Black Lipstick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Black Lipstick sales on Amazon US totaled 57,150 units in July 2026 (▼ 46.9% vs. the prior month), generating an estimated $852,136 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.7% of unit volume and 89.3% of revenue, while a typical listing is priced at $7.49. The keyword itself pulled 29,333 Amazon queries over the same period (▲ 21.1% MoM).
Zooming out to the 12-month window ending July 2026, the black lipstick Top 50 moved 761,400 units and $10,831,477 in cumulative sales — an average of 63,450 units and $902,623 per month. Monthly throughput topped out at 114,850 units in October 2025 and dipped to 24,850 in May 2026, leaving the latest reading 21.6% higher than August 2025.
Black Lipstick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
57.1K
▼ 46.9% MoM
Monthly Revenue 2026/07
$852.1K
▼ 59.2% MoM
Top 10 Market Share 2026/07
78.7%
Black Lipstick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold black lipstick listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 52.5% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $761,260 in July 2026 — 78.7% of unit volume and 89.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Black Lipstick' on Amazon
July 2026
Is 78.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B08S57F6JH
e.l.f. Sheer Slick Lipstick, Hydrating Lipstick For Sheer Color With A Shiny Finish, Infused With Vitamin E, Vegan & Cruelty-free, Black Cherry
3K
▲ 50.0%vs. prior month
$15K
latest month
12-month trend
B00YFPYLQU
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Black Orchid
2K
▲ 0.0%vs. prior month
$3.4K
latest month
12-month trend
B0BSR8FF44
e.l.f. Lip Lacquer, Black Cherry | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
2K
▲ 100.0%vs. prior month
$6K
latest month
12-month trend
B0DKJ5MSTB
Honey Lipstick Tinted Lip Balm - Sheer Hydrating Lipstick for All Skin Tones - Moisturizing Lip Color, Nourishing Lip Balm with a Hint of Natural Black Cherry Tint
2K
▼ 33.3%vs. prior month
$11.5K
latest month
12-month trend
B0FTT9WMD9
MAYBELLINE Serum Lipstick, Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend, Wild Card (Midtone Red Matte)
2K
▼ 33.3%vs. prior month
$15.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Black Lipstick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing black lipstick brand in July 2026, moving 30,000 units across 1 ASIN for 66.7% of Top 10 volume. e.l.f. follows with 5,000 units (11.1%), ahead of MAYBELLINE on 4,000 units (8.9%).
With 6 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.00 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
1 ASIN in Top 10
66.7%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.6K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
e.l.f.
2 ASINs in Top 10
11.1%
Units
5K
Revenue
$21K
Avg. price
$5.00
B08S57F6JH
$6.00·★4.6·3.1K revse.l.f. Sheer Slick Lipstick, Hydrating Lipstick For Sheer Color With A Shiny Finish, Infused With Vitamin E, Vegan & Cruelty-free, Black Cherry
Units sold3KB0BSR8FF44
$4.00·★4.4·42.6K revse.l.f. Lip Lacquer, Black Cherry | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
Units sold2K
MAYBELLINE
3 ASINs in Top 10
8.9%
Units
4K
Revenue
$31.5K
Avg. price
$7.95
B0FTT9WMD9
$7.98·★4.3·2.6K revsMAYBELLINE Serum Lipstick, Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend, Wild Card (Midtone Red Matte)
Units sold2KB00N6YEI6O
$5.98·★4.4·51.2K revsMAYBELLINE New York Color Sensational Lipstick, Lip Makeup, Matte Finish, Hydrating Lipstick, Nude, Pink, Red, Plum Lip Color, Touch Of Spice, 1 Count
Units sold1KB08FC4JZFC
$9.89·★4.4·190.9K revsMaybelline SuperStay Matte Ink Liquid Lipstick, Long Lasting High Impact Color, Up to 16H Wear, Thrill Seeker (Matte Black Lipstick)
Units sold1K
Trending Black Lipstick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00N6YEI6O booked 1K units at $5.98, with ▲ 25.0% MoM change. On the growth side, B0FB3VPVMM leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B07MNW4S2Z close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00N6YEI6O
MAYBELLINE New York Color Sensational Lipstick, Lip Makeup, Matte Finish, Hydrating Lipstick, Nude, Pink, Red, Plum Lip Color, Touch Of Spice, 1 Count
Price
$5.98
Rating
4.4
Reviews
51.2K
Latest month sales
B0FB3VPVMM
Honey Noir Lipstick,Nourishing Honey Noir Lipgloss, Black and Pink Lip Tint,Deep Moisturizing Cherry Tint Lip Balm,Hydrating Lipgloss for All Skin Tones（black）
Price
$6.99
Rating
4.0
Reviews
112
Latest month sales
B07MNW4S2Z
Black Radiance Perfect Tone Lipstick Lip Color Boss Brown
Unlock to view ASIN details and product titles
Price
$2.99
Rating
4.3
Reviews
5.9K
Latest month sales
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