Bar Keepers Friend Cleanser Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bar Keepers Friend Cleanser sales on Amazon US totaled 390,050 units in July 2026 (▼ 2.1% vs. the prior month), generating an estimated $5,357,066 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.2% of unit volume and 70.2% of revenue, while a typical listing is priced at $14.66. The keyword itself pulled 15,072 Amazon queries over the same period (▼ 36.7% MoM).
Zooming out to the 12-month window ending July 2026, the bar keepers friend cleanser Top 50 moved 3,556,050 units and $41,850,954 in cumulative sales — an average of 296,338 units and $3,487,579 per month. Monthly throughput topped out at 398,500 units in June 2026 and dipped to 175,900 in May 2026, leaving the latest reading 70.0% higher than August 2025.
Bar Keepers Friend Cleanser Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
390.1K
▼ 2.1% MoM
Monthly Revenue 2026/07
$5.4M
▲ 11.2% MoM
Top 10 Market Share 2026/07
69.2%
Bar Keepers Friend Cleanser Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bar keepers friend cleanser listing on Amazon US in July 2026 is ASIN B0CTS8VQ85 (Brand: ACTIVE), which sold 70,000 units at $19.95 apiece — equal to 17.9% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $3,761,600 in July 2026 — 69.2% of unit volume and 70.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bar Keepers Friend Cleanser' on Amazon
July 2026
Is 69.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CTS8VQ85
ACTIVE Mold Stain Remover Gel Cleaner Heavy Duty Stain Cleaner for Front Loader Washing Machine Seal, Bathroom Grout, Shower, Caulk - Front Load Washer Cleaning Solution - 7 Fl Oz
70K
▲ 600.0%vs. prior month
$1.4M
latest month
12-month trend
B07YD3KQ5S
Dawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz
50K
▼ 50.0%vs. prior month
$875K
latest month
12-month trend
B00DU5SRIY
Stardrops The Pink Stuff Miracle Cleaning Paste, 17.6 Oz | Powerful Indoor & Outdoor Cleaning Tough on Stains, Grease & Grime
30K
▼ 25.0%vs. prior month
$179.1K
latest month
12-month trend
B07JGH35XZ
Bar Keepers Friend Powder Cleanser, 12 oz x 2, Multipurpose Cleaner, Degreaser & Remover for Burnt Stainless Steel Pots and Pans, Rust Stains, Hard Water Deposits & Soap Scum
30K
▲ 50.0%vs. prior month
$472.2K
latest month
12-month trend
B0F1ZB2ZFF
Dawn Platinum EZ-Squeeze Dish Soap, Dishwashing Liquid, Fresh Rain, 2x18oz Bundle
20K
▼ 33.3%vs. prior month
$159.6K
latest month
12-month trend
B00B28ZYPU
Bar Keepers Friend Soft Cleanser Liquid, 13 oz x 2, Multipurpose Surface Cleaner, Soap Scum & Grease from Stainless Steel & More
20K
▲ 100.0%vs. prior month
$342K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bar Keepers Friend Cleanser Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ACTIVE is the best-performing bar keepers friend cleanser brand in July 2026, moving 70,000 units across 1 ASIN for 25.9% of Top 10 volume. Dawn follows with 70,000 units (25.9%), ahead of Bar Keepers Friend on 60,000 units (22.2%).
With 6 brands splitting the Top 10 and 74.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.74 to $19.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ACTIVE
1 ASIN in Top 10
25.9%
Units
70K
Revenue
$1.4M
Avg. price
$19.95
B0CTS8VQ85
$19.95·★4.1·29.3K revsACTIVE Mold Stain Remover Gel Cleaner Heavy Duty Stain Cleaner for Front Loader Washing Machine Seal, Bathroom Grout, Shower, Caulk - Front Load Washer Cleaning Solution - 7 Fl Oz
Units sold70K
Dawn
2 ASINs in Top 10
25.9%
Units
70K
Revenue
$1M
Avg. price
$12.74
B07YD3KQ5S
$17.50·★4.8·142.4K revsDawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz
Units sold50KB0F1ZB2ZFF
$7.98·★4.9·4.8K revsDawn Platinum EZ-Squeeze Dish Soap, Dishwashing Liquid, Fresh Rain, 2x18oz Bundle
Units sold20K
Bar Keepers Friend
3 ASINs in Top 10
22.2%
Units
60K
Revenue
$847.2K
Avg. price
$13.26
B07JGH35XZ
$16.49·★4.7·11.6K revsBar Keepers Friend Powder Cleanser, 12 oz x 2, Multipurpose Cleaner, Degreaser & Remover for Burnt Stainless Steel Pots and Pans, Rust Stains, Hard Water Deposits & Soap Scum
Units sold30KB00B28ZYPU
$17.49·★4.6·7K revsBar Keepers Friend Soft Cleanser Liquid, 13 oz x 2, Multipurpose Surface Cleaner, Soap Scum & Grease from Stainless Steel & More
Units sold20KB000V6YLNA
$5.80·★4.6·10.7K revsBar Keepers Friend Superior Cookware Cleanser & Polish | 12-Ounces | 1-Unit
Units sold10K
Trending Bar Keepers Friend Cleanser Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09DDFRQ8Q booked 10K units at $10.98, with ▲ 0.0% MoM change. On the growth side, B0CTS8VQ85 leads positive momentum with ▲ 600.0% MoM growth on 70K units, with B0GR1MWHHL close behind at ▲ 525.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09DDFRQ8Q
Easy Off Fume Free Oven Cleaner for Ovens & Air Fryers, 24oz | 24oz PRO-size oven cleaner spray for ovens and air fryers; removes grease and burned-on food.
Price
$10.98
Rating
4.5
Reviews
8.8K
Latest month sales
B0CTS8VQ85
ACTIVE Mold Stain Remover Gel Cleaner Heavy Duty Stain Cleaner for Front Loader Washing Machine Seal, Bathroom Grout, Shower, Caulk - Front Load Washer Cleaning Solution - 7 Fl Oz
Price
$19.95
Rating
4.1
Reviews
29.3K
Latest month sales
B0GR1MWHHL
Zep Acidic Toilet Bowl Cleaner - 32 oz (Case of 4) - ZUATBC324 - Experience the Ultimate Cleaning Power with Our 2x Thicker Clinging Formula, Designed to Deliver a Professional-Quality Clean
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.8
Reviews
310
Latest month sales
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