Binder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Binder sales on Amazon US totaled 286,000 units in July 2026 (▲ 89.8% vs. the prior month), generating an estimated $3,324,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.3% of unit volume and 41.5% of revenue, while a typical listing is priced at $12.52. The keyword itself pulled 711,476 Amazon queries over the same period (▲ 75.7% MoM).
Zooming out to the 12-month window ending July 2026, the binder Top 50 moved 2,554,100 units and $29,861,007 in cumulative sales — an average of 212,842 units and $2,488,417 per month. Monthly throughput topped out at 624,000 units in August 2025 and dipped to 84,150 in May 2026, leaving the latest reading 54.2% lower than August 2025.
Binder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
286K
▲ 89.8% MoM
Monthly Revenue 2026/07
$3.3M
▲ 79.8% MoM
Top 10 Market Share 2026/07
48.3%
Binder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold binder listing on Amazon US in July 2026 is ASIN B07R8D1RHS (Brand: Amazon Basics), which sold 60,000 units at $7.54 apiece — equal to 21.0% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 138,000 units and $1,377,990 in July 2026 — 48.3% of unit volume and 41.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Binder' on Amazon
July 2026
Is 48.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07R8D1RHS
Amazon Basics Sheet Protectors for 3 Ring Binder, Lightweight, Acid-Free, Clear Plastic Sleeves, Letter Size, 8.5 x 11 Inch, 100-Pack
60K
▲ 50.0%vs. prior month
$462K
latest month
12-month trend
B0CRDWCGBG
Amazon Basics 3-Ring Binder, 1-Inch, Customizable, with Pockets for Organization, White, 1-Pack
10K
▲ 0.0%vs. prior month
$57.5K
latest month
12-month trend
B01BRGTWOA
Amazon Basics 3-Ring Binder with Round Rings and Interior Pockets, 1-Inch, White, 4-Pack
10K
▲ 0.0%vs. prior month
$144.1K
latest month
12-month trend
B0CZL39ZHS
Forvencer 8 Count Dividers with 2 Pockets,8 tabs Binder Dividers with tabs | Dividers for 3 Ring Binder Organizer,School Supplies, Multicolor, 1 Set
10K
▲ 100.0%vs. prior month
$38.6K
latest month
12-month trend
B09QRHY95G
Frida Mom Belly Binder, Postpartum Essentials for Natural and C-Section Recovery, Adjustable Compression Wrap, After Birth Brace, Abdominal Band, 9" High
10K
▲ 0.0%vs. prior month
$289.8K
latest month
12-month trend
B0D2ZF8FHZ
BinderX 3 Ring Binder 1 Inch, 1" Clear View Binder, Pink, Letter / A4 Size | Extra Durable, PVC-Free, Customizable, Interior Pockets, 175-Sheet Capacity, Eco-Friendly, Reinforced Hinge, School, Office
8K
▲ 300.0%vs. prior month
$54.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Binder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing binder brand in July 2026, moving 88,000 units across 4 ASINs for 63.8% of Top 10 volume. Avery follows with 14,000 units (10.1%), ahead of Forvencer on 10,000 units (7.2%).
With 6 brands splitting the Top 10 and 81.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.88 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
4 ASINs in Top 10
63.8%
Units
88K
Revenue
$757.1K
Avg. price
$9.10
B07R8D1RHS
$7.54·★4.8·36.2K revsAmazon Basics Sheet Protectors for 3 Ring Binder, Lightweight, Acid-Free, Clear Plastic Sleeves, Letter Size, 8.5 x 11 Inch, 100-Pack
Units sold60KB0CRDWCGBG
$5.95·★4.7·21.6K revsAmazon Basics 3-Ring Binder, 1-Inch, Customizable, with Pockets for Organization, White, 1-Pack
Units sold10KB01BRGTWOA
$11.05·★4.7·21.6K revsAmazon Basics 3-Ring Binder with Round Rings and Interior Pockets, 1-Inch, White, 4-Pack
Units sold10KB0DN5YZVQB
$11.85·★4.7·1.3K revsAmazon Basics 3 Ring 1.5 inch Binders with Round Metal Rings, Holds 275 Sheets, Assorted Colors, 4-Pack
Units sold8K
Avery
2 ASINs in Top 10
10.1%
Units
14K
Revenue
$96.4K
Avg. price
$6.88
B001B0GJDU
$5.82·★4.6·5.8K revsAvery Heavy-Duty View 3 Ring Binder, 1" Slant Rings, 1 Black Binder | For Heavy School, Home and Office Use, DuraHinge Tear-Resistant Spine, DuraEdge Split-Resistant Sides
Units sold7KB001B08W6M
$7.94·★4.6·9.6K revsAvery Durable View 3 Ring Binder, 2 Inch Slant Rings, 530-Sheet Capacity, DuraHinge, 2.8 Inch Wide Spine, Customizable Clear Cover and Spine, 1 Black Binder (17031)
Units sold7K
Forvencer
1 ASIN in Top 10
7.2%
Units
10K
Revenue
$38.6K
Avg. price
$9.99
B0CZL39ZHS
$9.99·★4.8·2.3K revsForvencer 8 Count Dividers with 2 Pockets,8 tabs Binder Dividers with tabs | Dividers for 3 Ring Binder Organizer,School Supplies, Multicolor, 1 Set
Units sold10K
Trending Binder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D2ZF8FHZ booked 8K units at $11.99, with ▲ 300.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D2ZF8FHZ
BinderX 3 Ring Binder 1 Inch, 1" Clear View Binder, Pink, Letter / A4 Size | Extra Durable, PVC-Free, Customizable, Interior Pockets, 175-Sheet Capacity, Eco-Friendly, Reinforced Hinge, School, Office
Price
$11.99
Rating
4.7
Reviews
1.7K
Latest month sales
B001B0GJDU
Avery Heavy-Duty View 3 Ring Binder, 1" Slant Rings, 1 Black Binder | For Heavy School, Home and Office Use, DuraHinge Tear-Resistant Spine, DuraEdge Split-Resistant Sides
Price
$5.82
Rating
4.6
Reviews
5.8K
Latest month sales
B001B08W6M
Avery Durable View 3 Ring Binder, 2 Inch Slant Rings, 530-Sheet Capacity, DuraHinge, 2.8 Inch Wide Spine, Customizable Clear Cover and Spine, 1 Black Binder (17031)
Unlock to view ASIN details and product titles
Price
$7.94
Rating
4.6
Reviews
9.6K
Latest month sales
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