Bathrobe Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bathrobe sales on Amazon US totaled 20,350 units in July 2026 (▲ 5.2% vs. the prior month), generating an estimated $504,085 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.6% of unit volume and 42.2% of revenue, while a typical listing is priced at $26.37. The keyword itself pulled 41,667 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the bathrobe Top 50 moved 277,450 units and $7,273,094 in cumulative sales — an average of 23,121 units and $606,091 per month. Monthly throughput topped out at 67,600 units in December 2025 and dipped to 9,750 in May 2026, leaving the latest reading 9.2% lower than August 2025.
Bathrobe Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.4K
▲ 5.2% MoM
Monthly Revenue 2026/07
$504.1K
▲ 4.7% MoM
Top 10 Market Share 2026/07
50.6%
Bathrobe Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bathrobe listing on Amazon US in July 2026 is ASIN B0D128T9BK (Brand: Yurhap), which sold 2,000 units at $24.99 apiece — equal to 9.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,300 units and $212,792 in July 2026 — 50.6% of unit volume and 42.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bathrobe' on Amazon
July 2026
Is 50.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D128T9BK
Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe
2K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B084PBWBJR
PAVILIA Premium Womens Plush Soft Robe, Fluffy Warm Fleece Sherpa Bathrobe | 260 GSM Shaggy Microfiber, Long Housecoat for Spa Shower Home College Dorm Lounging, Cozy Christmas Holiday Gift for Her
1K
▲ 0.0%vs. prior month
$28.9K
latest month
12-month trend
B072L78FT4
NY Threads Luxury Ultra Soft Mens Robe Plush Fleece Long Bathrobe
1K
▲ 0.0%vs. prior month
$19.9K
latest month
12-month trend
B075SGYNLT
NY Threads Luxury Ultra Soft Mens Robe with Hood Plush Fleece Long Bathrobe
1K
▲ 0.0%vs. prior month
$20.4K
latest month
12-month trend
B0DC99ZTY7
PrinStory Robes for Women 3/4 Sleeve Long Bath Robe XS-4XL
1K
▼ 50.0%vs. prior month
$16.6K
latest month
12-month trend
B0GZKZCP84
Soft Robe For Women，Warm Plush Bath Robes Female，Spa Towel After Shower Lightweight Long Bathrobe
1K
vs. prior month
$16K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bathrobe Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yurhap is the best-performing bathrobe brand in July 2026, moving 2,000 units across 1 ASIN for 19.4% of Top 10 volume. NY Threads follows with 2,000 units (19.4%), ahead of PJGGZ on 1,700 units (16.5%).
Volume is spread across 8 brands, with the top three holding 55.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $23.74 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yurhap
1 ASIN in Top 10
19.4%
Units
2K
Revenue
$40K
Avg. price
$24.99
B0D128T9BK
$24.99·★4.6·3.9K revsYurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe
Units sold2K
NY Threads
2 ASINs in Top 10
19.4%
Units
2K
Revenue
$40.4K
Avg. price
$24.49
B072L78FT4
$23.99·★4.7·51.8K revsNY Threads Luxury Ultra Soft Mens Robe Plush Fleece Long Bathrobe
Units sold1KB075SGYNLT
$24.99·★4.7·40.9K revsNY Threads Luxury Ultra Soft Mens Robe with Hood Plush Fleece Long Bathrobe
Units sold1K
PJGGZ
2 ASINs in Top 10
16.5%
Units
1.7K
Revenue
$34.5K
Avg. price
$23.74
B0DKNTJVQF
$22.49·★4.3·2.1K revsPJGGZ Hooded Bathrobes for Women, Soft Long Towel Robes for Women - Quick Dry yet Warm
Units sold900B0DRNXRLTL
$24.99·★4.2·929 revsPJGGZ Women's Shawl Collar Bathrobe, Soft Long Towel Robes for Women - Super Absorbent Quick Dry yet Warm
Units sold800
Trending Bathrobe Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GZKZCP84 booked 1K units at $19.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZKZCP84
Soft Robe For Women，Warm Plush Bath Robes Female，Spa Towel After Shower Lightweight Long Bathrobe
Price
$19.99
Rating
4.3
Reviews
281
Latest month sales
B07HJGV27D
Amazon Essentials Men's Lightweight Cotton Waffle Bath Robe, Mid-Length Loungewear (Available in Big & Tall)
Price
$25.80
Rating
4.5
Reviews
11.2K
Latest month sales
B0C2CVT592
KAHAF COLLECTION Cotton Terry Robes for Women and Men, Terry Shawl Collar Bathrobe, ONE SIZE - UNISEX Men & Women Spa Robe
Unlock to view ASIN details and product titles
Price
$19.99
Rating
3.8
Reviews
1.4K
Latest month sales
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