Black Hair Ties Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Black Hair Ties sales on Amazon US totaled 230,400 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $1,364,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.2% of unit volume and 54.4% of revenue, while a typical listing is priced at $5.91. The keyword itself pulled 31,061 Amazon queries over the same period (▲ 17.3% MoM).
Zooming out to the 12-month window ending July 2026, the black hair ties Top 50 moved 3,003,700 units and $15,631,672 in cumulative sales — an average of 250,308 units and $1,302,639 per month. Monthly throughput topped out at 345,000 units in December 2025 and dipped to 151,100 in May 2026, leaving the latest reading 11.0% lower than August 2025.
Black Hair Ties Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
230.4K
▼ 11.8% MoM
Monthly Revenue 2026/07
$1.4M
▼ 0.5% MoM
Top 10 Market Share 2026/07
51.2%
Black Hair Ties Market Share & Sales Concentration on Amazon US — July 2026
The most-sold black hair ties listing on Amazon US in July 2026 is ASIN B07D5ZY3GZ (Brand: GOSICUKA), which sold 20,000 units at $8.99 apiece — equal to 8.7% of every unit tracked in this report.
The Top 10 ASINs account for 118,000 units and $741,980 in July 2026 — 51.2% of unit volume and 54.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Black Hair Ties' on Amazon
July 2026
Is 51.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07D5ZY3GZ
120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
20K
▲ 100.0%vs. prior month
$179.8K
latest month
12-month trend
B09GYRBHBP
Kitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
20K
▲ 100.0%vs. prior month
$142.2K
latest month
12-month trend
B00MFUYC02
Goody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 15 Count, Black, Long-Lasting Ponytail Holders for Women & Men
10K
▲ 25.0%vs. prior month
$17.2K
latest month
12-month trend
B0BMQBL847
Amazon Basics No Damage Elastic Hair Ties, Ponytail Holders for All Hair Types, Snag-Free, Strong Hold, Black 4 MM, 32 Count
10K
▼ 50.0%vs. prior month
$38.2K
latest month
12-month trend
B0798RWHC9
Kitsch Satin Scrunchies for Women | For All Hair Types - Black, 5pcs
10K
▲ 0.0%vs. prior month
$69.1K
latest month
12-month trend
B08518TGJX
50PCS Black Hair Ties for Women, Cotton Seamless Hair Bands, Elastic Ponytail Holders, No Damage for Thick Hair, 2 Inch in Diameter, by Qarwayoc
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Black Hair Ties Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing black hair ties brand in July 2026, moving 40,000 units across 3 ASINs for 33.9% of Top 10 volume. GOSICUKA follows with 20,000 units (16.9%), ahead of GOODY on 18,000 units (15.3%).
With 7 brands splitting the Top 10 and 66.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.42 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
3 ASINs in Top 10
33.9%
Units
40K
Revenue
$282.5K
Avg. price
$7.96
B09GYRBHBP
$7.99·★4.6·9K revsKitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
Units sold20KB0798RWHC9
$7.94·★4.6·53.4K revsKitsch Satin Scrunchies for Women | For All Hair Types - Black, 5pcs
Units sold10KB08H7D3F1R
$7.94·★4.6·9K revsKitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 20pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
Units sold10K
GOSICUKA
1 ASIN in Top 10
16.9%
Units
20K
Revenue
$179.8K
Avg. price
$8.99
B07D5ZY3GZ
$8.99·★4.6·16.6K revs120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
Units sold20K
GOODY
2 ASINs in Top 10
15.3%
Units
18K
Revenue
$97.3K
Avg. price
$5.42
B00MFUYC02
$2.08·★4.7·6.9K revsGoody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 15 Count, Black, Long-Lasting Ponytail Holders for Women & Men
Units sold10KB00NQ2LVO8
$8.75·★4.7·8.8K revsGoody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 70 Count, Black, Long-Lasting Ponytail Holders for Women & Men
Units sold8K
Trending Black Hair Ties Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DB1HPB3J booked 10K units at $5.98, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DB1HPB3J
LuSeren 120PCS Black Hair Ties for Thick Hair – Seamless No Damage Elastic Ponytail Holders, Black Hair Band,Bulk Nylon Hair Elastics for Women
Price
$5.98
Rating
4.7
Reviews
3.7K
Latest month sales
B0F47SRZJH
Black Hair Ties No Damage, Organic Ponytail Holders Hair Accessories for Women & Men, 4mm Hair Elastics Fits All Hair Types (32 Count)
Price
$2.96
Rating
4.6
Reviews
502
Latest month sales
B00NQ2LVO8
Goody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 70 Count, Black, Long-Lasting Ponytail Holders for Women & Men
Unlock to view ASIN details and product titles
Price
$8.75
Rating
4.7
Reviews
8.8K
Latest month sales
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