Barley Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Barley sales on Amazon US totaled 52,000 units in July 2026 (▲ 0.3% vs. the prior month), generating an estimated $565,546 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.3% of unit volume and 46.5% of revenue, while a typical listing is priced at $18.47. The keyword itself pulled 30,183 Amazon queries over the same period (▲ 13.6% MoM).
Zooming out to the 12-month window ending July 2026, the barley Top 50 moved 529,150 units and $5,453,665 in cumulative sales — an average of 44,096 units and $454,472 per month. Monthly throughput topped out at 52,000 units in July 2026 and dipped to 30,650 in May 2026, leaving the latest reading 22.9% higher than August 2025.
Barley Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
52K
▲ 0.3% MoM
Monthly Revenue 2026/07
$565.5K
▲ 4.5% MoM
Top 10 Market Share 2026/07
67.3%
Barley Market Share & Sales Concentration on Amazon US — July 2026
The most-sold barley listing on Amazon US in July 2026 is ASIN B074H5LWXN (Brand: 365 by Whole Foods Market), which sold 7,000 units at $2.99 apiece — equal to 13.5% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 35,000 units and $263,240 in July 2026 — 67.3% of unit volume and 46.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Barley' on Amazon
July 2026
Is 67.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B074H5LWXN
365 by Whole Foods Market, Organic Italian Farro, 8.8 Ounce
7K
▲ 0.0%vs. prior month
$20.9K
latest month
12-month trend
B074H6ZXSL
365 by Whole Foods Market, Organic Italian Barley, 8.8 oz
4K
▲ 33.3%vs. prior month
$12K
latest month
12-month trend
B074H5LYDF
365 by Whole Foods Market, 7 Grain Lentil Blend, 8.8 Ounce
4K
▼ 33.3%vs. prior month
$10.7K
latest month
12-month trend
B07XLQ13WY
Bob's Red Mill Organic Farro Grain, 24oz
4K
▲ 0.0%vs. prior month
$20.6K
latest month
12-month trend
B0002568YK
Summit Clear-Water Barley Straw Pond Treatment, 2-Pack, Treats upto 2000 Gallons, 1000 Gallons per Bale
4K
▼ 20.0%vs. prior month
$41.6K
latest month
12-month trend
B0D1X11R7L
Cerabeta Barley Beta-Glucan Daily Supplement Powder, 4-in-1 Natural Fiber, Single Ingredient, Sugar-Free, Non-GMO.
4K
▲ 100.0%vs. prior month
$99.8K
latest month
12-month trend
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Best Barley Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing barley brand in July 2026, moving 20,000 units across 5 ASINs for 57.1% of Top 10 volume. Bob's Red Mill follows with 4,000 units (11.4%), ahead of Summit on 4,000 units (11.4%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.99 to $5.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
5 ASINs in Top 10
57.1%
Units
20K
Revenue
$59K
Avg. price
$2.99
B074H5LWXN
$2.99·★4.7·2.1K revs365 by Whole Foods Market, Organic Italian Farro, 8.8 Ounce
Units sold7KB074H6ZXSL
$2.99·★4.7·1.7K revs365 by Whole Foods Market, Organic Italian Barley, 8.8 oz
Units sold4KB074H5LYDF
$2.15·★4.7·2.4K revs365 by Whole Foods Market, 7 Grain Lentil Blend, 8.8 Ounce
Units sold4KB074H5LYTB
$2.15·★4.6·1.7K revs365 by Whole Foods Market, Barley & Green Lentils, Ready-to-Heat, 8.8 Ounce
Units sold3KB084NJ1JXC
$4.68·★4.7·1.3K revs365 by Whole Foods Market, Organic Super Grains, 16 Ounce
Units sold2K
Bob's Red Mill
1 ASIN in Top 10
11.4%
Units
4K
Revenue
$20.6K
Avg. price
$5.38
B07XLQ13WY
$5.38·★4.8·1.7K revsBob's Red Mill Organic Farro Grain, 24oz
Units sold4K
Summit
1 ASIN in Top 10
11.4%
Units
4K
Revenue
$41.6K
Avg. price
$5.98
B0002568YK
$5.98·★4.2·15.6K revsSummit Clear-Water Barley Straw Pond Treatment, 2-Pack, Treats upto 2000 Gallons, 1000 Gallons per Bale
Units sold4K
Trending Barley Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D1X11R7L leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B00CP8MCS8 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D1X11R7L
Cerabeta Barley Beta-Glucan Daily Supplement Powder, 4-in-1 Natural Fiber, Single Ingredient, Sugar-Free, Non-GMO.
Price
$24.95
Rating
4.3
Reviews
106
Latest month sales
B00CP8MCS8
Grain Place Foods | Non-GMO Organic Hulled Barley | Made in the USA | 2 lb Bag
Price
$14.95
Rating
4.7
Reviews
2.5K
Latest month sales
B00CYUYJ4W
Organic Hulled Barley Grain from Shiloh Farms - 15 oz Pouch | Organic pantry staple for baking, cooking, or everyday recipes. Non-GMO quality ingredients.
Unlock to view ASIN details and product titles
Price
$8.26
Rating
4.8
Reviews
390
Latest month sales
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