Birthday Hat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Hat sales on Amazon US totaled 50,400 units in July 2026 (▲ 18.3% vs. the prior month), generating an estimated $458,763 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 42.5% of revenue, while a typical listing is priced at $10.60. The keyword itself pulled 16,873 Amazon queries over the same period (▲ 5.4% MoM).
Zooming out to the 12-month window ending July 2026, the birthday hat Top 50 moved 421,450 units and $3,920,969 in cumulative sales — an average of 35,121 units and $326,747 per month. Monthly throughput topped out at 50,400 units in July 2026 and dipped to 19,250 in December 2025, leaving the latest reading 23.4% higher than August 2025.
Birthday Hat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
50.4K
▲ 18.3% MoM
Monthly Revenue 2026/07
$458.8K
▲ 20.9% MoM
Top 10 Market Share 2026/07
53.6%
Birthday Hat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday hat listing on Amazon US in July 2026 is ASIN B0DSW65C4X (Brand: CIEHER), which sold 6,000 units at $5.99 apiece — equal to 11.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $195,060 in July 2026 — 53.6% of unit volume and 42.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Hat' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DSW65C4X
CIEHER Birthday Girl Headband Birthday Crown for Women Girls Pink | Birthday Tiara Glitter Birthday Girl Crown for Birthday Decorations Birthday Gifts Girls, Comfortable Satin Fabric
6K
▲ 20.0%vs. prior month
$35.9K
latest month
12-month trend
B016ZQNX6A
Fecedy Happy Birthday Banner With Colorful Paper Flag Bunting Paper Circle Confetti Garland Swirl Streamers Honeycomb ball for Birthday Party Decorations
4K
▲ 0.0%vs. prior month
$38.4K
latest month
12-month trend
B0F1CSZJK9
10 PCS Colorful Mini Party Hats for Stuffed Animals Lovely Paper Cone Tiny Birthday Hats for Stuffed Animals Pets Baby, Accessories
4K
▲ 33.3%vs. prior month
$26.8K
latest month
12-month trend
B08FBW5WF1
AOPRIE Birthday Girl Headband Happy Birthday Tiara for Women Girls Princess Crown Rhinestone Accessories, Gold
3K
▲ 50.0%vs. prior month
$18K
latest month
12-month trend
B0CQR58JPZ
Birthday Tiara Crown with Sash for Women, Birthday Queen for Party | Metal Crown, Birthday Decorations, Birthday Accessories
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B09QYS3CT9
Dog Birthday Party Supplies,Dog Birthday Bandana,Dog Birthday Hat | Dog Birthday Decorations,Dog Boy Girl Birthday Party Hat with Numbers for Large Medium Small Dogs Pet (Blue),Soft,Breathable
2K
▲ 0.0%vs. prior month
$16.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Birthday Hat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CIEHER is the best-performing birthday hat brand in July 2026, moving 6,000 units across 1 ASIN for 22.2% of Top 10 volume. FECEDY follows with 4,000 units (14.8%), ahead of Atiloy on 4,000 units (14.8%).
Volume is spread across 9 brands, with the top three holding 51.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.97 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CIEHER
1 ASIN in Top 10
22.2%
Units
6K
Revenue
$35.9K
Avg. price
$5.99
B0DSW65C4X
$5.99·★4.6·514 revsCIEHER Birthday Girl Headband Birthday Crown for Women Girls Pink | Birthday Tiara Glitter Birthday Girl Crown for Birthday Decorations Birthday Gifts Girls, Comfortable Satin Fabric
Units sold6K
FECEDY
1 ASIN in Top 10
14.8%
Units
4K
Revenue
$38.4K
Avg. price
$9.99
B016ZQNX6A
$9.99·★4.7·12.4K revsFecedy Happy Birthday Banner With Colorful Paper Flag Bunting Paper Circle Confetti Garland Swirl Streamers Honeycomb ball for Birthday Party Decorations
Units sold4K
Atiloy
1 ASIN in Top 10
14.8%
Units
4K
Revenue
$26.8K
Avg. price
$5.97
B0F1CSZJK9
$5.97·★3.8·214 revs10 PCS Colorful Mini Party Hats for Stuffed Animals Lovely Paper Cone Tiny Birthday Hats for Stuffed Animals Pets Baby, Accessories
Units sold4K
Trending Birthday Hat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07HKB7CM6 booked 1K units at $8.99, with ▲ 25.0% MoM change. On the growth side, B0BY9HC383 leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0C61W6Q7V close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HKB7CM6
Fancy Land Birthday Crowns for Kids Pack of 30 Classroom Must Haves Pre K | Preschool, Kindergarten, 2nd Grade, Teacher, Classroom, School, VBS, Happy Birthday, Party Supplies
Price
$8.99
Rating
4.8
Reviews
1.8K
Latest month sales
B0BY9HC383
Carson Dellosa 30-Piece Birthday Crowns for Kids, Happy Birthday Party Hats for Kids, Colorful Paper Birthday Crowns for Classroom Party Supplies, Birthday Classroom Décor
Price
$11.69
Rating
4.8
Reviews
99
Latest month sales
B0C61W6Q7V
Yunsailing 36 Pcs Birthday Crowns Kids Classroom Party,Colorful | Happy Birthday Paper Hats Crowns for Kids Classroom School Colorful Cake Design Disposable Party Favors Gifts
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
322
Latest month sales
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