Birthday Gift For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Gift For Women sales on Amazon US totaled 436,000 units in July 2026 (▲ 2.6% vs. the prior month), generating an estimated $7,284,190 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 55.1% of revenue, while a typical listing is priced at $19.41. The keyword itself pulled 21,017 Amazon queries over the same period (▼ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the birthday gift for women Top 50 moved 5,800,900 units and $110,213,930 in cumulative sales — an average of 483,408 units and $9,184,494 per month. Monthly throughput topped out at 1,303,200 units in December 2025 and dipped to 309,700 in January 2026, leaving the latest reading 28.9% higher than August 2025.
Birthday Gift For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
436K
▲ 2.6% MoM
Monthly Revenue 2026/07
$7.3M
▼ 8.4% MoM
Top 10 Market Share 2026/07
59.6%
Birthday Gift For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday gift for women listing on Amazon US in July 2026 is ASIN B0CTJGJL2T (Brand: GODONLIF), which sold 50,000 units at $19.99 apiece — equal to 11.5% of every unit tracked in this report.
The Top 10 ASINs account for 260,000 units and $4,017,100 in July 2026 — 59.6% of unit volume and 55.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Gift For Women' on Amazon
July 2026
Is 59.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CTJGJL2T
GODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
50K
▲ 25.0%vs. prior month
$799.5K
latest month
12-month trend
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
50K
▲ 66.7%vs. prior month
$641.5K
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B014E2D6BY
grace & stella Award Winning Eye Patches for Puffy Eyes | Birthday Gifts for Women - Under Eye Mask for Dark Circles & Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs, Gold)
30K
▼ 25.0%vs. prior month
$663.3K
latest month
12-month trend
B0B2TKJVDH
eos Natural Shea Lip Balm- Birthday Cake, All-Day Moisture, Shea Butter, Dry Lip Care, 0.14 oz
20K
▲ 0.0%vs. prior month
$71.8K
latest month
12-month trend
B0DX6Q2K5D
Gokeey Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday
20K
▲ 0.0%vs. prior month
$279.6K
latest month
12-month trend
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Best Birthday Gift For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GODONLIF is the best-performing birthday gift for women brand in July 2026, moving 50,000 units across 1 ASIN for 19.2% of Top 10 volume. Innqoo follows with 50,000 units (19.2%), ahead of JISULIFE on 50,000 units (19.2%).
Volume is spread across 10 brands, with the top three holding 57.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.33 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GODONLIF
1 ASIN in Top 10
19.2%
Units
50K
Revenue
$799.5K
Avg. price
$19.99
B0CTJGJL2T
$19.99·★4.6·10.2K revsGODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
Units sold50K
Innqoo
1 ASIN in Top 10
19.2%
Units
50K
Revenue
$641.5K
Avg. price
$19.99
B0DZFGTCLR
$19.99·★4.5·5K revsCandle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Units sold50K
JISULIFE
1 ASIN in Top 10
19.2%
Units
50K
Revenue
$634.5K
Avg. price
$12.33
B07QK9C9KT
$12.33·★4.6·78.5K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50K
Trending Birthday Gift For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CLGNYKFR booked 10K units at $18.98, with ▲ 25.0% MoM change. On the growth side, B09Y8SV5RY leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0CBJMBLWS close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CLGNYKFR
EverFoams Womens Fuzzy Open-toe Slippers Memory Foam Indoor House Shoes | Machine-washable, Gifts, Memory Foam, Anti-slip Sole, Lightweight, Indoor and Outdoor, Cozy
Price
$18.98
Rating
4.4
Reviews
13.7K
Latest month sales
B09Y8SV5RY
Chakra Tree of Life Birthday Gifts for Women, Mom, Sister, Friends, Handmade Healing Crystal Tree Brings Money, Positivity & Good Luck, Boho Home, Room and Office Desk Decor, Unique Return Gift
Price
$26.99
Rating
4.7
Reviews
3.3K
Latest month sales
B0CBJMBLWS
Birthday Gifts for Women Happy Birthday Gift Baskets for Women Unique Not A Day Over Fabulous Mug Gift ideas Pink Gifts Box Set Presents for Her Friends Mom Sister Wife Coworkers Daughter Aunt Mom
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.8
Reviews
3.5K
Latest month sales
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