Bento Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bento sales on Amazon US totaled 100,100 units in July 2026 (▲ 10.4% vs. the prior month), generating an estimated $2,357,747 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.0% of unit volume and 40.0% of revenue, while a typical listing is priced at $23.97. The keyword itself pulled 28,891 Amazon queries over the same period (▲ 61.1% MoM).
Zooming out to the 12-month window ending July 2026, the bento Top 50 moved 936,300 units and $21,917,084 in cumulative sales — an average of 78,025 units and $1,826,424 per month. Monthly throughput topped out at 236,000 units in August 2025 and dipped to 33,950 in May 2026, leaving the latest reading 57.6% lower than August 2025.
Bento Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
100.1K
▲ 10.4% MoM
Monthly Revenue 2026/07
$2.4M
▼ 1.3% MoM
Top 10 Market Share 2026/07
45.0%
Bento Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bento listing on Amazon US in July 2026 is ASIN B0F9K2KXZV (Brand: Liuruiyu), which sold 10,000 units at $21.99 apiece — equal to 10.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $944,270 in July 2026 — 45.0% of unit volume and 40.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bento' on Amazon
July 2026
Is 45.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0F9K2KXZV
Liuruiyu 8 Pack Glass Food Storage Containers with Lids, Meal Prep Containers, Airtight Bento Boxes with Leak Proof Locking for Microwave, Oven, Freezer and Dishwasher, BPA Free
10K
▲ 25.0%vs. prior month
$212.6K
latest month
12-month trend
B0C1YZCZYG
Bento Box Adult Lunch Box, Containers for Adults Men Women with 4 Compartments, Lunchable Food Container with Utensils, Sauce Jar, Muffin Liners, 40 Oz/5 Cup, Microwave & Dishwasher Safe, Brown
6K
▲ 50.0%vs. prior month
$55.3K
latest month
12-month trend
B08CVT84C9
Bentgo Chill Kids 4-Compartment Bento Box Leakproof Lunch Box | Built-In Ice Pack, 3.3 Cup Capacity, BPA-Free, Microwave & Dishwasher Safe Tray, Ideal for Ages 3–7 (Green/Navy)
5K
▲ 25.0%vs. prior month
$158.5K
latest month
12-month trend
B0DYJW8M13
Canfanni 4 Pcs Snack Box Containers Set, Reusable 4 Compartment Lunchable Container with 2Pcs Sauce Containers, Stackable BPA-Free Bento Box for School, Work, Travel (4 Color)
4K
▲ 0.0%vs. prior month
$37.8K
latest month
12-month trend
B0CCJG3J57
Bento Box Adult Lunch Box - 4 Pack, 5 - Compartment Meal Prep Container for Kids, Reusable Food Storage Snack Containers - Stackable for School, Work, and Travel (Wheat(Green/Blue/Pink/Beige))
4K
▲ 0.0%vs. prior month
$54.8K
latest month
12-month trend
B0C66CGD5S
Bentgo Chill Kids 4-Compartment Bento Box Leakproof Lunch Box | Built-In Ice Pack, 3.3 Cup Capacity, BPA-Free, Microwave & Dishwasher Safe Tray, Ideal for Ages 3–7 (Vivid Orchid)
4K
▲ 33.3%vs. prior month
$126.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bento Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bentgo is the best-performing bento brand in July 2026, moving 12,000 units across 3 ASINs for 26.7% of Top 10 volume. Liuruiyu follows with 10,000 units (22.2%), ahead of shell and turtle on 6,000 units (13.3%).
With 8 brands splitting the Top 10 and 62.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $26.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bentgo
3 ASINs in Top 10
26.7%
Units
12K
Revenue
$380.4K
Avg. price
$26.32
B08CVT84C9
$22.99·★4.6·19.1K revsBentgo Chill Kids 4-Compartment Bento Box Leakproof Lunch Box | Built-In Ice Pack, 3.3 Cup Capacity, BPA-Free, Microwave & Dishwasher Safe Tray, Ideal for Ages 3–7 (Green/Navy)
Units sold5KB0C66CGD5S
$32.99·★4.6·19.1K revsBentgo Chill Kids 4-Compartment Bento Box Leakproof Lunch Box | Built-In Ice Pack, 3.3 Cup Capacity, BPA-Free, Microwave & Dishwasher Safe Tray, Ideal for Ages 3–7 (Vivid Orchid)
Units sold4KB08CVVDSCY
$22.99·★4.6·19.1K revsBentgo Chill Kids 4-Compartment Bento Box Leakproof Lunch Box | Built-In Ice Pack, 3.3 Cup Capacity, BPA-Free, Microwave & Dishwasher Safe Tray, Ideal for Ages 3–7 (Red/Royal)
Units sold3K
Liuruiyu
1 ASIN in Top 10
22.2%
Units
10K
Revenue
$212.6K
Avg. price
$21.99
B0F9K2KXZV
$21.99·★4.4·1.5K revsLiuruiyu 8 Pack Glass Food Storage Containers with Lids, Meal Prep Containers, Airtight Bento Boxes with Leak Proof Locking for Microwave, Oven, Freezer and Dishwasher, BPA Free
Units sold10K
shell and turtle
1 ASIN in Top 10
13.3%
Units
6K
Revenue
$55.3K
Avg. price
$7.99
B0C1YZCZYG
$7.99·★4.4·6.7K revsBento Box Adult Lunch Box, Containers for Adults Men Women with 4 Compartments, Lunchable Food Container with Utensils, Sauce Jar, Muffin Liners, 40 Oz/5 Cup, Microwave & Dishwasher Safe, Brown
Units sold6K
Trending Bento Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DXDQSB16 booked 3K units at $6.99, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DXDQSB16
EASYFUN Bento Box Adult, Lunch Box, 4-Compartment Lunch Containers, Drop-Proof, Dishwasher Safe & Made with BPA-Free Materials(Khaki)
Price
$6.99
Rating
4.3
Reviews
1.7K
Latest month sales
B08CVVDSCY
Bentgo Chill Kids 4-Compartment Bento Box Leakproof Lunch Box | Built-In Ice Pack, 3.3 Cup Capacity, BPA-Free, Microwave & Dishwasher Safe Tray, Ideal for Ages 3–7 (Red/Royal)
Price
$22.99
Rating
4.6
Reviews
19.1K
Latest month sales
B0C26WPYNN
QQKO Bento Lunch Box for Kids Girls Boys, Toddler Kids Lunch Boxes for School, Lunch Containers for Adults with 4 Compartments, Sauce Container, Utensils, Food Picks and Muffin Cups, Purple
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
6.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this bento report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card