Benefit Eyebrow Pencil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

e.l.f. is the best-performing benefit eyebrow pencil brand in July 2026, moving 36,000 units across 3 ASINs for 34.6% of Top 10 volume. L'Oreal Paris follows with 20,000 units (19.2%), ahead of wet n wild on 13,000 units (12.5%).

With 7 brands splitting the Top 10 and 66.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.93 to $11.97, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CPFY8K8W booked 6K units at $4.00, with ▼ 14.3% MoM change. On the growth side, B072M2R5SM leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0GS6SP53K close behind at ▲ 66.7% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.