Black Tea Bags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Black Tea Bags sales on Amazon US totaled 135,200 units in July 2026 (▼ 12.5% vs. the prior month), generating an estimated $1,375,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.5% of unit volume and 47.9% of revenue, while a typical listing is priced at $12.09. The keyword itself pulled 20,305 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the black tea bags Top 50 moved 1,612,200 units and $17,391,249 in cumulative sales — an average of 134,350 units and $1,449,271 per month. Monthly throughput topped out at 166,800 units in February 2026 and dipped to 91,350 in August 2025, leaving the latest reading 48.0% higher than August 2025.
Black Tea Bags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
135.2K
▼ 12.5% MoM
Monthly Revenue 2026/07
$1.4M
▼ 17.8% MoM
Top 10 Market Share 2026/07
55.5%
Black Tea Bags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold black tea bags listing on Amazon US in July 2026 is ASIN B001GM60LE (Brand: Twinings), which sold 10,000 units at $12.38 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 75,000 units and $658,770 in July 2026 — 55.5% of unit volume and 47.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Black Tea Bags' on Amazon
July 2026
Is 55.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001GM60LE
Twinings English Breakfast Black Tea Individually Wrapped Bags, 100 Count (Pack of 1), Smooth, Flavourful, and Robust, Caffeinated, Enjoy Hot or Iced, 100 Teabags
10K
▼ 50.0%vs. prior month
$123.8K
latest month
12-month trend
B0DX5XQNRH
Lipton Black Tea Bags, Hot or Iced High Caffeine Tea, 100 Total Bags | 100 Lipton black tea bags with a blend of orange pekoe, pekoe cut black tea leaves picked at the peak of freshness
10K
▲ 0.0%vs. prior month
$49.1K
latest month
12-month trend
B009UQXD90
Twinings Earl Grey Black Bergamot Caffeinated Tea Bags, 100 CT Box (1 Pack) | Classic Tradition, Black Tea with Citrus, Naturally Caffeinated, 100 Foil Lined Individually Wrapped Bags, Enjoy Hot or Iced
10K
▲ 11.1%vs. prior month
$132.4K
latest month
12-month trend
B07X1HW96F
Amazon Saver Classic Black Tea, 8 Oz, 100 Ct
9K
▲ 0.0%vs. prior month
$19.6K
latest month
12-month trend
B000XEV9YE
Yorkshire Tea Gold, Black Tea Bags, 160ct (Pack of 1)
8K
▼ 11.1%vs. prior month
$107.9K
latest month
12-month trend
B0DXWNFWQX
Lipton Decaf Black Tea Bags, Hot or Iced Caffeine Free Tea, 50 Tea Bags | Decaffeinated black tea bags featuring an aromatic blend of tea leaves from Malawi for hot or iced tea brewing.
8K
▲ 0.0%vs. prior month
$34.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Black Tea Bags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Twinings is the best-performing black tea bags brand in July 2026, moving 20,000 units across 2 ASINs for 26.7% of Top 10 volume. Lipton follows with 18,000 units (24.0%), ahead of Amazon Saver on 9,000 units (12.0%).
With 8 brands splitting the Top 10 and 62.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.18 to $13.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Twinings
2 ASINs in Top 10
26.7%
Units
20K
Revenue
$256.2K
Avg. price
$13.36
B001GM60LE
$12.38·★4.8·20.3K revsTwinings English Breakfast Black Tea Individually Wrapped Bags, 100 Count (Pack of 1), Smooth, Flavourful, and Robust, Caffeinated, Enjoy Hot or Iced, 100 Teabags
Units sold10KB009UQXD90
$14.34·★4.7·13.1K revsTwinings Earl Grey Black Bergamot Caffeinated Tea Bags, 100 CT Box (1 Pack) | Classic Tradition, Black Tea with Citrus, Naturally Caffeinated, 100 Foil Lined Individually Wrapped Bags, Enjoy Hot or Iced
Units sold10K
Lipton
2 ASINs in Top 10
24.0%
Units
18K
Revenue
$83.7K
Avg. price
$4.64
B0DX5XQNRH
$4.97·★4.8·1.3K revsLipton Black Tea Bags, Hot or Iced High Caffeine Tea, 100 Total Bags | 100 Lipton black tea bags with a blend of orange pekoe, pekoe cut black tea leaves picked at the peak of freshness
Units sold10KB0DXWNFWQX
$4.32·★4.7·826 revsLipton Decaf Black Tea Bags, Hot or Iced Caffeine Free Tea, 50 Tea Bags | Decaffeinated black tea bags featuring an aromatic blend of tea leaves from Malawi for hot or iced tea brewing.
Units sold8K
Amazon Saver
1 ASIN in Top 10
12.0%
Units
9K
Revenue
$19.6K
Avg. price
$2.18
B07X1HW96F
$2.18·★4.5·5.1K revsAmazon Saver Classic Black Tea, 8 Oz, 100 Ct
Units sold9K
Trending Black Tea Bags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B006S4Y5B2 booked 4K units at $10.84, with ▲ 0.0% MoM change. On the growth side, B0DX4Z5HYK leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B000JSQDK4 close behind at ▲ 25.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006S4Y5B2
Harney & Sons Paris Black Tea Bags, 50 Count | Black tea with black currant, vanilla, caramel and bergamot flavors. Contains caffeine.
Price
$10.84
Rating
4.8
Reviews
4.9K
Latest month sales
B0DX4Z5HYK
Lipton Unsweetened Iced Tea Bags, Family Size Zero Calories, 48 Tea Bags | 48 Unsweetened Family Size(1 Quart) Black Tea Bags. Zero Calories Rainforest Alliance Certified for Iced Tea Brewing
Price
$5.38
Rating
4.8
Reviews
316
Latest month sales
B000JSQDK4
Lipton Yellow Label International Blend | Lipton Tea Bags |Black Tea| Premium Quality | 200 Grams (Pack of 1)
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.3
Reviews
2.5K
Latest month sales
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