Bathmat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bathmat sales on Amazon US totaled 234,000 units in July 2026 (▼ 11.4% vs. the prior month), generating an estimated $3,277,800 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.1% of unit volume and 40.2% of revenue, while a typical listing is priced at $16.46. The keyword itself pulled 29,715 Amazon queries over the same period (▲ 15.8% MoM).
Zooming out to the 12-month window ending July 2026, the bathmat Top 50 moved 2,707,500 units and $36,467,360 in cumulative sales — an average of 225,625 units and $3,038,947 per month. Monthly throughput topped out at 270,400 units in November 2025 and dipped to 118,100 in May 2026, leaving the latest reading 12.6% lower than August 2025.
Bathmat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
234K
▼ 11.4% MoM
Monthly Revenue 2026/07
$3.3M
▼ 9.1% MoM
Top 10 Market Share 2026/07
49.1%
Bathmat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bathmat listing on Amazon US in July 2026 is ASIN B0CFGYFCYL (Brand: OLANLY), which sold 30,000 units at $9.38 apiece — equal to 12.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 115,000 units and $1,317,240 in July 2026 — 49.1% of unit volume and 40.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bathmat' on Amazon
July 2026
Is 49.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CFGYFCYL
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
30K
▼ 25.0%vs. prior month
$282K
latest month
12-month trend
B07FPQZG6V
GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
10K
▼ 50.0%vs. prior month
$109.8K
latest month
12-month trend
B01F5K9YNS
GORILLA GRIP Bath Tub Shower Mat, Bathtub Floor Liner, 35x16 Clear | Patented Large Mats, Machine Washable, Suction Cups and Drain Holes to Keep Tubs Clean, Soft on Feet, Bathroom Essentials
10K
▲ 0.0%vs. prior month
$254.1K
latest month
12-month trend
B07BSB37SB
YINENN Bath and Shower Safety Mats 40x16 inch, Non Slip with Suction Cups for Bathroom Stall and Tub Floor, Extra Large and Machine Washable, Drain Holes Keep Bathtub Clean, Clear
10K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
B0CFGWHLWG
OLANLY Black Bathroom Rug 30x20, Extra Soft Absorbent Chenille Bath Rugs | Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
10K
▲ 0.0%vs. prior month
$101.8K
latest month
12-month trend
B0CFJVMD5R
TEESHLY Bath Tub and Shower Mats, Non Slip 40 x 16 Inch Extra Large Bathtub Mat, Machine Washable Bathmat with Drain Holes, Suction Cups for Bathroom Floor, Gray
10K
▲ 0.0%vs. prior month
$109.6K
latest month
12-month trend
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Best Bathmat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLANLY is the best-performing bathmat brand in July 2026, moving 50,000 units across 3 ASINs for 43.5% of Top 10 volume. GORILLA GRIP follows with 20,000 units (17.4%), ahead of YINENN on 10,000 units (8.7%).
With 7 brands splitting the Top 10 and 69.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.97 to $15.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLANLY
3 ASINs in Top 10
43.5%
Units
50K
Revenue
$475.6K
Avg. price
$9.62
B0CFGYFCYL
$9.38·★4.4·52.6K revsOLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Units sold30KB0CFGWHLWG
$9.99·★4.4·52.6K revsOLANLY Black Bathroom Rug 30x20, Extra Soft Absorbent Chenille Bath Rugs | Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
Units sold10KB0CBP8CL71
$9.49·★4.4·73.6K revsOLANLY Bathroom Rugs Mat 30x20, Extra Soft Absorbent Microfiber Bath Rugs | Grey, Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
Units sold10K
GORILLA GRIP
2 ASINs in Top 10
17.4%
Units
20K
Revenue
$363.9K
Avg. price
$15.69
B07FPQZG6V
$9.39·★4.3·85.4K revsGORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
Units sold10KB01F5K9YNS
$21.98·★4.5·112.7K revsGORILLA GRIP Bath Tub Shower Mat, Bathtub Floor Liner, 35x16 Clear | Patented Large Mats, Machine Washable, Suction Cups and Drain Holes to Keep Tubs Clean, Soft on Feet, Bathroom Essentials
Units sold10K
YINENN
1 ASIN in Top 10
8.7%
Units
10K
Revenue
$89.7K
Avg. price
$8.97
B07BSB37SB
$8.97·★4.4·53.6K revsYINENN Bath and Shower Safety Mats 40x16 inch, Non Slip with Suction Cups for Bathroom Stall and Tub Floor, Extra Large and Machine Washable, Drain Holes Keep Bathtub Clean, Clear
Units sold10K
Trending Bathmat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C5N9LST8 leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0C7HGMPNC close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C5N9LST8
Bathtub and Shower Mats, 40x16 Inch Extra Large Non Slip Soft Bath Tub Mat with Suction Cups and Drain Holes for Bathroom Floor and Keep Tubs Clean, Machine Washable, Black
Price
$9.99
Rating
4.5
Reviews
2.7K
Latest month sales
B0C7HGMPNC
homerella Bathtub Mat Non Slip 35x16 Shower Mat Non Slip Anti Mold BPA Free | Mildew Resistant, Machine Washable, Extra Long Tub Mat, Shower Mats for Inside Shower, Bath Mat for Tub Non Slip EU Certified
Price
$24.99
Rating
4.5
Reviews
12.8K
Latest month sales
B01F5K9ZQ4
GORILLA GRIP Square Shower Stall Mat, Bathtub Floor Mat, 21x21 Clear | Patented Small Mats for Stand Up Showers, Suction Cups and Drainage Holes, Machine Wash, Soft on Feet, Bathroom Accessories
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.5
Reviews
112.7K
Latest month sales
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