Birthday Girl Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Girl sales on Amazon US totaled 276,000 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $4,201,390 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.3% of unit volume and 33.2% of revenue, while a typical listing is priced at $15.78. The keyword itself pulled 20,137 Amazon queries over the same period (▼ 16.8% MoM).
Zooming out to the 12-month window ending July 2026, the birthday girl Top 50 moved 3,843,400 units and $58,158,779 in cumulative sales — an average of 320,283 units and $4,846,565 per month. Monthly throughput topped out at 773,400 units in December 2025 and dipped to 135,300 in May 2026, leaving the latest reading 20.1% higher than August 2025.
Birthday Girl Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
276K
▼ 0.4% MoM
Monthly Revenue 2026/07
$4.2M
▲ 4.8% MoM
Top 10 Market Share 2026/07
37.3%
Birthday Girl Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday girl listing on Amazon US in July 2026 is ASIN B0B2TKJVDH (Brand: eos), which sold 20,000 units at $3.59 apiece — equal to 7.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 103,000 units and $1,393,510 in July 2026 — 37.3% of unit volume and 33.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Girl' on Amazon
July 2026
Is 37.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B2TKJVDH
eos Natural Shea Lip Balm- Birthday Cake, All-Day Moisture, Shea Butter, Dry Lip Care, 0.14 oz
20K
▲ 0.0%vs. prior month
$71.8K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0DLN1B4MJ
2 Pack Glitter Pink Backdrop, 3.28 FT x 7.05 FT Birthday Party Decorations, Laser Pink Fringe Curtains Foil Streamer Tinsel, Pink Curtains Photo Backdrop Happy Birthday Valentines Day Backdrop
10K
▲ 11.1%vs. prior month
$59.8K
latest month
12-month trend
B0DTB2N2D9
Crayola Marker Airbrush Spray Art Kit, 8 Washable Markers, 5 Stencils | Arts & Crafts Toys for Kids, Birthday, Holiday Gifts for Girls & Boys 6+, Battery-Powered Sprayer Kids Activities
10K
▲ 0.0%vs. prior month
$153.9K
latest month
12-month trend
B0GZWZH2L8
Taba Squishy Making Kit for Kids - Squishies Craft Kits - Gifts for Girls | Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Kids Crafts - Arts and Crafts for Kid for 8-12 - Toys for Girls
10K
▲ 25.0%vs. prior month
$229.9K
latest month
12-month trend
B083Z3JMGP
Creativity for Kids Mini Garden: Mermaid Terrarium Kit - Mermaid Gifts for Girls, Crafts and Toys, Stocking Stuffers for Kids (Ages 6+)
10K
▲ 11.1%vs. prior month
$63.5K
latest month
12-month trend
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Best Birthday Girl Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing birthday girl brand in July 2026, moving 20,000 units across 1 ASIN for 19.4% of Top 10 volume. LAWOHO follows with 10,000 units (9.7%), ahead of ZATAYE on 10,000 units (9.7%).
Volume is spread across 10 brands, with the top three holding 38.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.59 to $13.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
1 ASIN in Top 10
19.4%
Units
20K
Revenue
$71.8K
Avg. price
$3.59
B0B2TKJVDH
$3.59·★4.7·8.4K revseos Natural Shea Lip Balm- Birthday Cake, All-Day Moisture, Shea Butter, Dry Lip Care, 0.14 oz
Units sold20K
LAWOHO
1 ASIN in Top 10
9.7%
Units
10K
Revenue
$134.3K
Avg. price
$13.59
B0CYT6D2ZS
$13.59·★4.5·4.2K revs6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
Units sold10K
ZATAYE
1 ASIN in Top 10
9.7%
Units
10K
Revenue
$59.8K
Avg. price
$5.98
B0DLN1B4MJ
$5.98·★4.5·5.8K revs2 Pack Glitter Pink Backdrop, 3.28 FT x 7.05 FT Birthday Party Decorations, Laser Pink Fringe Curtains Foil Streamer Tinsel, Pink Curtains Photo Backdrop Happy Birthday Valentines Day Backdrop
Units sold10K
Trending Birthday Girl Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GZWZH2L8 booked 10K units at $24.99, with ▲ 25.0% MoM change. On the growth side, B0CBJMBLWS leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B08FBW5WF1 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZWZH2L8
Taba Squishy Making Kit for Kids - Squishies Craft Kits - Gifts for Girls | Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Kids Crafts - Arts and Crafts for Kid for 8-12 - Toys for Girls
Price
$24.99
Rating
4.1
Reviews
1.4K
Latest month sales
B0CBJMBLWS
Birthday Gifts for Women Happy Birthday Gift Baskets for Women Unique Not A Day Over Fabulous Mug Gift ideas Pink Gifts Box Set Presents for Her Friends Mom Sister Wife Coworkers Daughter Aunt Mom
Price
$17.99
Rating
4.8
Reviews
3.5K
Latest month sales
B08FBW5WF1
AOPRIE Birthday Girl Headband Happy Birthday Tiara for Women Girls Princess Crown Rhinestone Accessories, Gold
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.5
Reviews
3.6K
Latest month sales
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