Big Sister Gift Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Big Sister Gift sales on Amazon US totaled 55,800 units in July 2026 (▼ 1.2% vs. the prior month), generating an estimated $785,961 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.7% of unit volume and 71.4% of revenue, while a typical listing is priced at $14.45. The keyword itself pulled 26,672 Amazon queries over the same period (▼ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the big sister gift Top 50 moved 845,350 units and $11,799,000 in cumulative sales — an average of 70,446 units and $983,250 per month. Monthly throughput topped out at 184,500 units in December 2025 and dipped to 46,350 in August 2025, leaving the latest reading 20.4% higher than August 2025.
Big Sister Gift Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
55.8K
▼ 1.2% MoM
Monthly Revenue 2026/07
$786K
▼ 0.5% MoM
Top 10 Market Share 2026/07
71.7%
Big Sister Gift Market Share & Sales Concentration on Amazon US — July 2026
The most-sold big sister gift listing on Amazon US in July 2026 is ASIN B09319MZJN (Brand: Unboxme Gifts), which sold 7,000 units at $9.99 apiece — equal to 12.5% of every unit tracked in this report.
The Top 10 ASINs account for 40,000 units and $561,100 in July 2026 — 71.7% of unit volume and 71.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Big Sister Gift' on Amazon
July 2026
Is 71.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09319MZJN
Unboxme Gifts Warm & Cozy Ultra-Luxe Cloud Sock, Gift for Women & Men
7K
▲ 40.0%vs. prior month
$69.9K
latest month
12-month trend
B0CTHQJF57
JoyCat Paint with Water Coloring Books for Toddlers (Magical Pony) | Watercolor Painting Set for Kids Ages 3-5 & 4-8, Arts & Crafts Drawing Activity Travel Toy, Birthday Gifts for Boys & Girls
7K
▼ 30.0%vs. prior month
$67.2K
latest month
12-month trend
B0FJXZ2W5L
TONY & SANDY Friend Gifts for Women, Unique Birthday Gifts for Women, Sister Gift from Sister, Wave Bracelet, Christmas Stocking Stuffers for Woman Female, Bestie Friendship Bracelets
6K
▲ 0.0%vs. prior month
$101.7K
latest month
12-month trend
B0FPW8483R
yupoxiu Natural Stone Bracelets - Inspirational Birthday Gifts for Women | Thinking of You & Get Well Soon Gifts for Women, Unique Jewelry Gift for Friend, Sister, Her
4K
▲ 33.3%vs. prior month
$58.2K
latest month
12-month trend
B0DYMW78WD
Craftique Gifts for Women, Birthday Gifts for Women- You're Amazing Candle | Christmas/Thank You/Inspirational Gift for Woman Her Friend Teacher Mom Girlfriend Sister Bestie, Stocking Stuffers, Lavender
3K
▲ 50.0%vs. prior month
$41.9K
latest month
12-month trend
B0BX6B67T8
shoprotik Badass Affirmation Cards - Daily Motivational and Inspirational Cards for Women
3K
▼ 25.0%vs. prior month
$50.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Big Sister Gift Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Unboxme Gifts is the best-performing big sister gift brand in July 2026, moving 7,000 units across 1 ASIN for 17.5% of Top 10 volume. JoyCat follows with 7,000 units (17.5%), ahead of TONY & SANDY on 6,000 units (15.0%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $16.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Unboxme Gifts
1 ASIN in Top 10
17.5%
Units
7K
Revenue
$69.9K
Avg. price
$9.99
B09319MZJN
$9.99·★4.7·6.2K revsUnboxme Gifts Warm & Cozy Ultra-Luxe Cloud Sock, Gift for Women & Men
Units sold7K
JoyCat
1 ASIN in Top 10
17.5%
Units
7K
Revenue
$67.2K
Avg. price
$8.99
B0CTHQJF57
$8.99·★4.7·4.7K revsJoyCat Paint with Water Coloring Books for Toddlers (Magical Pony) | Watercolor Painting Set for Kids Ages 3-5 & 4-8, Arts & Crafts Drawing Activity Travel Toy, Birthday Gifts for Boys & Girls
Units sold7K
TONY & SANDY
1 ASIN in Top 10
15.0%
Units
6K
Revenue
$101.7K
Avg. price
$16.95
B0FJXZ2W5L
$16.95·★4.6·469 revsTONY & SANDY Friend Gifts for Women, Unique Birthday Gifts for Women, Sister Gift from Sister, Wave Bracelet, Christmas Stocking Stuffers for Woman Female, Bestie Friendship Bracelets
Units sold6K
Trending Big Sister Gift Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D4QCMGGP leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0F66H9ZG8 close behind at ▲ 100.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D4QCMGGP
iAOVUEBY iAOVUEBY Big Sister Gifts for Girls, 3PCS Big Sister Gift Includes 12 oz Pink Tumbler Cup Sunglasses Bracelet Sibling Gift From New Baby, Big Sister Announcement Gifts for Girls Age 2-8
Price
$13.99
Rating
4.8
Reviews
166
Latest month sales
B0F66H9ZG8
Sister Birthday Gifts from Sisters, Sisters Gift from Sister Brother, Birthday Gifts for Sister Adult, Big Sister Gift, Best Friend Bday Presents for Women, Sister Bday Candle 7oz
Price
$15.99
Rating
4.7
Reviews
52
Latest month sales
B0G4LNWWFP
Unique Birthday Gifts for Women, Friend Gifts for Women | Sister Gift from Sister, Best Friend Friendship Bestie Bracelets, Turquoise Bracelet, Christmas Stocking Stuffers for Woman
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.9
Reviews
11
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this big sister gift report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card