Bed Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bed Set sales on Amazon US totaled 304,900 units in July 2026 (▼ 16.4% vs. the prior month), generating an estimated $10,339,661 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 59.1% of revenue, while a typical listing is priced at $37.54. The keyword itself pulled 28,037 Amazon queries over the same period (▼ 16.6% MoM).
Zooming out to the 12-month window ending July 2026, the bed set Top 50 moved 3,463,450 units and $123,482,205 in cumulative sales — an average of 288,621 units and $10,290,184 per month. Monthly throughput topped out at 398,400 units in November 2025 and dipped to 167,100 in May 2026, leaving the latest reading 6.6% lower than August 2025.
Bed Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
304.9K
▼ 16.4% MoM
Monthly Revenue 2026/07
$10.3M
▼ 22.5% MoM
Top 10 Market Share 2026/07
61.7%
Bed Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bed set listing on Amazon US in July 2026 is ASIN B01LYNW421 (Brand: Beckham Hotel Collection), which sold 60,000 units at $41.97 apiece — equal to 19.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 188,000 units and $6,114,500 in July 2026 — 61.7% of unit volume and 59.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bed Set' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01LYNW421
Beckham Hotel Collection Bed Pillows Standard/Queen Size Set of 2 - Original Down Alternative Pillow for Sleeping - Bedding for Back, Stomach or Side Sleepers
60K
▼ 40.0%vs. prior month
$3.1M
latest month
12-month trend
B08DTH86Q2
Utopia Bedding Gusset Bed Pillow, Hotel Pillows Queen Size Set of 2, White | Cotton Blended Down alternative pillows for sleeping, soft fluffy cooling comfort for Back, side & stomach sleepers, 2 pack
40K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B097CZCDQG
EIUE Hotel Collection Bed Pillows for Sleeping 2 Pack Queen Size，Pillows for Side and Back Sleepers,Super Soft Down Alternative Microfiber Filled Pillows,20 x 30 Inches
20K
▲ 0.0%vs. prior month
$373.6K
latest month
12-month trend
B00NX0WXQI
Queen Sheets Set, 4 Pieces 16" Deep Pocket Hotel Luxury Bed Sheets, Grey | Extra Soft Bedsheet Set, Comfy & Breathable Cooling Sheets, Wrinkle & Fade Resistant, Fitted Sheet, Flat Sheet, 2 Pillowcases
10K
▲ 0.0%vs. prior month
$146.3K
latest month
12-month trend
B00Q7OAPM6
Amazon Basics Lightweight Super Soft, Wrinkle-Free, Breathable Luxury Microfiber 4 Piece Bed Sheet Set with 14-Inch Deep Pockets, Full, Dark Gray, Solid
10K
▲ 0.0%vs. prior month
$143.9K
latest month
12-month trend
B01M16WBW1
Queen Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - White | Hotel Luxury Bed Sheets for Women & Men, Deep Pockets, Easy-Fit, Extra Soft and Wrinkle Free Sheets, Oeko-Tex Bed Sheet Set
10K
▼ 50.0%vs. prior month
$231.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bed Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Beckham Hotel Collection is the best-performing bed set brand in July 2026, moving 60,000 units across 1 ASIN for 31.9% of Top 10 volume. Utopia Bedding follows with 60,000 units (31.9%), ahead of EIUE on 20,000 units (10.6%).
With 7 brands splitting the Top 10 and 74.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $41.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Beckham Hotel Collection
1 ASIN in Top 10
31.9%
Units
60K
Revenue
$3.1M
Avg. price
$41.97
B01LYNW421
$41.97·★4.3·263.5K revsBeckham Hotel Collection Bed Pillows Standard/Queen Size Set of 2 - Original Down Alternative Pillow for Sleeping - Bedding for Back, Stomach or Side Sleepers
Units sold60K
Utopia Bedding
3 ASINs in Top 10
31.9%
Units
60K
Revenue
$1.4M
Avg. price
$21.19
B08DTH86Q2
$24.77·★4.5·79.1K revsUtopia Bedding Gusset Bed Pillow, Hotel Pillows Queen Size Set of 2, White | Cotton Blended Down alternative pillows for sleeping, soft fluffy cooling comfort for Back, side & stomach sleepers, 2 pack
Units sold40KB00NX0WXQI
$13.31·★4.6·113.2K revsQueen Sheets Set, 4 Pieces 16" Deep Pocket Hotel Luxury Bed Sheets, Grey | Extra Soft Bedsheet Set, Comfy & Breathable Cooling Sheets, Wrinkle & Fade Resistant, Fitted Sheet, Flat Sheet, 2 Pillowcases
Units sold10KB071DFDF9N
$25.49·★4.5·43.8K revsUtopia Bedding Hotel Bed Pillows for Sleeping, Pillows Queen Size Set of 2 | Down alternative pillows, cooling hotel quality, luxury comfort for back, side & stomach sleepers, Premium Stripes, White
Units sold10K
EIUE
1 ASIN in Top 10
10.6%
Units
20K
Revenue
$373.6K
Avg. price
$19.99
B097CZCDQG
$19.99·★4.4·36.3K revsEIUE Hotel Collection Bed Pillows for Sleeping 2 Pack Queen Size，Pillows for Side and Back Sleepers,Super Soft Down Alternative Microfiber Filled Pillows,20 x 30 Inches
Units sold20K
Trending Bed Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CN35M4F4 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0BLVH5YX3 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN35M4F4
JOLLYVOGUE Queen Comforter Set, Ultra-Soft Bed in a Bag Queen Size 7 Pieces, Oeko-TEX Certified Bedding Set with Down Alternative Comforter, Sheets, Pillowcases & Shams, Black
Price
$28.99
Rating
4.5
Reviews
5.8K
Latest month sales
B0BLVH5YX3
HEVUMYI 7-Piece Queen Comforter Set, Dark Gray Bed in a Bag | Reversible, All-Season, Soft, 7 Piece Set, All-Season Reversible Bed in a Bag, Flat Sheet, Fitted Sheet, Pillowcases
Price
$29.99
Rating
4.6
Reviews
11.7K
Latest month sales
B07F97MPYT
Extra Deep Queen Sheet Set - 6 Piece Breathable and Cooling Sheets - Grey | Hotel Luxury Bed Sheets Set, Easy & Secure Fit, Ultra-Soft, Wrinkle & Fade Free, Comfy Sheets Set with Extra Deep Pockets
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.4
Reviews
103.9K
Latest month sales
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