Bikinis For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bikinis For Women sales on Amazon US totaled 16,200 units in July 2026 (▼ 17.1% vs. the prior month), generating an estimated $478,078 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.1% of unit volume and 38.1% of revenue, while a typical listing is priced at $27.68. The keyword itself pulled 4,472 Amazon queries over the same period (▼ 65.3% MoM).
Zooming out to the 12-month window ending July 2026, the bikinis for women Top 50 moved 96,550 units and $2,691,666 in cumulative sales — an average of 8,046 units and $224,306 per month. Monthly throughput topped out at 19,550 units in June 2026 and dipped to 4,150 in October 2025, leaving the latest reading 91.7% higher than August 2025.
Bikinis For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
16.2K
▼ 17.1% MoM
Monthly Revenue 2026/07
$478.1K
▼ 19.5% MoM
Top 10 Market Share 2026/07
40.1%
Bikinis For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bikinis for women listing on Amazon US in July 2026 is ASIN B0BWRBLDMS (Brand: geluboao), which sold 1,000 units at $24.23 apiece — equal to 6.2% of every unit tracked in this report.
The Top 10 ASINs account for 6,500 units and $182,006 in July 2026 — 40.1% of unit volume and 38.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bikinis For Women' on Amazon
July 2026
Is 40.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BWRBLDMS
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
B0G1422QRF
popvil Womens Tummy Control 3 Piece Swimsuit with Skirt High Waisted Bikini
1K
▼ 66.7%vs. prior month
$40.6K
latest month
12-month trend
B0D9K6LQT9
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
700
▲ 250.0%vs. prior month
$14.6K
latest month
12-month trend
B09CGYJNRB
CRZ YOGA Low Waisted Bikini Bottoms
600
▼ 40.0%vs. prior month
$12K
latest month
12-month trend
B0DN6J65C1
Holipick Women's Triangle Bikini Two Piece Halter Tie Side Bathing Suit
600
▼ 40.0%vs. prior month
$13.2K
latest month
12-month trend
B0FSS22ZMX
BMJL Womens Color Block Bikini Sets Supportive Wide Strap Swim Suits 2026
600
▼ 14.3%vs. prior month
$18K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bikinis For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
geluboao is the best-performing bikinis for women brand in July 2026, moving 1,000 units across 1 ASIN for 15.4% of Top 10 volume. popvil follows with 1,000 units (15.4%), ahead of Daci on 1,000 units (15.4%).
Volume is spread across 9 brands, with the top three holding 46.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $24.23 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
geluboao
1 ASIN in Top 10
15.4%
Units
1K
Revenue
$28.3K
Avg. price
$24.23
B0BWRBLDMS
$24.23·★4.0·4.5K revsgeluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
Units sold1K
popvil
1 ASIN in Top 10
15.4%
Units
1K
Revenue
$40.6K
Avg. price
$34.99
B0G1422QRF
$34.99·★4.0·788 revspopvil Womens Tummy Control 3 Piece Swimsuit with Skirt High Waisted Bikini
Units sold1K
Daci
2 ASINs in Top 10
15.4%
Units
1K
Revenue
$25.7K
Avg. price
$25.99
B0DLKPXT5J
$23.99·★4.5·560 revsDaci Women's 3 Piece Swimsuit Triangle Halter Bikini Set Side Tie with Cover Up
Units sold500B0FSDCJ29Q
$27.99·★4.1·272 revsDaci Women's Scoop Neck 2 Piece Bikini Set
Units sold500
Trending Bikinis For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D9K6LQT9 booked 700 units at $19.99, with ▲ 250.0% MoM change. On the growth side, B0DDX7MRPV leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0BMM5Z9MG close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9K6LQT9
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Price
$19.99
Rating
4.3
Reviews
1.3K
Latest month sales
B0DDX7MRPV
ZAFUL Women's Tie Back Padded High Cut Bralette Bikini Set 2 Piece Swimsuit
Price
$26.99
Rating
4.0
Reviews
2.3K
Latest month sales
B0BMM5Z9MG
Hilinker Women's Leopard Bikini Swimsuits V Neck High Waisted 2 Piece Bathing Suits
Unlock to view ASIN details and product titles
Price
$28.74
Rating
4.1
Reviews
2.4K
Latest month sales
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