Black Cardstock Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Black Cardstock sales on Amazon US totaled 51,150 units in July 2026 (▲ 47.4% vs. the prior month), generating an estimated $655,588 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.1% of unit volume and 87.0% of revenue, while a typical listing is priced at $12.13. The keyword itself pulled 22,321 Amazon queries over the same period (▲ 17.4% MoM).
Zooming out to the 12-month window ending July 2026, the black cardstock Top 50 moved 641,200 units and $7,584,264 in cumulative sales — an average of 53,433 units and $632,022 per month. Monthly throughput topped out at 81,650 units in August 2025 and dipped to 27,150 in May 2026, leaving the latest reading 37.4% lower than August 2025.
Black Cardstock Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51.1K
▲ 47.4% MoM
Monthly Revenue 2026/07
$655.6K
▲ 61.1% MoM
Top 10 Market Share 2026/07
84.1%
Black Cardstock Market Share & Sales Concentration on Amazon US — July 2026
The most-sold black cardstock listing on Amazon US in July 2026 is ASIN B07D4YF3K4 (Brand: Neenah), which sold 20,000 units at $14.17 apiece — equal to 39.1% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 43,000 units and $570,540 in July 2026 — 84.1% of unit volume and 87.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Black Cardstock' on Amazon
July 2026
Is 84.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07D4YF3K4
Neenah Index Cardstock, 8.5" x 11", 90 lb./163 gsm, White, 300 Sheets, Lightweight, 94 Brightness - EXTRA SHEETS, MORE VALUE! (91437)
20K
▲ 100.0%vs. prior month
$283.4K
latest month
12-month trend
B0015ZY5G4
Prang Construction Paper, Stack, One Color, Standard Weight | Black, 9" x 12", 50 Sheets, Project Paper, Classroom, Kids, Art Projects
5K
▲ 25.0%vs. prior month
$20.6K
latest month
12-month trend
B01GUUARV0
Astrobrights Colored Paper, 8.5” x 11”, 24 lb/89 gsm, Spectrum 25-Color Assortment, 150 Sheets
4K
▲ 33.3%vs. prior month
$46.5K
latest month
12-month trend
B081M1QF1Z
Astrobrights Mega Collection, Colored Paper, "Brilliant" 5-Color Assortment, 625 Sheets, 24 lb/89 gsm, 8.5" x 11 - MORE SHEETS! (91684)
4K
▲ 100.0%vs. prior month
$83K
latest month
12-month trend
B07Q2W1BJW
Astrobrights Mega Collection, Colored Cardstock,"Classic" 5-Color Assortment, 320 Sheets, 65 lb/176 gsm, 8.5" x 11" - MORE SHEETS! (91630)
3K
▲ 200.0%vs. prior month
$64.1K
latest month
12-month trend
B01LX0UJBN
Astrobrights Colored Cardstock, 8.5” x 11”, 65 lb / 176 gsm, "Spectrum" 25-Color Assortment, 75 Sheets (80944-01) - Case
2K
▲ 100.0%vs. prior month
$22.9K
latest month
12-month trend
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Best Black Cardstock Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neenah is the best-performing black cardstock brand in July 2026, moving 28,000 units across 5 ASINs for 65.1% of Top 10 volume. Astrobrights follows with 8,000 units (18.6%), ahead of Prang on 5,000 units (11.6%).
With 4 brands splitting the Top 10 and 95.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $18.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neenah
5 ASINs in Top 10
65.1%
Units
28K
Revenue
$376.6K
Avg. price
$12.20
B07D4YF3K4
$14.17·★4.6·16.1K revsNeenah Index Cardstock, 8.5" x 11", 90 lb./163 gsm, White, 300 Sheets, Lightweight, 94 Brightness - EXTRA SHEETS, MORE VALUE! (91437)
Units sold20KB01GUUARV0
$11.83·★4.8·11.1K revsAstrobrights Colored Paper, 8.5” x 11”, 24 lb/89 gsm, Spectrum 25-Color Assortment, 150 Sheets
Units sold4KB01LX0UJBN
$11.44·★4.8·19.5K revsAstrobrights Colored Cardstock, 8.5” x 11”, 65 lb / 176 gsm, "Spectrum" 25-Color Assortment, 75 Sheets (80944-01) - Case
Units sold2KB00GIT09SU
$13.59·★4.8·6K revsAstrobrights Color Cardstock, 65 lb Cover Weight, 8.5 x 11, Eclipse Black, 100/Pack
Units sold1KB003A2I4TO
$9.97·★4.8·9.3K revsAstrodesigns/Creative Collection Starter Kit Cardstock, 12" x 12", 65 lb/176 gsm 18-Color Assortment, 72 Sheets (46408-03)
Units sold1K
Astrobrights
3 ASINs in Top 10
18.6%
Units
8K
Revenue
$159.4K
Avg. price
$18.40
B081M1QF1Z
$20.49·★4.8·2.7K revsAstrobrights Mega Collection, Colored Paper, "Brilliant" 5-Color Assortment, 625 Sheets, 24 lb/89 gsm, 8.5" x 11 - MORE SHEETS! (91684)
Units sold4KB07Q2W1BJW
$21.39·★4.9·4K revsAstrobrights Mega Collection, Colored Cardstock,"Classic" 5-Color Assortment, 320 Sheets, 65 lb/176 gsm, 8.5" x 11" - MORE SHEETS! (91630)
Units sold3KB002JFXMOK
$13.31·★4.8·577 revsAstrobrights Specialty Parchment Cardstock, 8.5" x 11", 65 lb/176 gsm, Natural (Ivory), 100 Sheets (27427-01)
Units sold1K
Prang
1 ASIN in Top 10
11.6%
Units
5K
Revenue
$20.6K
Avg. price
$4.99
B0015ZY5G4
$4.99·★4.7·4.5K revsPrang Construction Paper, Stack, One Color, Standard Weight | Black, 9" x 12", 50 Sheets, Project Paper, Classroom, Kids, Art Projects
Units sold5K
Trending Black Cardstock Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CJJYBBL7 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B07Q2W1BJW close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CJJYBBL7
15Sheets Black Cardstock Paper, 12x12 Card stock for Cricut, Thick Construction Paper for Card Making, Scrapbooking, Craft 90 lb / 250 gsm (Black)
Price
$7.99
Rating
4.7
Reviews
427
Latest month sales
B07Q2W1BJW
Astrobrights Mega Collection, Colored Cardstock,"Classic" 5-Color Assortment, 320 Sheets, 65 lb/176 gsm, 8.5" x 11" - MORE SHEETS! (91630)
Price
$21.39
Rating
4.9
Reviews
4K
Latest month sales
B07D4YF3K4
Neenah Index Cardstock, 8.5" x 11", 90 lb./163 gsm, White, 300 Sheets, Lightweight, 94 Brightness - EXTRA SHEETS, MORE VALUE! (91437)
Unlock to view ASIN details and product titles
Price
$14.17
Rating
4.6
Reviews
16.1K
Latest month sales
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