Bases Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Bases sales on Amazon US totaled 152,800 units in July 2026 (▼ 23.5% vs. the prior month), generating an estimated $4,848,919 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.0% of unit volume and 41.7% of revenue, while a typical listing is priced at $37.66. The keyword itself pulled 4,146 Amazon queries over the same period (▼ 53.3% MoM).

Zooming out to the 12-month window ending July 2026, the bases Top 50 moved 1,834,600 units and $53,653,822 in cumulative sales — an average of 152,883 units and $4,471,152 per month. Monthly throughput topped out at 199,850 units in June 2026 and dipped to 107,200 in May 2026, leaving the latest reading 4.1% lower than August 2025.

1.8MTotal units sold · Last 12 months
$53.7MTotal revenue · Last 12 months
4.1K▼ 53.3% MoM
Monthly search volume
$37.66Avg. price · July 2026

Bases Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales159.3K
Revenue$4.8M

2025/09

Sales122.6K
Revenue$3.5M

2025/10

Sales139.3K
Revenue$4.1M

2025/11

Sales169.2K
Revenue$5.1M

2025/12

Sales177.8K
Revenue$4.5M

2026/01

Sales144.8K
Revenue$4.1M

2026/02

Sales142.6K
Revenue$4.1M

2026/03

Sales155.9K
Revenue$4.4M

2026/04

Sales163.3K
Revenue$4.7M

2026/05

Sales107.2K
Revenue$3M

2026/06

Sales199.8K
Revenue$6.7M
152.8K

2026/07

Sales152.8K
Revenue$4.8M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

152.8K

▼ 23.5% MoM

Monthly Revenue 2026/07

$4.8M

▼ 27.2% MoM

Top 10 Market Share 2026/07

53.0%

See the Top 10 ASINs driving 53.0% of sales

Bases Market Share & Sales Concentration on Amazon US — July 2026

The most-sold bases listing on Amazon US in July 2026 is ASIN B0CXLYHYHN (Brand: BASED BODYWORKS), which sold 20,000 units at $17.73 apiece — equal to 13.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 81,000 units and $2,021,390 in July 2026 — 53.0% of unit volume and 41.7% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Bases' on Amazon

July 2026
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53.0% Volume Share 81K units sold
41.7% Revenue Share $2M estimated
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Top 5 Volume Share breakdown

B0CXLYHYHN 13.1%
B08Z7JSXQ1 6.5%
B09L8P294T 6.5%
B0D3KQYBJR 6.5%
B0DLVXT3SM 5.2%
Others 62.0%
#1
BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)

B0CXLYHYHN

BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)

$17.73·★ 4.5·5.9K reviews
Monthly Sales

20K

▼ 50.0%

vs. prior month

Revenue

$354.6K

latest month

Monthly Trend

12-month trend

#2
modelones Gel Top Base Coat Set 15ml 2026 Upgrade No Wipe Super Shine | Clear Glossy Gel Polish Acid Free Shiny for Press Ons Acrylic Gel Nail Art Soak Off U V Lamp Cure DIY Home Salon Manicure

B08Z7JSXQ1

modelones Gel Top Base Coat Set 15ml 2026 Upgrade No Wipe Super Shine | Clear Glossy Gel Polish Acid Free Shiny for Press Ons Acrylic Gel Nail Art Soak Off U V Lamp Cure DIY Home Salon Manicure

$7.99·★ 4.6·22.7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$76.4K

latest month

Monthly Trend

12-month trend

#3
BASE LABORATORIES Piercing Aftercare Spray 4 oz, Saline Spray for Piercings | Ear Piercing Cleaner, Nose Piercing Spray, Saline Solution, Keloid Bump, Navel Care, Wound Wash, Belly Button Soak

B09L8P294T

BASE LABORATORIES Piercing Aftercare Spray 4 oz, Saline Spray for Piercings | Ear Piercing Cleaner, Nose Piercing Spray, Saline Solution, Keloid Bump, Navel Care, Wound Wash, Belly Button Soak

$9.99·★ 4.6·14.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$99.9K

latest month

Monthly Trend

12-month trend

#4
BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil, Cleansing Shampoo & Hydrating Conditioner for Men, No Sulfates, Silicones, or Parabens, 12 fl oz (Pack of 2)

B0D3KQYBJR

BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil, Cleansing Shampoo & Hydrating Conditioner for Men, No Sulfates, Silicones, or Parabens, 12 fl oz (Pack of 2)

$40.00·★ 4.5·1.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$400K

latest month

Monthly Trend

12-month trend

#5
JEAREY 81.5lb Max Capacity Outdoor Patio Umbrella Base, Black | Water Filled Umbrella Stand, Heavy Duty Market Umbrellas Base Holder for Deck, Poolside, Backyard

B0DLVXT3SM

JEAREY 81.5lb Max Capacity Outdoor Patio Umbrella Base, Black | Water Filled Umbrella Stand, Heavy Duty Market Umbrellas Base Holder for Deck, Poolside, Backyard

$31.99·★ 4.3·1.6K reviews
Monthly Sales

8K

▼ 20.0%

vs. prior month

Revenue

$231.7K

latest month

Monthly Trend

12-month trend

#6
GoSports Baseball & Softball 5 Piece Base Set - Rubber Field Bases for Kids & Adults

B07X2Z38G9

GoSports Baseball & Softball 5 Piece Base Set - Rubber Field Bases for Kids & Adults

$14.99·★ 4.6·6K reviews
Monthly Sales

6K

▼ 40.0%

vs. prior month

Revenue

$87.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Bases Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

BASED BODYWORKS is the best-performing bases brand in July 2026, moving 30,000 units across 2 ASINs for 37.0% of Top 10 volume. modelones follows with 10,000 units (12.3%), ahead of BASE LABORATORIES on 10,000 units (12.3%).

With 9 brands splitting the Top 10 and 61.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $28.87, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

37.0%
12.3%
12.3%
38.3%
BASED BODYWORKS
modelones
BASE LABORATORIES
Other brands
1

BASED BODYWORKS

2 ASINs in Top 10

37.0%

Units

30K

Revenue

$754.6K

Avg. price

$28.87

  • BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)

    B0CXLYHYHN

    $17.73·★4.5·5.9K revs

    BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)

    Units sold20K
  • BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil, Cleansing Shampoo & Hydrating Conditioner for Men, No Sulfates, Silicones, or Parabens, 12 fl oz (Pack of 2)

    B0D3KQYBJR

    $40.00·★4.5·1.5K revs

    BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil, Cleansing Shampoo & Hydrating Conditioner for Men, No Sulfates, Silicones, or Parabens, 12 fl oz (Pack of 2)

    Units sold10K
2

modelones

1 ASIN in Top 10

12.3%

Units

10K

Revenue

$76.4K

Avg. price

$7.99

  • modelones Gel Top Base Coat Set 15ml 2026 Upgrade No Wipe Super Shine | Clear Glossy Gel Polish Acid Free Shiny for Press Ons Acrylic Gel Nail Art Soak Off U V Lamp Cure DIY Home Salon Manicure

    B08Z7JSXQ1

    $7.99·★4.6·22.7K revs

    modelones Gel Top Base Coat Set 15ml 2026 Upgrade No Wipe Super Shine | Clear Glossy Gel Polish Acid Free Shiny for Press Ons Acrylic Gel Nail Art Soak Off U V Lamp Cure DIY Home Salon Manicure

    Units sold10K
3

BASE LABORATORIES

1 ASIN in Top 10

12.3%

Units

10K

Revenue

$99.9K

Avg. price

$9.99

  • BASE LABORATORIES Piercing Aftercare Spray 4 oz, Saline Spray for Piercings | Ear Piercing Cleaner, Nose Piercing Spray, Saline Solution, Keloid Bump, Navel Care, Wound Wash, Belly Button Soak

    B09L8P294T

    $9.99·★4.6·14.3K revs

    BASE LABORATORIES Piercing Aftercare Spray 4 oz, Saline Spray for Piercings | Ear Piercing Cleaner, Nose Piercing Spray, Saline Solution, Keloid Bump, Navel Care, Wound Wash, Belly Button Soak

    Units sold10K

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