Birthday Gifts For Dad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Gifts For Dad sales on Amazon US totaled 241,100 units in July 2026 (▼ 51.6% vs. the prior month), generating an estimated $5,402,478 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.9% of unit volume and 53.3% of revenue, while a typical listing is priced at $26.81. The keyword itself pulled 20,350 Amazon queries over the same period (▲ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the birthday gifts for dad Top 50 moved 4,382,600 units and $107,483,534 in cumulative sales — an average of 365,217 units and $8,956,961 per month. Monthly throughput topped out at 1,161,900 units in December 2025 and dipped to 180,900 in May 2026, leaving the latest reading 6.0% lower than August 2025.
Birthday Gifts For Dad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
241.1K
▼ 51.6% MoM
Monthly Revenue 2026/07
$5.4M
▼ 58.6% MoM
Top 10 Market Share 2026/07
58.9%
Birthday Gifts For Dad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday gifts for dad listing on Amazon US in July 2026 is ASIN B00S93EQUK (Brand: Alpha Grillers), which sold 60,000 units at $12.31 apiece — equal to 24.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 142,000 units and $2,878,820 in July 2026 — 58.9% of unit volume and 53.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Gifts For Dad' on Amazon
July 2026
Is 58.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00S93EQUK
Alpha Grillers Alpha Grillers Instant Read Meat Thermometer Digital, Cooking, Food, Grill | 1-2 Second Ultra-Fast Response Time, Bright Backlit Display, Waterproof (IP67), Pre-Calibrated & Ready to Use
60K
▲ 0.0%vs. prior month
$790.2K
latest month
12-month trend
B09SVK9YBB
Scrub Daddy BBQ Daddy Grill Brush for Outdoor Grill - Bristle Free Grill Brush with Steel Grill Scraper + Scrub Brush - Temperature Controlled Scrubbing Power for Grill Cleaning (1 Count)
20K
▲ 0.0%vs. prior month
$597.2K
latest month
12-month trend
B0D4215HCX
LISEN Retractable Car Charger, 84W Car Charger USB C Fast Charge, 4 in 1 | Cigarette Lighter Adapter, Car Accessories, Labor Day Sale Gifts for Men Women Dad Mom, for iPhone 17 Pro Max 16 15 14 13 12
10K
▲ 0.0%vs. prior month
$166.5K
latest month
12-month trend
B0BLMQ8BXB
HOTO 25-Piece Upgraded Electric Screwdriver Kit, Cordless Screwdriver | 1/4'' Hex, Magnetic Lid, 1500mAh Rechargeable, LED Light, Ideal for Furniture Assembly, Home Repair, and Garage Projects
8K
▼ 20.0%vs. prior month
$239.9K
latest month
12-month trend
B0BBWGCJ46
Funny Happy Birthday Candle, Unique Happy Birthday Gifts for Women and Men, Fun Gift Ideas for 30th, 40th, 50th and 60th Birthdays, Back and Body Hurts Candle, Long-Lasting Scent, Gift-Ready
8K
▲ 33.3%vs. prior month
$118K
latest month
12-month trend
B07WJSY2G8
Mirakel Heat Neck Massager for Pain Relief Deep Tissue - Gift for Women Men | Ergonomic 3D kneading nodes, corded design, auto shutoff, Christmas ideal gifts for relaxing use at home, office, or travel
8K
▼ 60.0%vs. prior month
$218.7K
latest month
12-month trend
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Best Birthday Gifts For Dad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Alpha Grillers is the best-performing birthday gifts for dad brand in July 2026, moving 60,000 units across 1 ASIN for 42.3% of Top 10 volume. Scrub Daddy follows with 20,000 units (14.1%), ahead of LISEN on 10,000 units (7.0%).
With 10 brands splitting the Top 10 and 63.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.31 to $29.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Alpha Grillers
1 ASIN in Top 10
42.3%
Units
60K
Revenue
$790.2K
Avg. price
$12.31
B00S93EQUK
$12.31·★4.8·91.6K revsAlpha Grillers Alpha Grillers Instant Read Meat Thermometer Digital, Cooking, Food, Grill | 1-2 Second Ultra-Fast Response Time, Bright Backlit Display, Waterproof (IP67), Pre-Calibrated & Ready to Use
Units sold60K
Scrub Daddy
1 ASIN in Top 10
14.1%
Units
20K
Revenue
$597.2K
Avg. price
$29.98
B09SVK9YBB
$29.98·★4.4·2.4K revsScrub Daddy BBQ Daddy Grill Brush for Outdoor Grill - Bristle Free Grill Brush with Steel Grill Scraper + Scrub Brush - Temperature Controlled Scrubbing Power for Grill Cleaning (1 Count)
Units sold20K
LISEN
1 ASIN in Top 10
7.0%
Units
10K
Revenue
$166.5K
Avg. price
$16.99
B0D4215HCX
$16.99·★4.5·24.6K revsLISEN Retractable Car Charger, 84W Car Charger USB C Fast Charge, 4 in 1 | Cigarette Lighter Adapter, Car Accessories, Labor Day Sale Gifts for Men Women Dad Mom, for iPhone 17 Pro Max 16 15 14 13 12
Units sold10K
Trending Birthday Gifts For Dad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BLMQ8BXB booked 8K units at $29.99, with ▼ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BLMQ8BXB
HOTO 25-Piece Upgraded Electric Screwdriver Kit, Cordless Screwdriver | 1/4'' Hex, Magnetic Lid, 1500mAh Rechargeable, LED Light, Ideal for Furniture Assembly, Home Repair, and Garage Projects
Price
$29.99
Rating
4.6
Reviews
2.3K
Latest month sales
B0BBWGCJ46
Funny Happy Birthday Candle, Unique Happy Birthday Gifts for Women and Men, Fun Gift Ideas for 30th, 40th, 50th and 60th Birthdays, Back and Body Hurts Candle, Long-Lasting Scent, Gift-Ready
Price
$14.99
Rating
4.7
Reviews
2.2K
Latest month sales
B07G142F9Z
Mo Cuishle Fathers Day Dad Gifts, Shiatsu Back Shoulder and Neck Massager with Heat, Electric Deep Tissue 4D Kneading Massage, Best Gifts for Women Men Mom Wife Husband her him, Mothers Day, Christmas
Unlock to view ASIN details and product titles
Price
$45.99
Rating
4.4
Reviews
31.1K
Latest month sales
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