Black Bird Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Kaytee is the best-performing black bird brand in July 2026, moving 30,000 units across 1 ASIN for 66.8% of Top 10 volume. Wagner's follows with 7,000 units (15.6%), ahead of COOL BIRDS on 6,000 units (13.4%).

With 9 brands splitting the Top 10 and 95.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $24.73, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09XQGDW9H booked 300 units at $11.99, with ▲ 500.0% MoM change. On the growth side, B01B9KPVRQ leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B08T7M6LM3 close behind at ▲ 25.0% MoM on 500 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.