 100 CT Box (1 Pack) | Classic Tradition, Black Tea with Citrus, Naturally Caffeinated, 100 Foil Lined Individually Wrapped Bags, Enjoy Hot or Iced
Units sold10K
Lipton
2 ASINs in Top 10
22.2%
Units
18K
Revenue
$83.7K
Avg. price
$4.68
B0DX5XQNRH
$4.97·★4.8·1.4K revsLipton Black Tea Bags, Hot or Iced High Caffeine Tea, 100 Total Bags | 100 Lipton black tea bags with a blend of orange pekoe, pekoe cut black tea leaves picked at the peak of freshness
Units sold10KB0DXWNFWQX
$4.39·★4.7·845 revsLipton Decaf Black Tea Bags, Hot or Iced Caffeine Free Tea, 50 Tea Bags | Decaffeinated black tea bags featuring an aromatic blend of tea leaves from Malawi for hot or iced tea brewing.
Units sold8K
Amazon Saver
1 ASIN in Top 10
11.1%
Units
9K
Revenue
$19.6K
Avg. price
$2.18
B07X1HW96F
$2.18·★4.5·5.1K revsAmazon Saver Classic Black Tea, 8 Oz, 100 Ct
Units sold9K
Trending Black Tea Bags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0007R72HK booked 4K units at $6.99, with ▲ 0.0% MoM change. On the growth side, B0DX4Z5HYK leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B000JSQDK4 close behind at ▲ 25.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0007R72HK
Taylors of Harrogate English Breakfast Black Tea, 50ct (Pack of 1)
Price
$6.99
Rating
4.6
Reviews
4.5K
Latest month sales
B0DX4Z5HYK
Lipton Unsweetened Iced Tea Bags, Family Size Zero Calories, 48 Tea Bags | 48 Unsweetened Family Size(1 Quart) Black Tea Bags. Zero Calories Rainforest Alliance Certified for Iced Tea Brewing
Price
$6.49
Rating
4.8
Reviews
321
Latest month sales
B000JSQDK4
Lipton Yellow Label International Blend | Lipton Tea Bags |Black Tea| Premium Quality | 200 Grams (Pack of 1)
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.3
Reviews
2.5K
Latest month sales
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