Basics Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Basics sales on Amazon US totaled 3,300,000 units in July 2026 (▲ 6.3% vs. the prior month), generating an estimated $43,293,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 30.3% of unit volume and 25.2% of revenue, while a typical listing is priced at $13.52. The keyword itself pulled 23,772 Amazon queries over the same period (▲ 9.0% MoM).
Zooming out to the 12-month window ending July 2026, the basics Top 50 moved 34,908,000 units and $459,264,250 in cumulative sales — an average of 2,909,000 units and $38,272,021 per month. Monthly throughput topped out at 3,300,000 units in July 2026 and dipped to 1,996,000 in May 2026, leaving the latest reading 0.9% higher than August 2025.
Basics Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
3.3M
▲ 6.3% MoM
Monthly Revenue 2026/07
$43.3M
▲ 6.6% MoM
Top 10 Market Share 2026/07
30.3%
Basics Market Share & Sales Concentration on Amazon US — July 2026
The most-sold basics listing on Amazon US in July 2026 is ASIN B00LH3DMUO (Brand: Amazon Basics), which sold 100,000 units at $11.11 apiece — equal to 3.0% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $10,890,000 in July 2026 — 30.3% of unit volume and 25.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Basics' on Amazon
July 2026
Is 30.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00LH3DMUO
Amazon Basics AAA Long-Lasting Alkaline Batteries, 36-Count, 1.5 Volt, Reliable Performance, 10-Year Shelf Life, Emergency Storage
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00MNV8E0C
Amazon Basics Amazon Basics 48-Pack AA Alkaline High-Performance Batteries, 1.5 Volt, 10-Year Shelf Life, Long-lasting, No Leakage
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B00NTCH52W
Amazon Basics Amazon Basics 20-Pack AA Alkaline Batteries, 1.5 Volt, 10-Year Leak-Free Shelf Life, for Everyday and Household Devices
100K
▲ 0.0%vs. prior month
$999K
latest month
12-month trend
B01FV0F8H8
Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inches, 20 lb, 92 Bright, White, 1 Ream (500 Sheets), Jam-Free
100K
▲ 0.0%vs. prior month
$697K
latest month
12-month trend
B093WMWKBP
Amazon Basics Reclosable Gallon Food Storage Bags with Double Zipper Seal, Stand and Fill Base, BPA Free, 120 Count
100K
▲ 0.0%vs. prior month
$808K
latest month
12-month trend
B09541P9WH
Amazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, Cotton, Versatile, Baby Safe, 500 Count
100K
▲ 0.0%vs. prior month
$249K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Basics Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing basics brand in July 2026, moving 900,000 units across 9 ASINs for 90.0% of Top 10 volume. Amazon Essentials follows with 100,000 units (10.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.21 to $11.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
9 ASINs in Top 10
90.0%
Units
900K
Revenue
$10.6M
Avg. price
$11.65
B00LH3DMUO
$11.11·★4.7·677K revsAmazon Basics AAA Long-Lasting Alkaline Batteries, 36-Count, 1.5 Volt, Reliable Performance, 10-Year Shelf Life, Emergency Storage
Units sold100KB00MNV8E0C
$12.79·★4.7·951.1K revsAmazon Basics Amazon Basics 48-Pack AA Alkaline High-Performance Batteries, 1.5 Volt, 10-Year Shelf Life, Long-lasting, No Leakage
Units sold100KB00NTCH52W
$9.99·★4.7·951.1K revsAmazon Basics Amazon Basics 20-Pack AA Alkaline Batteries, 1.5 Volt, 10-Year Leak-Free Shelf Life, for Everyday and Household Devices
Units sold100KB01FV0F8H8
$6.97·★4.8·227.1K revsAmazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inches, 20 lb, 92 Bright, White, 1 Ream (500 Sheets), Jam-Free
Units sold100KB093WMWKBP
$8.42·★4.6·28.5K revsAmazon Basics Reclosable Gallon Food Storage Bags with Double Zipper Seal, Stand and Fill Base, BPA Free, 120 Count
Units sold100KB09541P9WH
$2.65·★4.7·80.1K revsAmazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, Cotton, Versatile, Baby Safe, 500 Count
Units sold100KB095CN96JS
$25.21·★4.4·102.6K revsAmazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
Units sold100KB095KCG1Q2
$4.81·★4.5·52.9K revsAmazon Basics Flushable Wipes, Fragrance Free, Adult Wet Wipes,126 Count (3 Packs of 42), Packaging May Vary
Units sold100KB09BWFX1L6
$22.86·★4.1·73.8K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100K
Amazon Essentials
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$304K
Avg. price
$3.21
B09542G9ZN
$3.21·★4.7·53.5K revsAmazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
Units sold100K
Trending Basics Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B071JM699P leads positive momentum with ▲ 400.0% MoM growth on 50K units, with B00BWU3HNY close behind at ▲ 400.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071JM699P
Amazon Basics Wood-Cased #2 Pencils for Writing, Drawing and Sketching, Pre-sharpened, HB Soft Lead with Erasers, Teacher Supplies, 150 Count, Yellow
Price
$11.14
Rating
4.8
Reviews
105.2K
Latest month sales
B00BWU3HNY
Amazon Basics Clear Thermal Laminating Sheets for Documents and Photos, 9 x 11.5-Inch, 2.8 mil, 100-Pack
Price
$11.69
Rating
4.8
Reviews
94.5K
Latest month sales
B092VPGJB9
Amazon Basics Flextra Tall Kitchen Drawstring Trash Bags, 13 Gallon, 120 Count
Unlock to view ASIN details and product titles
Price
$17.33
Rating
4.6
Reviews
17.5K
Latest month sales
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