Biogaia Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Biogaia sales on Amazon US totaled 276,800 units in July 2026 (▼ 7.4% vs. the prior month), generating an estimated $7,207,522 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.5% of unit volume and 82.8% of revenue, while a typical listing is priced at $26.68. The keyword itself pulled 23,586 Amazon queries over the same period (▼ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the biogaia Top 50 moved 3,494,800 units and $88,886,637 in cumulative sales — an average of 291,233 units and $7,407,220 per month. Monthly throughput topped out at 307,900 units in September 2025 and dipped to 200,400 in May 2026, leaving the latest reading 7.7% lower than August 2025.
Biogaia Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
276.8K
▼ 7.4% MoM
Monthly Revenue 2026/07
$7.2M
▼ 5.1% MoM
Top 10 Market Share 2026/07
84.5%
Biogaia Market Share & Sales Concentration on Amazon US — July 2026
The most-sold biogaia listing on Amazon US in July 2026 is ASIN B0D5FZGY8W (Brand: O Positiv), which sold 100,000 units at $28.97 apiece — equal to 36.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 234,000 units and $5,967,110 in July 2026 — 84.5% of unit volume and 82.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Biogaia' on Amazon
July 2026
Is 84.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D5FZGY8W
URO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
100K
▲ 0.0%vs. prior month
$2.9M
latest month
12-month trend
B079H53D2B
Physician's CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune, Digestive & Gut Health - Supports Occasional Constipation, Diarrhea, Gas & Bloating - for Women & Men - 30ct
80K
▼ 20.0%vs. prior month
$1.9M
latest month
12-month trend
B007G7JP2O
Culturelle Daily Chewable Probiotics for Kids Ages 3+, Berry Flavor, 30 Ct | From the #1 Pediatrician-Recommended Brand± Promotes Digestive, Gut, Oral & Immune Health* 5B CFUs, Gluten & Dairy Free
10K
▲ 0.0%vs. prior month
$204.8K
latest month
12-month trend
B07JC27112
BioGaia Prodentis Oral Probiotics for Teeth & Gums and Bad Breath | Dental Hygienist-Recommended | Promotes Healthy Gums & Improves Oral Health | Fights Bad Breath | Dental Probiotic 30ct
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0DV7MKC72
URO Women’s Probiotic – Vaginal, Gut & Skin – 20B+ CFUs – 30-Day Supply
9K
▲ 28.6%vs. prior month
$260.7K
latest month
12-month trend
B0B9HRTJ3H
Dr. Berg Probiotic Supplement (60 Billion CFUs) - Helps Ease Occasional Constipation, Diarrhea, Gas & Bloating* - Pre and Probiotics for Digestive Health - 30 Probiotic Capsules
6K
▼ 14.3%vs. prior month
$149.9K
latest month
12-month trend
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Best Biogaia Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
O Positiv is the best-performing biogaia brand in July 2026, moving 109,000 units across 2 ASINs for 46.6% of Top 10 volume. Physician's CHOICE follows with 80,000 units (34.2%), ahead of Culturelle on 15,000 units (6.4%).
With 8 brands splitting the Top 10 and 87.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.97 to $28.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
O Positiv
2 ASINs in Top 10
46.6%
Units
109K
Revenue
$3.1M
Avg. price
$28.97
B0D5FZGY8W
$28.97·★4.6·37.6K revsURO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
Units sold100KB0DV7MKC72
$28.97·★4.6·1.8K revsURO Women’s Probiotic – Vaginal, Gut & Skin – 20B+ CFUs – 30-Day Supply
Units sold9K
Physician's CHOICE
1 ASIN in Top 10
34.2%
Units
80K
Revenue
$1.9M
Avg. price
$24.97
B079H53D2B
$24.97·★4.6·144.2K revsPhysician's CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune, Digestive & Gut Health - Supports Occasional Constipation, Diarrhea, Gas & Bloating - for Women & Men - 30ct
Units sold80K
Culturelle
2 ASINs in Top 10
6.4%
Units
15K
Revenue
$354.4K
Avg. price
$26.73
B007G7JP2O
$20.48·★4.8·9.6K revsCulturelle Daily Chewable Probiotics for Kids Ages 3+, Berry Flavor, 30 Ct | From the #1 Pediatrician-Recommended Brand± Promotes Digestive, Gut, Oral & Immune Health* 5B CFUs, Gluten & Dairy Free
Units sold10KB00Z2LOKS0
$32.99·★4.8·10.1K revsCulturelle Kids Packets Daily Probiotic Supplement | Helps Support a Healthy Immune & Digestive System* | #1 Pediatrician Recommended Brand††† | 50 Single Packets | Package May Vary | From the #1 Pediatrician-Recommended Brand± Digestive Gut Health & Immune Support*, For Children and Toddlers, 5 Billion CFUs
Units sold5K
Trending Biogaia Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G6JYFNQY leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0072POOHG close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G6JYFNQY
Probiotic Powder, Probiotics for Gut Health, 100 Billion CFU, 30 Packets | 4-in-1 Formula - Prebiotics, Probiotics, Postbiotic & 17 Digestive Enzymes, Probiotics for Digestive Health & Bloating Relief
Price
$24.87
Rating
4.8
Reviews
120
Latest month sales
B0072POOHG
THORNE FloraMend Prime Probiotic, 5 Billion Live Cells, 30 Capsules | Clinically Studied for Weight Management, Supports Gut Health & Digestive Comfort*, Shelf-Stable Probiotic Blend
Price
$56.00
Rating
4.6
Reviews
781
Latest month sales
B015RWQ8Q0
BioGaia Kids Probiotic | Ease Occasional Tummy Discomfort & Constipation | Pediatrician-recommended | Ease Occasional Tummy Discomfort, Gas & Bloating | Promote Regularity | Ages 3+| 30ct (2-Pack)
Unlock to view ASIN details and product titles
Price
$37.50
Rating
4.7
Reviews
306
Latest month sales
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