Big Cheese Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Big Cheese Squishy sales on Amazon US totaled 123,400 units in July 2026 (▲ 15.9% vs. the prior month), generating an estimated $1,445,365 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 64.1% of revenue, while a typical listing is priced at $12.45. The keyword itself pulled 20,917 Amazon queries over the same period (▼ 25.9% MoM).
Zooming out to the 12-month window ending July 2026, the big cheese squishy Top 50 moved 356,750 units and $4,310,744 in cumulative sales — an average of 29,729 units and $359,229 per month. Monthly throughput topped out at 123,400 units in July 2026 and dipped to 2,600 in September 2025, leaving the latest reading 3880.6% higher than August 2025.
Big Cheese Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
123.4K
▲ 15.9% MoM
Monthly Revenue 2026/07
$1.4M
▲ 11.1% MoM
Top 10 Market Share 2026/07
66.5%
Big Cheese Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold big cheese squishy listing on Amazon US in July 2026 is ASIN B0GVHJJCQC (Brand: Glyrnur), which sold 10,000 units at $9.99 apiece — equal to 8.1% of every unit tracked in this report.
The Top 10 ASINs account for 82,000 units and $926,190 in July 2026 — 66.5% of unit volume and 64.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Big Cheese Squishy' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
10K
▲ 900.0%vs. prior month
$99.9K
latest month
12-month trend
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
10K
▲ 233.3%vs. prior month
$139.9K
latest month
12-month trend
B0GRLZ7966
Cheese Squishy (6cm),Cheese Block Squeeze Toy,Squishies Stress Relief Fidget Toys,Stocking Stuffer Novelty Birthday Gifts for Kids Teens Boys Girls (2.4 inch)
9K
▲ 12.5%vs. prior month
$71.9K
latest month
12-month trend
B0DPV6Q119
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
8K
▲ 60.0%vs. prior month
$78.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Big Cheese Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Glyrnur is the best-performing big cheese squishy brand in July 2026, moving 10,000 units across 1 ASIN for 12.2% of Top 10 volume. QPNGKT follows with 10,000 units (12.2%), ahead of Sunny Days Entertainment on 10,000 units (12.2%).
Volume is spread across 10 brands, with the top three holding 36.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $16.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Glyrnur
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·478 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10K
QPNGKT
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$95.1K
Avg. price
$8.99
B0GY7YN8BZ
$8.99·★2.4·683 revsCheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
Units sold10K
Sunny Days Entertainment
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$99.9K
Avg. price
$16.89
B0G22BHS13
$16.89·★4.4·415 revsToymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Units sold10K
Trending Big Cheese Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G22BHS13 booked 10K units at $16.89, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Price
$16.89
Rating
4.4
Reviews
415
Latest month sales
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
Price
$11.99
Rating
3.6
Reviews
617
Latest month sales
B071LHQQLT
Squishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.4
Reviews
2.3K
Latest month sales
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