Bird Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bird Toys sales on Amazon US totaled 51,100 units in July 2026 (▲ 6.5% vs. the prior month), generating an estimated $656,596 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.8% of unit volume and 50.2% of revenue, while a typical listing is priced at $12.17. The keyword itself pulled 31,623 Amazon queries over the same period (▲ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the bird toys Top 50 moved 576,200 units and $7,650,892 in cumulative sales — an average of 48,017 units and $637,574 per month. Monthly throughput topped out at 84,600 units in December 2025 and dipped to 23,900 in May 2026, leaving the latest reading 21.4% higher than August 2025.
Bird Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51.1K
▲ 6.5% MoM
Monthly Revenue 2026/07
$656.6K
▲ 10.8% MoM
Top 10 Market Share 2026/07
52.8%
Bird Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bird toys listing on Amazon US in July 2026 is ASIN B0BJZMBBQM (Brand: Potaroma), which sold 8,000 units at $14.98 apiece — equal to 15.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $329,860 in July 2026 — 52.8% of unit volume and 50.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bird Toys' on Amazon
July 2026
Is 52.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0BJZMBBQM
Potaroma Cat Toys Flapping Bird (No Flying), Lifelike Sandpiper Chirp Tweet, Rechargeable Touch Activated Kitten Toy Interactive Cat Exercise Toys for All Breeds Cat Kicker Catnip Toys 4.0"
8K
▲ 14.3%vs. prior month
$108.2K
latest month
12-month trend
B0GZ2PCYWP
2026 Interactive Cat Toys with Bird Sounds & 3 Modes for Indoor Cats Play | Bird Sounds, 3 Speed Modes, 3 Tails, Rechargeable Automatic Rolling, Fast Charging Ball, For Indoor Cats on Hard Floor Carpet
4K
▲ 300.0%vs. prior month
$54.9K
latest month
12-month trend
B08RXV363J
Bird Parakeet Toys - Swing Hanging Standing Chewing Hammock Climbing Ladder Bird Cage Colorful Toys Suitable for Budgerigar, Parakeet, Conure, Cockatiel, Mynah, Love Birds, Finches
3K
▲ 0.0%vs. prior month
$38.6K
latest month
12-month trend
B097339313
Bird Shredding Foraging Toys Parakeet Toy Chewing Hanging Toy Shredded Paper Bird Cage Accessories Bird Rope Perch for Conure Cockatiel Budgies Lovebird Parrotlet
3K
▲ 0.0%vs. prior month
$29.2K
latest month
12-month trend
B0873XXKP6
Vitakraft Crunch Sticks Cockatiel Treat Apricot & Peach Flavor - 2 Sticks | Real Dried Fruit, Sweet Honey Coating, Natural Wood Center, Encourages Foraging Chewing, 2 Count Pack
2K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0CCQVW2M2
Bird Toys Rope Perch with Bell Colorful Bird Chewing Shredding Foraging Toys Parrot Swing Climbing Standing Hanging Toys Cage Accessories for Conure Cockatiel Budgies Lovebird
2K
▲ 0.0%vs. prior month
$25.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bird Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Potaroma is the best-performing bird toys brand in July 2026, moving 9,000 units across 2 ASINs for 33.3% of Top 10 volume. lovyoCoCo follows with 6,000 units (22.2%), ahead of Geamen on 4,000 units (14.8%).
With 7 brands splitting the Top 10 and 70.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.91 to $14.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Potaroma
2 ASINs in Top 10
33.3%
Units
9K
Revenue
$123.2K
Avg. price
$14.98
B0BJZMBBQM
$14.98·★4.4·21.5K revsPotaroma Cat Toys Flapping Bird (No Flying), Lifelike Sandpiper Chirp Tweet, Rechargeable Touch Activated Kitten Toy Interactive Cat Exercise Toys for All Breeds Cat Kicker Catnip Toys 4.0"
Units sold8KB0BJZKYL1D
$14.98·★4.3·12.7K revsPotaroma Cat Toys Rechargeable Flapping Bird Sparrow, Lifelike Chirp Tweet, Touch Activated Kitten Toy Interactive Cat Exercise Toys for All Breeds Cat Kicker Catnip Toys 4.0 Inches
Units sold1K
lovyoCoCo
2 ASINs in Top 10
22.2%
Units
6K
Revenue
$67.8K
Avg. price
$9.91
B08RXV363J
$11.84·★4.7·6.6K revsBird Parakeet Toys - Swing Hanging Standing Chewing Hammock Climbing Ladder Bird Cage Colorful Toys Suitable for Budgerigar, Parakeet, Conure, Cockatiel, Mynah, Love Birds, Finches
Units sold3KB097339313
$7.99·★4.6·2.7K revsBird Shredding Foraging Toys Parakeet Toy Chewing Hanging Toy Shredded Paper Bird Cage Accessories Bird Rope Perch for Conure Cockatiel Budgies Lovebird Parrotlet
Units sold3K
Geamen
1 ASIN in Top 10
14.8%
Units
4K
Revenue
$54.9K
Avg. price
$13.59
B0GZ2PCYWP
$13.59·★4.2·334 revs2026 Interactive Cat Toys with Bird Sounds & 3 Modes for Indoor Cats Play | Bird Sounds, 3 Speed Modes, 3 Tails, Rechargeable Automatic Rolling, Fast Charging Ball, For Indoor Cats on Hard Floor Carpet
Units sold4K
Trending Bird Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FLLJ2KKY leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0GZ2PCYWP close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FLLJ2KKY
2 Pack Cockatoo & Blue Parrot Interactive Slap Bracelet Birds | Plush Talking Toys That Chat, Mimic & Sing - USB Rechargeable Wearable Pets With Flapping Wings For Kids Aged 3 And Up
Price
$39.99
Rating
4.1
Reviews
335
Latest month sales
B0GZ2PCYWP
2026 Interactive Cat Toys with Bird Sounds & 3 Modes for Indoor Cats Play | Bird Sounds, 3 Speed Modes, 3 Tails, Rechargeable Automatic Rolling, Fast Charging Ball, For Indoor Cats on Hard Floor Carpet
Price
$13.59
Rating
4.2
Reviews
334
Latest month sales
B0GQPMDX83
2pcs Bird Toys for Parakeets,Parrot Cage Chewing Hanging Toy | Bird Foraging Toys,Parrot Toy For Conure Cockatiel Budgies Lovebird
Unlock to view ASIN details and product titles
Price
$8.29
Rating
4.7
Reviews
23
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this bird toys report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card