Bentgo Lunch Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bentgo Lunch Bag sales on Amazon US totaled 69,200 units in July 2026 (▼ 0.9% vs. the prior month), generating an estimated $1,411,680 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.1% of unit volume and 43.5% of revenue, while a typical listing is priced at $21.47. The keyword itself pulled 75,075 Amazon queries over the same period (▲ 85.7% MoM).
Zooming out to the 12-month window ending July 2026, the bentgo lunch bag Top 50 moved 635,200 units and $12,915,553 in cumulative sales — an average of 52,933 units and $1,076,296 per month. Monthly throughput topped out at 183,000 units in August 2025 and dipped to 22,450 in May 2026, leaving the latest reading 62.2% lower than August 2025.
Bentgo Lunch Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69.2K
▼ 0.9% MoM
Monthly Revenue 2026/07
$1.4M
▲ 1.6% MoM
Top 10 Market Share 2026/07
49.1%
Bentgo Lunch Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bentgo lunch bag listing on Amazon US in July 2026 is ASIN B00CHOLNZS (Brand: Fit & Fresh), which sold 10,000 units at $10.99 apiece — equal to 14.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 34,000 units and $614,700 in July 2026 — 49.1% of unit volume and 43.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bentgo Lunch Bag' on Amazon
July 2026
Is 49.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00CHOLNZS
Cool Coolers by Fit + Fresh, 4 Pack Slim Ice Packs, Space Saving Reusable Ice Packs for Lunch Boxes or Coolers
10K
▼ 50.0%vs. prior month
$79.8K
latest month
12-month trend
B0BTYLDSTX
CaCTOUR Lunch Box Kids,Premium Insulated Lunchbox for Girls Boys,Soft Mini Cooler Bag Back to School Thermal Reusable Lunch Bag for Work School Picnic (Blue)
4K
▲ 33.3%vs. prior month
$41.5K
latest month
12-month trend
B017SGIMV2
Omie OmieBox Kids Insulated Leakproof Bento Lunch Box with Food Jar (Blue Sky)
3K
▼ 40.0%vs. prior month
$149.8K
latest month
12-month trend
B07CM84FHL
JanSport Big Break Insulated Lunch Bag - Small Soft-Sided Cooler Ideal for Class, Work, or Meal Prep, Black
3K
▲ 500.0%vs. prior month
$60.8K
latest month
12-month trend
B0D8T25CJR
mibasies Kids Lunch Box for Girls, Insulated and Reusable Lunch Bag for School Preschool Kindergarten, Flower Pink
3K
▲ 50.0%vs. prior month
$39K
latest month
12-month trend
B00PKNO7LK
Bentgo Kids Bento-Style 5-Compartment Leak-Proof Lunch Box | Ideal Portion Sizes for Ages 3-7, Durable, Drop-Proof, Dishwasher Safe, PFAS & BPA-Free Materials (Blue)
3K
▼ 50.0%vs. prior month
$85.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bentgo Lunch Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fit & Fresh is the best-performing bentgo lunch bag brand in July 2026, moving 10,000 units across 1 ASIN for 29.4% of Top 10 volume. Bentgo follows with 7,000 units (20.6%), ahead of CaCTOUR on 4,000 units (11.8%).
With 8 brands splitting the Top 10 and 61.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.99 to $23.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fit & Fresh
1 ASIN in Top 10
29.4%
Units
10K
Revenue
$79.8K
Avg. price
$10.99
B00CHOLNZS
$10.99·★4.7·49.6K revsCool Coolers by Fit + Fresh, 4 Pack Slim Ice Packs, Space Saving Reusable Ice Packs for Lunch Boxes or Coolers
Units sold10K
Bentgo
3 ASINs in Top 10
20.6%
Units
7K
Revenue
$165.7K
Avg. price
$23.66
B00PKNO7LK
$29.99·★4.6·62.4K revsBentgo Kids Bento-Style 5-Compartment Leak-Proof Lunch Box | Ideal Portion Sizes for Ages 3-7, Durable, Drop-Proof, Dishwasher Safe, PFAS & BPA-Free Materials (Blue)
Units sold3KB08FNVQVYP
$10.99·★4.8·18.8K revsBentgo Buddies Reusable Ice Packs for Kids | Slim Design for Lunch Boxes, Lunch Bags, and Coolers, Quick Freeze, PFAS- and BPA-Free, Multicolored 4-Pack (Unicorn)
Units sold2KB0C15LVRG7
$29.99·★4.6·62.4K revsBentgo Kids Bento-Style 5-Compartment Leak-Proof Lunch Box - Just-Right Portions Ages 3-7, Durable, Drop-Proof, Dishwasher Safe, PFAS & BPA-Free & Made with Food-Safe Materials (Petal Pink Glitter)
Units sold2K
CaCTOUR
1 ASIN in Top 10
11.8%
Units
4K
Revenue
$41.5K
Avg. price
$11.99
B0BTYLDSTX
$11.99·★4.5·1.5K revsCaCTOUR Lunch Box Kids,Premium Insulated Lunchbox for Girls Boys,Soft Mini Cooler Bag Back to School Thermal Reusable Lunch Bag for Work School Picnic (Blue)
Units sold4K
Trending Bentgo Lunch Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07CM84FHL booked 3K units at $21.99, with ▲ 500.0% MoM change. On the growth side, B0711TMHZX leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0BZZ4TGYG close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07CM84FHL
JanSport Big Break Insulated Lunch Bag - Small Soft-Sided Cooler Ideal for Class, Work, or Meal Prep, Black
Price
$21.99
Rating
4.6
Reviews
1.7K
Latest month sales
B0711TMHZX
JanSport JanSport Lunch Break Insulated Cooler Bag - Leakproof Picnic Tote, Black
Price
$24.99
Rating
4.7
Reviews
1.3K
Latest month sales
B0BZZ4TGYG
GYEUKHAM Insulated Lunch Box for School, Thermal Reusable Durable Freezable Lunch Bags for Kids Boys Girls Men Women - Small Soft Cooler Portable Lunch Tote Kit for Work Picnic Travel,Pink
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
839
Latest month sales
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