Bathtub Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bathtub Mat sales on Amazon US totaled 208,600 units in July 2026 (▼ 7.4% vs. the prior month), generating an estimated $2,923,574 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.3% of unit volume and 44.4% of revenue, while a typical listing is priced at $16.46. The keyword itself pulled 32,119 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the bathtub mat Top 50 moved 2,344,100 units and $31,680,600 in cumulative sales — an average of 195,342 units and $2,640,050 per month. Monthly throughput topped out at 235,800 units in August 2025 and dipped to 101,800 in May 2026, leaving the latest reading 11.5% lower than August 2025.
Bathtub Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
208.6K
▼ 7.4% MoM
Monthly Revenue 2026/07
$2.9M
▼ 5.9% MoM
Top 10 Market Share 2026/07
52.3%
Bathtub Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bathtub mat listing on Amazon US in July 2026 is ASIN B0CFGYFCYL (Brand: OLANLY), which sold 30,000 units at $9.38 apiece — equal to 14.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 109,000 units and $1,298,360 in July 2026 — 52.3% of unit volume and 44.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bathtub Mat' on Amazon
July 2026
Is 52.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CFGYFCYL
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
30K
▼ 25.0%vs. prior month
$282K
latest month
12-month trend
B01F5K9YNS
GORILLA GRIP Bath Tub Shower Mat, Bathtub Floor Liner, 35x16 Clear | Patented Large Mats, Machine Washable, Suction Cups and Drain Holes to Keep Tubs Clean, Soft on Feet, Bathroom Essentials
10K
▲ 0.0%vs. prior month
$254.1K
latest month
12-month trend
B07BSB37SB
YINENN Bath and Shower Safety Mats 40x16 inch, Non Slip with Suction Cups for Bathroom Stall and Tub Floor, Extra Large and Machine Washable, Drain Holes Keep Bathtub Clean, Clear
10K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
B07FPQZG6V
GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
10K
▼ 50.0%vs. prior month
$109.8K
latest month
12-month trend
B0CFJVMD5R
TEESHLY Bath Tub and Shower Mats, Non Slip 40 x 16 Inch Extra Large Bathtub Mat, Machine Washable Bathmat with Drain Holes, Suction Cups for Bathroom Floor, Gray
10K
▲ 0.0%vs. prior month
$109.6K
latest month
12-month trend
B0CGDLK8JY
Bath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch)
10K
▲ 0.0%vs. prior month
$96K
latest month
12-month trend
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Best Bathtub Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLANLY is the best-performing bathtub mat brand in July 2026, moving 30,000 units across 1 ASIN for 27.5% of Top 10 volume. GORILLA GRIP follows with 20,000 units (18.3%), ahead of YINENN on 10,000 units (9.2%).
Volume is spread across 9 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.97 to $15.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLANLY
1 ASIN in Top 10
27.5%
Units
30K
Revenue
$282K
Avg. price
$9.38
B0CFGYFCYL
$9.38·★4.4·52.6K revsOLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Units sold30K
GORILLA GRIP
2 ASINs in Top 10
18.3%
Units
20K
Revenue
$363.9K
Avg. price
$15.69
B01F5K9YNS
$21.98·★4.5·112.7K revsGORILLA GRIP Bath Tub Shower Mat, Bathtub Floor Liner, 35x16 Clear | Patented Large Mats, Machine Washable, Suction Cups and Drain Holes to Keep Tubs Clean, Soft on Feet, Bathroom Essentials
Units sold10KB07FPQZG6V
$9.39·★4.3·85.4K revsGORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
Units sold10K
YINENN
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$89.7K
Avg. price
$8.97
B07BSB37SB
$8.97·★4.4·53.6K revsYINENN Bath and Shower Safety Mats 40x16 inch, Non Slip with Suction Cups for Bathroom Stall and Tub Floor, Extra Large and Machine Washable, Drain Holes Keep Bathtub Clean, Clear
Units sold10K
Trending Bathtub Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C5N9LST8 booked 6K units at $9.99, with ▲ 200.0% MoM change. On the growth side, B0C7HGMPNC leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B01NAD6RTZ close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C5N9LST8
Bathtub and Shower Mats, 40x16 Inch Extra Large Non Slip Soft Bath Tub Mat with Suction Cups and Drain Holes for Bathroom Floor and Keep Tubs Clean, Machine Washable, Black
Price
$9.99
Rating
4.5
Reviews
2.7K
Latest month sales
B0C7HGMPNC
homerella Bathtub Mat Non Slip 35x16 Shower Mat Non Slip Anti Mold BPA Free | Mildew Resistant, Machine Washable, Extra Long Tub Mat, Shower Mats for Inside Shower, Bath Mat for Tub Non Slip EU Certified
Price
$24.99
Rating
4.5
Reviews
12.8K
Latest month sales
B01NAD6RTZ
GORILLA GRIP Bath Tub Shower Mat, Bathtub Floor Liner, 35x16 Clear Gray | Patented Large Mats, Machine Washable, Suction Cups and Drain Holes to Keep Tubs Clean, Soft on Feet, Bathroom Essentials
Unlock to view ASIN details and product titles
Price
$28.99
Rating
4.5
Reviews
112.7K
Latest month sales
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