Bedsure Blanket Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Bedsure Blanket sales on Amazon US totaled 104,700 units in July 2026 (▼ 17.1% vs. the prior month), generating an estimated $2,895,175 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 49.3% of revenue, while a typical listing is priced at $31.01. The keyword itself pulled 27,862 Amazon queries over the same period (▲ 23.4% MoM).

Zooming out to the 12-month window ending July 2026, the bedsure blanket Top 50 moved 1,454,050 units and $40,377,476 in cumulative sales — an average of 121,171 units and $3,364,790 per month. Monthly throughput topped out at 245,050 units in November 2025 and dipped to 58,050 in May 2026, leaving the latest reading 11.9% lower than August 2025.

1.5MTotal units sold · Last 12 months
$40.4MTotal revenue · Last 12 months
27.9K▲ 23.4% MoM
Monthly search volume
$31.01Avg. price · July 2026

Bedsure Blanket Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales118.9K
Revenue$3.2M

2025/09

Sales102K
Revenue$2.8M

2025/10

Sales145.4K
Revenue$4M

2025/11

Sales245.1K
Revenue$6.4M

2025/12

Sales169.9K
Revenue$4.8M

2026/01

Sales109.9K
Revenue$3.3M

2026/02

Sales97.3K
Revenue$2.8M

2026/03

Sales87.2K
Revenue$2.5M

2026/04

Sales89.3K
Revenue$2.5M

2026/05

Sales58K
Revenue$1.6M

2026/06

Sales126.3K
Revenue$3.6M
104.7K

2026/07

Sales104.7K
Revenue$2.9M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

104.7K

▼ 17.1% MoM

Monthly Revenue 2026/07

$2.9M

▼ 19.5% MoM

Top 10 Market Share 2026/07

56.4%

See the Top 10 ASINs driving 56.4% of sales

Bedsure Blanket Market Share & Sales Concentration on Amazon US — July 2026

The most-sold bedsure blanket listing on Amazon US in July 2026 is ASIN B07YKLSMFM (Brand: Bedsure), which sold 10,000 units at $29.75 apiece — equal to 9.6% of every unit tracked in this report.

The Top 10 ASINs account for 59,000 units and $1,428,110 in July 2026 — 56.4% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Bedsure Blanket' on Amazon

July 2026
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56.4% Volume Share 59K units sold
49.3% Revenue Share $1.4M estimated
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Top 5 Volume Share breakdown

B07YKLSMFM 9.6%
B0BPLB81LX 9.6%
B07YKLXB3Y 6.7%
B0157T2ENY 5.7%
B0CSFJR66V 5.7%
Others 62.8%
#1
Bedsure Comforter Duvet Insert - Quilted Comforters Queen Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, Queen 88 x 88 Inches

B07YKLSMFM

Bedsure Comforter Duvet Insert - Quilted Comforters Queen Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, Queen 88 x 88 Inches

$29.75·★ 4.7·77.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$316.6K

latest month

Monthly Trend

12-month trend

#2
Bedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls, Cozy Fleece Blanket for Sofa Bed, Living Room Home Bedroom Decor Dorm Essentials, Off White, 50x60 Inches

B0BPLB81LX

Bedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls, Cozy Fleece Blanket for Sofa Bed, Living Room Home Bedroom Decor Dorm Essentials, Off White, 50x60 Inches

$13.49·★ 4.6·26.4K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$134.9K

latest month

Monthly Trend

12-month trend

#3
Bedsure Comforter Duvet Insert - Quilted Comforters King Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, King 90 x 102 Inches

B07YKLXB3Y

Bedsure Comforter Duvet Insert - Quilted Comforters King Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, King 90 x 102 Inches

$39.49·★ 4.7·77.3K reviews
Monthly Sales

7K

▼ 22.2%

vs. prior month

Revenue

$315.4K

latest month

Monthly Trend

12-month trend

#4
Bedsure GentleSoft Fleece Bed Blankets Queen Size Grey - Soft Warm Outdoor Picnic Fall Blanket for Camping Travel Lightweight Cozy Anti-Static, Room Home Decor Gifts for Husband and Men, 90x90 inches

B0157T2ENY

Bedsure GentleSoft Fleece Bed Blankets Queen Size Grey - Soft Warm Outdoor Picnic Fall Blanket for Camping Travel Lightweight Cozy Anti-Static, Room Home Decor Gifts for Husband and Men, 90x90 inches

$19.99·★ 4.6·179.2K reviews
Monthly Sales

6K

▼ 25.0%

vs. prior month

Revenue

$119.9K

latest month

Monthly Trend

12-month trend

#5
BEDELITE Ribbed Fleece Throw Blanket for Couch, Cream, 50"x60" | Ultra-Soft Plush Fleece, Cozy, Warm Yet Lightweight, Ribbed Texture, Home Decor, Machine Washable, Giftable, All-Season Use

B0CSFJR66V

BEDELITE Ribbed Fleece Throw Blanket for Couch, Cream, 50"x60" | Ultra-Soft Plush Fleece, Cozy, Warm Yet Lightweight, Ribbed Texture, Home Decor, Machine Washable, Giftable, All-Season Use

$12.53·★ 4.5·4.6K reviews
Monthly Sales

6K

▲ 20.0%

vs. prior month

Revenue

$78K

latest month

Monthly Trend

12-month trend

#6
Utopia Bedding Ultra Soft Fleece Bed Blanket Queen Size Grey (90x90 Inches) | Microfiber Plush Warm Lightweight Breathable Cozy Blanket Anti-Static, All Season Use, Gift for Women and Men

B073H8STZ7

Utopia Bedding Ultra Soft Fleece Bed Blanket Queen Size Grey (90x90 Inches) | Microfiber Plush Warm Lightweight Breathable Cozy Blanket Anti-Static, All Season Use, Gift for Women and Men

$17.94·★ 4.5·92.8K reviews
Monthly Sales

5K

▲ 25.0%

vs. prior month

Revenue

$89.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Bedsure Blanket Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Bedsure is the best-performing bedsure blanket brand in July 2026, moving 45,000 units across 7 ASINs for 76.3% of Top 10 volume. BEDELITE follows with 6,000 units (10.2%), ahead of Utopia Bedding on 5,000 units (8.5%).

With 4 brands splitting the Top 10 and 94.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.53 to $24.81, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

76.3%
10.2%
8.5%
Bedsure
BEDELITE
Utopia Bedding
Other brands
1

Bedsure

7 ASINs in Top 10

76.3%

Units

45K

Revenue

$1.2M

Avg. price

$24.81

  • Bedsure Comforter Duvet Insert - Quilted Comforters Queen Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, Queen 88 x 88 Inches

    B07YKLSMFM

    $29.75·★4.7·77.3K revs

    Bedsure Comforter Duvet Insert - Quilted Comforters Queen Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, Queen 88 x 88 Inches

    Units sold10K
  • Bedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls, Cozy Fleece Blanket for Sofa Bed, Living Room Home Bedroom Decor Dorm Essentials, Off White, 50x60 Inches

    B0BPLB81LX

    $13.49·★4.6·26.4K revs

    Bedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls, Cozy Fleece Blanket for Sofa Bed, Living Room Home Bedroom Decor Dorm Essentials, Off White, 50x60 Inches

    Units sold10K
  • Bedsure Comforter Duvet Insert - Quilted Comforters King Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, King 90 x 102 Inches

    B07YKLXB3Y

    $39.49·★4.7·77.3K revs

    Bedsure Comforter Duvet Insert - Quilted Comforters King Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, King 90 x 102 Inches

    Units sold7K
  • Bedsure GentleSoft Fleece Bed Blankets Queen Size Grey - Soft Warm Outdoor Picnic Fall Blanket for Camping Travel Lightweight Cozy Anti-Static, Room Home Decor Gifts for Husband and Men, 90x90 inches

    B0157T2ENY

    $19.99·★4.6·179.2K revs

    Bedsure GentleSoft Fleece Bed Blankets Queen Size Grey - Soft Warm Outdoor Picnic Fall Blanket for Camping Travel Lightweight Cozy Anti-Static, Room Home Decor Gifts for Husband and Men, 90x90 inches

    Units sold6K
  • Bedsure Prewashed Duvet Cover Queen, Cotton-Like Soft Bedding Set, White | Ultra Soft, Relaxed Texture, Breathable Comfort, Hidden Zipper, 8 Corner Ties, Easy Care, OEKO-TEX Certified, Year-Round Use

    B07PCQKTCN

    $19.99·★4.5·38.4K revs

    Bedsure Prewashed Duvet Cover Queen, Cotton-Like Soft Bedding Set, White | Ultra Soft, Relaxed Texture, Breathable Comfort, Hidden Zipper, 8 Corner Ties, Easy Care, OEKO-TEX Certified, Year-Round Use

    Units sold5K
  • Bedsure 3D Cloud Bubble Blanket, Soft Cozy Throw, Off White, 50"×60" | Fleece, Couch/Sofa/Bed, Soft,Cute, Lightweight,Gifts for Women, Room Decor

    B0F6V1VWMP

    $16.99·★4.3·1.2K revs

    Bedsure 3D Cloud Bubble Blanket, Soft Cozy Throw, Off White, 50"×60" | Fleece, Couch/Sofa/Bed, Soft,Cute, Lightweight,Gifts for Women, Room Decor

    Units sold4K
  • Bedsure King Comforter Set Prewashed Soft Bedding Set 3Pcs Beige 104"x90" | GentleSoft, Built to last, all season, bedding, warm yet lightweight, gift choice, OEKO-TEX, machine-washable

    B0CGLPC42G

    $33.99·★4.2·10.5K revs

    Bedsure King Comforter Set Prewashed Soft Bedding Set 3Pcs Beige 104"x90" | GentleSoft, Built to last, all season, bedding, warm yet lightweight, gift choice, OEKO-TEX, machine-washable

    Units sold3K
2

BEDELITE

1 ASIN in Top 10

10.2%

Units

6K

Revenue

$78K

Avg. price

$12.53

  • BEDELITE Ribbed Fleece Throw Blanket for Couch, Cream, 50"x60" | Ultra-Soft Plush Fleece, Cozy, Warm Yet Lightweight, Ribbed Texture, Home Decor, Machine Washable, Giftable, All-Season Use

    B0CSFJR66V

    $12.53·★4.5·4.6K revs

    BEDELITE Ribbed Fleece Throw Blanket for Couch, Cream, 50"x60" | Ultra-Soft Plush Fleece, Cozy, Warm Yet Lightweight, Ribbed Texture, Home Decor, Machine Washable, Giftable, All-Season Use

    Units sold6K
3

Utopia Bedding

1 ASIN in Top 10

8.5%

Units

5K

Revenue

$89.9K

Avg. price

$17.94

  • Utopia Bedding Ultra Soft Fleece Bed Blanket Queen Size Grey (90x90 Inches) | Microfiber Plush Warm Lightweight Breathable Cozy Blanket Anti-Static, All Season Use, Gift for Women and Men

    B073H8STZ7

    $17.94·★4.5·92.8K revs

    Utopia Bedding Ultra Soft Fleece Bed Blanket Queen Size Grey (90x90 Inches) | Microfiber Plush Warm Lightweight Breathable Cozy Blanket Anti-Static, All Season Use, Gift for Women and Men

    Units sold5K

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