Bass Pro Shop Hat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bass Pro Shop Hat sales on Amazon US totaled 42,000 units in July 2026 (▼ 12.3% vs. the prior month), generating an estimated $613,664 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.4% of unit volume and 59.2% of revenue, while a typical listing is priced at $21.60. The keyword itself pulled 29,053 Amazon queries over the same period (▼ 23.2% MoM).
Zooming out to the 12-month window ending July 2026, the bass pro shop hat Top 50 moved 289,650 units and $4,751,399 in cumulative sales — an average of 24,138 units and $395,950 per month. Monthly throughput topped out at 47,900 units in June 2026 and dipped to 10,950 in January 2026, leaving the latest reading 80.6% higher than August 2025.
Bass Pro Shop Hat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42K
▼ 12.3% MoM
Monthly Revenue 2026/07
$613.7K
▼ 14.0% MoM
Top 10 Market Share 2026/07
71.4%
Bass Pro Shop Hat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bass pro shop hat listing on Amazon US in July 2026 is ASIN B0DK1FQPQB (Brand: NPQQUAN), which sold 9,000 units at $9.95 apiece — equal to 21.4% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 30,000 units and $363,350 in July 2026 — 71.4% of unit volume and 59.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bass Pro Shop Hat' on Amazon
July 2026
Is 71.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DK1FQPQB
NPQQUAN Sun Hats for Men Women with Neck Flap UPF 50+ UV Protection
9K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
B0DSHMYC2J
FURTALK Sun Hats for Men Fishing Hat UPF Protection Wide Brim Bucket Hat
5K
▼ 16.7%vs. prior month
$72K
latest month
12-month trend
B01J1GQ1HY
EINSKEY Wide Brim Sun Bucket Hat, Waterproof Boonie Hat for Men & Women
4K
▲ 0.0%vs. prior month
$54.2K
latest month
12-month trend
B0CQLR515Z
PFFY Sun Hats for Men Women Wide Brim Bucket Hat UPF 50+ Hiking Fishing Hat
3K
▼ 25.0%vs. prior month
$27.7K
latest month
12-month trend
B0DTDQZGMK
FURTALK Mens Trucker Hat Structured Mesh Baseball Cap Adjustable Classic
2K
▲ 0.0%vs. prior month
$33.4K
latest month
12-month trend
B07SDPGYRQ
Fishing Hat,Sun Cap with UPF 50+ Sun Protection and Neck Flap,for Man and Women
2K
▼ 33.3%vs. prior month
$20K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bass Pro Shop Hat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NPQQUAN is the best-performing bass pro shop hat brand in July 2026, moving 9,000 units across 1 ASIN for 30.0% of Top 10 volume. FURTALK follows with 7,000 units (23.3%), ahead of EINSKEY on 4,000 units (13.3%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.95 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NPQQUAN
1 ASIN in Top 10
30.0%
Units
9K
Revenue
$88.1K
Avg. price
$9.95
B0DK1FQPQB
$9.95·★4.5·1.6K revsNPQQUAN Sun Hats for Men Women with Neck Flap UPF 50+ UV Protection
Units sold9K
FURTALK
2 ASINs in Top 10
23.3%
Units
7K
Revenue
$105.5K
Avg. price
$15.99
B0DSHMYC2J
$14.99·★4.6·1.5K revsFURTALK Sun Hats for Men Fishing Hat UPF Protection Wide Brim Bucket Hat
Units sold5KB0DTDQZGMK
$16.99·★4.6·827 revsFURTALK Mens Trucker Hat Structured Mesh Baseball Cap Adjustable Classic
Units sold2K
EINSKEY
1 ASIN in Top 10
13.3%
Units
4K
Revenue
$54.2K
Avg. price
$13.99
B01J1GQ1HY
$13.99·★4.6·38.7K revsEINSKEY Wide Brim Sun Bucket Hat, Waterproof Boonie Hat for Men & Women
Units sold4K
Trending Bass Pro Shop Hat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BR9CFLHH leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DK29QVQY close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BR9CFLHH
Rosoz Sun Hats for Men Women UPF 50+ Breathable Wide Brim Summer Fishing
Price
$8.99
Rating
4.4
Reviews
1.3K
Latest month sales
B0DK29QVQY
Carhartt Men's Rugged Professional Series Canvas Mesh-Back Cap
Price
$19.99
Rating
4.5
Reviews
17.3K
Latest month sales
B0FHWMVL66
Generic Funny Trucker Hats for Men -Mens Funny Hats- Adult Humor & Inappropriate Designs - Dirty Offensive Hats
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.4
Reviews
27
Latest month sales
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