Beach Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Beach Mat sales on Amazon US totaled 128,250 units in July 2026 (▼ 10.6% vs. the prior month), generating an estimated $2,935,165 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.5% of unit volume and 61.5% of revenue, while a typical listing is priced at $21.95. The keyword itself pulled 31,292 Amazon queries over the same period (▼ 26.2% MoM).
Zooming out to the 12-month window ending July 2026, the beach mat Top 50 moved 643,900 units and $15,405,798 in cumulative sales — an average of 53,658 units and $1,283,817 per month. Monthly throughput topped out at 143,400 units in June 2026 and dipped to 12,650 in January 2026, leaving the latest reading 116.3% higher than August 2025.
Beach Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
128.3K
▼ 10.6% MoM
Monthly Revenue 2026/07
$2.9M
▼ 13.4% MoM
Top 10 Market Share 2026/07
58.5%
Beach Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold beach mat listing on Amazon US in July 2026 is ASIN B08X6VQBGJ (Brand: WEKAPO), which sold 10,000 units at $24.98 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 75,000 units and $1,803,670 in July 2026 — 58.5% of unit volume and 61.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Beach Mat' on Amazon
July 2026
Is 58.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08X6VQBGJ
WEKAPO Beach Blanket Sandproof Waterproof, Extra Large Beach Mat, Oversized & Compact Sand Free, Quick Drying Beach Essentials for Vacation, Cruise, Picnic & Camping with Stakes
10K
▲ 0.0%vs. prior month
$218.8K
latest month
12-month trend
B00AA4H9BE
Utopia Towels Cabana Beach Towels, 4 Pack, 30x60 in, Cotton, Striped | Oversized Lightweight Ring Spun Cotton Beach Towels for Pool & Swim Days - Soft, Quick-Drying, Modern Striped Design
10K
▲ 0.0%vs. prior month
$341.9K
latest month
12-month trend
B073NYKNL4
WEKAPO Beach Blanket Sandproof Waterproof, Extra Large Beach Mat, Oversized & Compact Sand Free, Quick Drying Beach Essentials for Vacation, Cruise, Picnic & Camping with Stakes
10K
▲ 11.1%vs. prior month
$311.3K
latest month
12-month trend
B092V5ZT9B
BYDOLL Beach Blanket Waterproof Sandproof Large Sand Free,78''X81''/10'X9' Oversized Sandless Lightweight Blanket Picnic Mat for Beach Travel Camping Hiking with Stakes
9K
▲ 12.5%vs. prior month
$144.7K
latest month
12-month trend
B085XBQFVM
WIWIGO Beach Blanket Mat Waterproof Sandproof for 2-8 Adults Quick Drying
8K
▲ 0.0%vs. prior month
$162.5K
latest month
12-month trend
B0BKZJPRR7
Antfuny Antfuny Turkish Beach Towels Vacation Quick Dry Sand Free Oversized Bath Pool Swim Towel Extra Large XL Blanket Adult Travel Cruise Accessories
7K
▼ 22.2%vs. prior month
$65.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Beach Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WEKAPO is the best-performing beach mat brand in July 2026, moving 20,000 units across 2 ASINs for 26.7% of Top 10 volume. Genovega follows with 11,000 units (14.7%), ahead of Utopia Towels on 10,000 units (13.3%).
Volume is spread across 8 brands, with the top three holding 54.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $26.99 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WEKAPO
2 ASINs in Top 10
26.7%
Units
20K
Revenue
$530.1K
Avg. price
$29.48
B08X6VQBGJ
$24.98·★4.6·15.1K revsWEKAPO Beach Blanket Sandproof Waterproof, Extra Large Beach Mat, Oversized & Compact Sand Free, Quick Drying Beach Essentials for Vacation, Cruise, Picnic & Camping with Stakes
Units sold10KB073NYKNL4
$33.98·★4.6·15.1K revsWEKAPO Beach Blanket Sandproof Waterproof, Extra Large Beach Mat, Oversized & Compact Sand Free, Quick Drying Beach Essentials for Vacation, Cruise, Picnic & Camping with Stakes
Units sold10K
Genovega
2 ASINs in Top 10
14.7%
Units
11K
Revenue
$290.4K
Avg. price
$26.99
B0F5QFW6K6
$26.99·★4.5·720 revsGenovega Waterproof Sandproof Beach Blanket Picnic Outdoor Mat Rug Extra Large Foldable Sand Free Big Giant XL Towel Car Essential Roadtrip Gadget Rv Accessories Gear Must Have Hiking Item Necessities
Units sold6KB0FC2HQHQ4
$26.99·★4.5·727 revsGenovega Waterproof Picnic Blanket Beach Outdoor Camping Mat Rug Extra Large Foldable Cute Big Travel Essential Accessories Gift Park Patio Lawn Garden Grass Play Music Festival Concert Must Have
Units sold5K
Utopia Towels
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$341.9K
Avg. price
$29.99
B00AA4H9BE
$29.99·★4.2·16.3K revsUtopia Towels Cabana Beach Towels, 4 Pack, 30x60 in, Cotton, Striped | Oversized Lightweight Ring Spun Cotton Beach Towels for Pool & Swim Days - Soft, Quick-Drying, Modern Striped Design
Units sold10K
Trending Beach Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F5QFW6K6 booked 6K units at $26.99, with ▲ 50.0% MoM change. On the growth side, B0GXTYT4DN leads positive momentum with ▲ 500.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F5QFW6K6
Genovega Waterproof Sandproof Beach Blanket Picnic Outdoor Mat Rug Extra Large Foldable Sand Free Big Giant XL Towel Car Essential Roadtrip Gadget Rv Accessories Gear Must Have Hiking Item Necessities
Price
$26.99
Rating
4.5
Reviews
720
Latest month sales
B0FC2HQHQ4
Genovega Waterproof Picnic Blanket Beach Outdoor Camping Mat Rug Extra Large Foldable Cute Big Travel Essential Accessories Gift Park Patio Lawn Garden Grass Play Music Festival Concert Must Have
Price
$26.99
Rating
4.5
Reviews
727
Latest month sales
B0GXTYT4DN
Lamicall Oversized & Lightweight Beach Blanket Sandproof Waterproof | Sand Free Quick-Dry Beach Mat, Ripstop Nylon Fabric, Compact Attached Pouch, 5 Metal Stakes & 4 Sand Pockets, Outdoor Picnic
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.4
Reviews
77
Latest month sales
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