Bikes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bikes sales on Amazon US totaled 34,750 units in July 2026 (▼ 17.5% vs. the prior month), generating an estimated $6,098,697 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.2% of unit volume and 43.2% of revenue, while a typical listing is priced at $248.68. The keyword itself pulled 22,878 Amazon queries over the same period (▼ 34.1% MoM).
Zooming out to the 12-month window ending July 2026, the bikes Top 50 moved 318,300 units and $43,530,366 in cumulative sales — an average of 26,525 units and $3,627,530 per month. Monthly throughput topped out at 42,100 units in June 2026 and dipped to 16,200 in May 2026, leaving the latest reading 62.4% higher than August 2025.
Bikes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
34.8K
▼ 17.5% MoM
Monthly Revenue 2026/07
$6.1M
▼ 15.2% MoM
Top 10 Market Share 2026/07
66.2%
Bikes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bikes listing on Amazon US in July 2026 is ASIN B0B38JGP21 (Brand: SEREED), which sold 7,000 units at $29.98 apiece — equal to 20.1% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 23,000 units and $2,635,630 in July 2026 — 66.2% of unit volume and 43.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bikes' on Amazon
July 2026
Is 66.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B38JGP21
SEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Pink New
7K
▼ 30.0%vs. prior month
$238.3K
latest month
12-month trend
B0CFR41Q94
Vertical Bike Stand, Freestanding Bike Rack for Garage Storage, Upright Bicycle Floor Stand with Adjustable Height and 360° Rolling Wheels, Space Saving Indoor Bike Holder for 24"-29" Standard Bikes
5K
▲ 25.0%vs. prior month
$189.9K
latest month
12-month trend
B0DDQ4FQHK
SEREED Toddler Balance Bike 2 Year Old, Gift for 2-3 Boys Girls, Adjustable | No Pedal Kids Toy Bike for 2-5 Years Old, Customize Plate with 3pcs Stickers (White)
3K
▼ 50.0%vs. prior month
$128.7K
latest month
12-month trend
B0GCZRVH4V
TST Electric Bike for Adults, 48V 15Ah Battery, 1500W Peak Motor, Fat Tire | Dual Suspension ,7-speed Gears, 3 Working Modes, Powerful, LCD Display, Suitable for Commuters and Beginner Cyclists
2K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B0CPYF515V
monTEK Swivel Bike Wall Mount, Bike Hangers for Garage, 4 Pack | Heavy-duty vertical wall bike storage rack swivels 150° to save space; holds 66 lb each and fits tires up to 3.54 in wide
1K
▼ 50.0%vs. prior month
$72.4K
latest month
12-month trend
B0CWLTLC2F
newyoo TR007 5-in-1 Tricycle for Toddlers 1-3, Toddler Bike, Birthday Gift | Toddler Trike with Push Handle Lets Parents Steer and Converts to Balance Bike, Fun Outdoor Toy for Boys and Girls, Khaki
1K
▼ 50.0%vs. prior month
$83.5K
latest month
12-month trend
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Best Bikes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SEREED is the best-performing bikes brand in July 2026, moving 10,000 units across 2 ASINs for 43.5% of Top 10 volume. Sttoraboks follows with 5,000 units (21.7%), ahead of TS TST GRP LLC on 2,000 units (8.7%).
With 9 brands splitting the Top 10 and 73.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $36.23 to $569.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SEREED
2 ASINs in Top 10
43.5%
Units
10K
Revenue
$367K
Avg. price
$36.23
B0B38JGP21
$29.98·★4.8·16.5K revsSEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Pink New
Units sold7KB0DDQ4FQHK
$42.48·★4.7·1.4K revsSEREED Toddler Balance Bike 2 Year Old, Gift for 2-3 Boys Girls, Adjustable | No Pedal Kids Toy Bike for 2-5 Years Old, Customize Plate with 3pcs Stickers (White)
Units sold3K
Sttoraboks
1 ASIN in Top 10
21.7%
Units
5K
Revenue
$189.9K
Avg. price
$37.99
B0CFR41Q94
$37.99·★4.4·2.1K revsVertical Bike Stand, Freestanding Bike Rack for Garage Storage, Upright Bicycle Floor Stand with Adjustable Height and 360° Rolling Wheels, Space Saving Indoor Bike Holder for 24"-29" Standard Bikes
Units sold5K
TS TST GRP LLC
1 ASIN in Top 10
8.7%
Units
2K
Revenue
$1.2M
Avg. price
$569.99
B0GCZRVH4V
$569.99·★4.2·462 revsTST Electric Bike for Adults, 48V 15Ah Battery, 1500W Peak Motor, Fat Tire | Dual Suspension ,7-speed Gears, 3 Working Modes, Powerful, LCD Display, Suitable for Commuters and Beginner Cyclists
Units sold2K
Trending Bikes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0H2ZJFP4W booked 1K units at $169.99, with ▲ 900.0% MoM change. On the growth side, B0G93PR6RB leads positive momentum with ▲ 500.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H2ZJFP4W
Recumbent Exercise Bike for Home, Recumbent Stationary Bikes for Seniors | Quiet Recumbent Bikes for Seniors & Aduts, 16-Level Resistance, Adjustable Seat, Supports 400LB, Pulse Sensors & LCD Display
Price
$169.99
Rating
4.7
Reviews
1.7K
Latest month sales
B0FVG2DD1G
Exercise Bike, 5 in 1 Foldable Stationary Bike for Seniors, 16-Level Adjustable Magnetic Resistance, Indoor Workout Bike with 330LB Capacity, Comfortable Seat Backrest X-bike
Price
$129.99
Rating
4.4
Reviews
1.4K
Latest month sales
B0G93PR6RB
Qlife Racer Electric Bike for Adults - 21-Speed Mountain Lightweight Ebike with Peak 1000W Brushless Motor,48V 375Wh Removable Battery,26X2.1 Tire Step Over E-MTB,Up to 40 Miles Range
Unlock to view ASIN details and product titles
Price
$269.99
Rating
4.3
Reviews
217
Latest month sales
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