Bikini Sets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bikini Sets sales on Amazon US totaled 23,100 units in July 2026 (▼ 10.1% vs. the prior month), generating an estimated $697,992 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.3% of unit volume and 46.1% of revenue, while a typical listing is priced at $29.02. The keyword itself pulled 10,055 Amazon queries over the same period (▼ 57.6% MoM).
Zooming out to the 12-month window ending July 2026, the bikini sets Top 50 moved 117,700 units and $3,499,324 in cumulative sales — an average of 9,808 units and $291,610 per month. Monthly throughput topped out at 25,700 units in June 2026 and dipped to 3,350 in October 2025, leaving the latest reading 116.9% higher than August 2025.
Bikini Sets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.1K
▼ 10.1% MoM
Monthly Revenue 2026/07
$698K
▼ 10.6% MoM
Top 10 Market Share 2026/07
43.3%
Bikini Sets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bikini sets listing on Amazon US in July 2026 is ASIN B0DGQQVFQD (Brand: Herseas), which sold 2,000 units at $27.99 apiece — equal to 8.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,000 units and $321,863 in July 2026 — 43.3% of unit volume and 46.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bikini Sets' on Amazon
July 2026
Is 43.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DGQQVFQD
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
2K
▼ 33.3%vs. prior month
$62.9K
latest month
12-month trend
B088FNMN1Y
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
1K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
B0BWRBLDMS
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
B08K7K18MN
CUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
B0DGQP6P85
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
1K
▲ 0.0%vs. prior month
$25.3K
latest month
12-month trend
B0CJJ7CZQL
Blooming Jelly Women Color Block High Waisted Tummy Control Bikini Sets
900
▼ 10.0%vs. prior month
$31.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bikini Sets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Herseas is the best-performing bikini sets brand in July 2026, moving 3,000 units across 2 ASINs for 30.0% of Top 10 volume. CUPSHE follows with 2,400 units (24.0%), ahead of Blooming Jelly on 1,800 units (18.0%).
With 6 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.99 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Herseas
2 ASINs in Top 10
30.0%
Units
3K
Revenue
$88.2K
Avg. price
$27.99
B0DGQQVFQD
$27.99·★4.3·2.6K revsHerseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
Units sold2KB0DGQP6P85
$27.99·★4.3·2.6K revsHerseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
Units sold1K
CUPSHE
3 ASINs in Top 10
24.0%
Units
2.4K
Revenue
$88.4K
Avg. price
$35.99
B08K7K18MN
$37.99·★4.4·12.7K revsCUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
Units sold1KB0C7BRSFJM
$32.99·★4.3·2.7K revsCUPSHE Women's Triangle Bikini Set V Neck Two Piece Swimsuit Crossback
Units sold700B0D4QSK8YN
$36.99·★4.3·12.4K revsCUPSHE Women's Bikini Sets High Waisted V Neck Twist Two Piece Swimsuit
Units sold700
Blooming Jelly
2 ASINs in Top 10
18.0%
Units
1.8K
Revenue
$65.7K
Avg. price
$30.49
B0CJJ7CZQL
$30.99·★4.2·5.5K revsBlooming Jelly Women Color Block High Waisted Tummy Control Bikini Sets
Units sold900B0DKFH9786
$29.99·★4.2·2.7K revsBlooming Jelly Womens High Waisted Bikini Sets Tummy Control Swimsuits 2026
Units sold900
Trending Bikini Sets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D4QSK8YN booked 700 units at $36.99, with ▲ 0.0% MoM change. On the growth side, B0D9K32QPP leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0CW1J3QRT close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D4QSK8YN
CUPSHE Women's Bikini Sets High Waisted V Neck Twist Two Piece Swimsuit
Price
$36.99
Rating
4.3
Reviews
12.4K
Latest month sales
B0D9K32QPP
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Price
$19.99
Rating
4.3
Reviews
1.3K
Latest month sales
B0CW1J3QRT
OZICERD 2 Piece Bikini Sets for Women Halter Triangle Bikini Tops Brazilian String Swimsuit Full Coverage Bottom Bathing Suit
Unlock to view ASIN details and product titles
Price
$18.98
Rating
4.2
Reviews
486
Latest month sales
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