Bikini Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bikini sales on Amazon US totaled 14,900 units in July 2026 (▼ 1.7% vs. the prior month), generating an estimated $401,211 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.0% of unit volume and 48.6% of revenue, while a typical listing is priced at $26.02. The keyword itself pulled 479,070 Amazon queries over the same period (▼ 50.4% MoM).
Zooming out to the 12-month window ending July 2026, the bikini Top 50 moved 73,150 units and $1,918,183 in cumulative sales — an average of 6,096 units and $159,849 per month. Monthly throughput topped out at 15,150 units in June 2026 and dipped to 2,050 in October 2025, leaving the latest reading 131.0% higher than August 2025.
Bikini Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.9K
▼ 1.7% MoM
Monthly Revenue 2026/07
$401.2K
▲ 0.6% MoM
Top 10 Market Share 2026/07
49.0%
Bikini Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bikini listing on Amazon US in July 2026 is ASIN B088FNMN1Y (Brand: Suvimuga), which sold 1,000 units at $22.49 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 7,300 units and $195,103 in July 2026 — 49.0% of unit volume and 48.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bikini' on Amazon
July 2026
Is 49.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B088FNMN1Y
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
1K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
B0BWRBLDMS
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
B088FQ4WZD
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
900
▼ 10.0%vs. prior month
$25.1K
latest month
12-month trend
B079FGL467
SherryDC Women's Solid Scoop Neck Push Up Padded Brazilian Thong Bikini Swimsuit Bathing Suit
800
▲ 0.0%vs. prior month
$26.2K
latest month
12-month trend
B0D9K6LQT9
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
700
▲ 250.0%vs. prior month
$14.6K
latest month
12-month trend
B0DN6J65C1
Holipick Women's Triangle Bikini Two Piece Halter Tie Side Bathing Suit
600
▼ 40.0%vs. prior month
$13.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bikini Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Suvimuga is the best-performing bikini brand in July 2026, moving 1,900 units across 2 ASINs for 26.0% of Top 10 volume. SherryDC follows with 1,400 units (19.2%), ahead of geluboao on 1,000 units (13.7%).
Volume is spread across 8 brands, with the top three holding 58.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $23.84 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Suvimuga
2 ASINs in Top 10
26.0%
Units
1.9K
Revenue
$50.2K
Avg. price
$23.84
B088FNMN1Y
$22.49·★4.4·13.6K revsSuvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
Units sold1KB088FQ4WZD
$25.19·★4.4·13.6K revsSuvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
Units sold900
SherryDC
2 ASINs in Top 10
19.2%
Units
1.4K
Revenue
$45.9K
Avg. price
$34.99
B079FGL467
$34.99·★4.0·8.4K revsSherryDC Women's Solid Scoop Neck Push Up Padded Brazilian Thong Bikini Swimsuit Bathing Suit
Units sold800B079FHZ5DJ
$34.99·★4.0·8.4K revsSherryDC Women's Solid Scoop Neck Push Up Padded Brazilian Thong Bikini Swimsuit Bathing Suit
Units sold600
geluboao
1 ASIN in Top 10
13.7%
Units
1K
Revenue
$28.3K
Avg. price
$24.23
B0BWRBLDMS
$24.23·★4.0·4.4K revsgeluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
Units sold1K
Trending Bikini Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D9K6LQT9 booked 700 units at $19.99, with ▲ 250.0% MoM change. On the growth side, B0DDX7MRPV leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0CDLG69H4 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9K6LQT9
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Price
$19.99
Rating
4.3
Reviews
1.2K
Latest month sales
B0DDX7MRPV
ZAFUL Women's Tie Back Padded High Cut Bralette Bikini Set 2 Piece Swimsuit
Price
$24.99
Rating
4.1
Reviews
2.3K
Latest month sales
B0CDLG69H4
ZAFUL Women's Triangle Bikini Fishnet Tie Side Bandeau Halter Bikini Set
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.3
Reviews
531
Latest month sales
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