Black Lipstick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Black Lipstick sales on Amazon US totaled 54,100 units in July 2026 (▼ 48.9% vs. the prior month), generating an estimated $838,330 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.3% of unit volume and 90.9% of revenue, while a typical listing is priced at $8.08. The keyword itself pulled 29,333 Amazon queries over the same period (▲ 21.1% MoM).
Zooming out to the 12-month window ending July 2026, the black lipstick Top 50 moved 739,650 units and $10,722,072 in cumulative sales — an average of 61,638 units and $893,506 per month. Monthly throughput topped out at 113,150 units in October 2025 and dipped to 24,050 in May 2026, leaving the latest reading 15.5% higher than August 2025.
Black Lipstick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
54.1K
▼ 48.9% MoM
Monthly Revenue 2026/07
$838.3K
▼ 59.7% MoM
Top 10 Market Share 2026/07
81.3%
Black Lipstick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold black lipstick listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 55.5% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 44,000 units and $762,110 in July 2026 — 81.3% of unit volume and 90.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Black Lipstick' on Amazon
July 2026
Is 81.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B08S57F6JH
e.l.f. Sheer Slick Lipstick, Hydrating Lipstick For Sheer Color With A Shiny Finish, Infused With Vitamin E, Vegan & Cruelty-free, Black Cherry
3K
▲ 50.0%vs. prior month
$15K
latest month
12-month trend
B0DKJ5MSTB
Honey Lipstick Tinted Lip Balm - Sheer Hydrating Lipstick for All Skin Tones - Moisturizing Lip Color, Nourishing Lip Balm with a Hint of Natural Black Cherry Tint
2K
▼ 33.3%vs. prior month
$11.5K
latest month
12-month trend
B00YFPYLQU
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Black Orchid
2K
▲ 0.0%vs. prior month
$3.4K
latest month
12-month trend
B0FTT9WMD9
MAYBELLINE Serum Lipstick, Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend, Wild Card (Midtone Red Matte)
2K
▼ 33.3%vs. prior month
$15.7K
latest month
12-month trend
B00YFPZL4Q
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Wine
1K
▼ 50.0%vs. prior month
$1.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Black Lipstick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing black lipstick brand in July 2026, moving 30,000 units across 1 ASIN for 68.2% of Top 10 volume. MAYBELLINE follows with 4,000 units (9.1%), ahead of e.l.f. on 3,000 units (6.8%).
With 6 brands splitting the Top 10 and 84.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.00 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
1 ASIN in Top 10
68.2%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
MAYBELLINE
3 ASINs in Top 10
9.1%
Units
4K
Revenue
$31.5K
Avg. price
$7.90
B0FTT9WMD9
$7.98·★4.3·2.5K revsMAYBELLINE Serum Lipstick, Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend, Wild Card (Midtone Red Matte)
Units sold2KB00OLPDKB6
$5.82·★4.4·51.3K revsMaybelline Color Sensational Lipstick, Lip Makeup, Matte Finish, Hydrating Lipstick, Nude, Pink, Red, Plum Lip Color, Divine Wine, 1 Count
Units sold1KB08FC4JZFC
$9.89·★4.4·190.9K revsMaybelline SuperStay Matte Ink Liquid Lipstick, Long Lasting High Impact Color, Up to 16H Wear, Thrill Seeker (Matte Black Lipstick)
Units sold1K
e.l.f.
1 ASIN in Top 10
6.8%
Units
3K
Revenue
$15K
Avg. price
$5.00
B08S57F6JH
$5.00·★4.6·3.1K revse.l.f. Sheer Slick Lipstick, Hydrating Lipstick For Sheer Color With A Shiny Finish, Infused With Vitamin E, Vegan & Cruelty-free, Black Cherry
Units sold3K
Trending Black Lipstick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FB3VPVMM leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B07MNW4S2Z close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FB3VPVMM
Honey Noir Lipstick,Nourishing Honey Noir Lipgloss, Black and Pink Lip Tint,Deep Moisturizing Cherry Tint Lip Balm,Hydrating Lipgloss for All Skin Tones（black） | Deep Moisturizing Cherry Tint Lip Balm, Hydrating Lipgloss for All Skin Tones (black)
Price
$5.99
Rating
4.0
Reviews
111
Latest month sales
B07MNW4S2Z
Black Radiance Perfect Tone Lipstick Lip Color Boss Brown
Price
$2.99
Rating
4.3
Reviews
5.9K
Latest month sales
B0CB475XTJ
3 in 1 Black Lip Liner and Lipstick Lip Gloss Set (12 Black Magic) | Long-lasting Matte Velvet Goth Makeup,Nonstick Cup Smudge Proof,Lightweight and Smooth,Highly Pigmented Charming Lip Makeup
Unlock to view ASIN details and product titles
Price
$7.98
Rating
4.4
Reviews
468
Latest month sales
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