Bird Suet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bird Suet sales on Amazon US totaled 244,900 units in July 2026 (▼ 22.0% vs. the prior month), generating an estimated $3,476,017 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.6% of unit volume and 75.6% of revenue, while a typical listing is priced at $19.58. The keyword itself pulled 7,642 Amazon queries over the same period (▼ 38.5% MoM).
Zooming out to the 12-month window ending July 2026, the bird suet Top 50 moved 2,096,450 units and $30,922,651 in cumulative sales — an average of 174,704 units and $2,576,888 per month. Monthly throughput topped out at 313,300 units in June 2026 and dipped to 101,950 in October 2025, leaving the latest reading 43.8% higher than August 2025.
Bird Suet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
244.9K
▼ 22.0% MoM
Monthly Revenue 2026/07
$3.5M
▼ 22.4% MoM
Top 10 Market Share 2026/07
79.6%
Bird Suet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bird suet listing on Amazon US in July 2026 is ASIN B007FJ0FJU (Brand: Kaytee), which sold 60,000 units at $9.99 apiece — equal to 24.5% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 195,000 units and $2,626,430 in July 2026 — 79.6% of unit volume and 75.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bird Suet' on Amazon
July 2026
Is 79.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007FJ0FJU
Kaytee Hummingbird ElectroNectar Wild Bird Food, Ready to Use, 64 Ounces
60K
▼ 14.3%vs. prior month
$599.4K
latest month
12-month trend
B00LHE5OSQ
Wagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag
50K
▼ 28.6%vs. prior month
$663K
latest month
12-month trend
B0002DK91A
Kaytee Wild Bird No Mess Food Seed Blend for Cardinals, 10 Pound | Cleaner feeding. No mess bird seed. Shell-free, 100% edible, no grow bird seed
30K
▲ 0.0%vs. prior month
$389.7K
latest month
12-month trend
B07R1NCF3B
Kaytee Ultimate No Mess Wild Bird Seed, 9.75 Pounds | No Hulls, Less Mess Bird Seed Blend, 100% Edible Bird Seed Blend, Less Waste Around Feeders, Cleaner Backyard Feeding
10K
▼ 50.0%vs. prior month
$210K
latest month
12-month trend
B003URCM9W
Kaytee Wild Bird Songbird Blend Food Seed, 7 Pound
10K
▲ 0.0%vs. prior month
$131.9K
latest month
12-month trend
B000HHJKM0
Heath Outdoor Products birds DD4-10 All Season High Energy Suet Cake, Case Of 10
10K
▼ 66.7%vs. prior month
$204.3K
latest month
12-month trend
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Best Bird Suet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kaytee is the best-performing bird suet brand in July 2026, moving 110,000 units across 4 ASINs for 56.4% of Top 10 volume. Wagner's follows with 50,000 units (25.6%), ahead of C&S on 20,000 units (10.3%).
With 5 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.48 to $18.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kaytee
4 ASINs in Top 10
56.4%
Units
110K
Revenue
$1.3M
Avg. price
$15.58
B007FJ0FJU
$9.99·★4.6·29K revsKaytee Hummingbird ElectroNectar Wild Bird Food, Ready to Use, 64 Ounces
Units sold60KB0002DK91A
$18.13·★4.4·6.7K revsKaytee Wild Bird No Mess Food Seed Blend for Cardinals, 10 Pound | Cleaner feeding. No mess bird seed. Shell-free, 100% edible, no grow bird seed
Units sold30KB07R1NCF3B
$20.72·★4.4·7.5K revsKaytee Ultimate No Mess Wild Bird Seed, 9.75 Pounds | No Hulls, Less Mess Bird Seed Blend, 100% Edible Bird Seed Blend, Less Waste Around Feeders, Cleaner Backyard Feeding
Units sold10KB003URCM9W
$13.49·★4.7·5.1K revsKaytee Wild Bird Songbird Blend Food Seed, 7 Pound
Units sold10K
Wagner's
1 ASIN in Top 10
25.6%
Units
50K
Revenue
$663K
Avg. price
$12.48
B00LHE5OSQ
$12.48·★4.5·21.8K revsWagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag
Units sold50K
C&S
3 ASINs in Top 10
10.3%
Units
20K
Revenue
$327.1K
Avg. price
$18.84
B0D66RBHYQ
$16.69·★4.6·751 revsC&S Peanut Butter Delight No Melt Suet Dough, Suet Cakes for Wild Birds | Peanut Butter suet, year-round no melt formula up to 100º F, won't interest squirrels
Units sold7KB0D6688V7C
$9.84·★4.2·879 revsC&S High Energy Suet Treat, Suet Cakes for Wild Birds, Pack of 8 | Suet cakes for woodpeckers, made with real insects, use in a suet feeder year-round
Units sold7KB0BLCXBB4F
$29.99·★4.3·2.4K revsC&S Hot Pepper Delight No Melt Suet Dough, Suet Cakes for Wild Birds | Hot Pepper suet, year-round no melt formula up to 100º F, won't interest squirrels
Units sold6K
Trending Bird Suet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B075XRRB8D booked 5K units at $20.29, with ▲ 25.0% MoM change. On the growth side, B0040RR8CC leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B005VCLT0C close behind at ▲ 200.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075XRRB8D
Wildlife Sciences High Energy Suet Cake 10 Pack
Price
$20.29
Rating
4.5
Reviews
10.2K
Latest month sales
B0040RR8CC
Kaytee Suet & Seed High Energy Mini Suet, 11.75 Ounces | Feed wild birds year-round. Mini suet for birds. bird food suet, tray included, roasted peanut chips
Price
$1.99
Rating
4.4
Reviews
2.6K
Latest month sales
B005VCLT0C
Heath Outdoor Products DD24-10 Woodpecker Suet Cake, 10 Pack
Unlock to view ASIN details and product titles
Price
$16.68
Rating
4.4
Reviews
1.2K
Latest month sales
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