Banner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Banner sales on Amazon US totaled 51,400 units in July 2026 (▼ 1.7% vs. the prior month), generating an estimated $823,131 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.4% of unit volume and 51.3% of revenue, while a typical listing is priced at $19.32. The keyword itself pulled 30,312 Amazon queries over the same period (▲ 13.5% MoM).
Zooming out to the 12-month window ending July 2026, the banner Top 50 moved 493,800 units and $7,952,948 in cumulative sales — an average of 41,150 units and $662,746 per month. Monthly throughput topped out at 52,300 units in June 2026 and dipped to 32,000 in May 2026, leaving the latest reading 39.7% higher than August 2025.
Banner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51.4K
▼ 1.7% MoM
Monthly Revenue 2026/07
$823.1K
▲ 3.8% MoM
Top 10 Market Share 2026/07
58.4%
Banner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold banner listing on Amazon US in July 2026 is ASIN B0DLMWXT1Q (Brand: ZATAYE), which sold 6,000 units at $5.98 apiece — equal to 11.7% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 30,000 units and $422,180 in July 2026 — 58.4% of unit volume and 51.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Banner' on Amazon
July 2026
Is 58.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DLMWXT1Q
2 Pack Pink Party Decorations, 3.28 FT x 7.05 FT Pink Backdrop, Metallic Tinsel Backdrop Fringe Curtains Backdrop Curtains, Photo Backdrop Party Supplies Birthday Party Decorationsay Party Decorations
6K
▲ 20.0%vs. prior month
$35.9K
latest month
12-month trend
B0CX5D7W62
SMART&CASUAL Brown Wrapping Paper Roll 17.8"×1,200"(100') Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown, 17.8" x 1,200")
5K
▼ 28.6%vs. prior month
$35K
latest month
12-month trend
B0BC1524WW
Pennant Banner Flags Pastel - GREATRIL Colorful Triangle Banners for Birthday Easter Classroom School Carnival Garland Outdoor Burlap Bunting Party Decorations 4 Strings | GREATRIL Colorful Triangle Banners Burlap Bunting Easter Carnival Garland School Party Decorations
4K
▲ 0.0%vs. prior month
$53.8K
latest month
12-month trend
B07HG1KJGF
Glitter Star Garland Banner Decoration, 130 Feet Bright Star Hanging Bunting Banner Backdrop for Engagement Wedding Baby Shower Birthday Christmas Party Decor (Gold) | Glitter Star Hanging Streamer, Twinkle Backdrop, Classroom Decorations, Birthday Supplies, Party Decorations
3K
▼ 25.0%vs. prior month
$44.4K
latest month
12-month trend
B0DD6Z94FX
Backdrop Stand Kit - 6 Widths, 10x7.5ft Adjustable Background Stand for Parties & Studio Photography
3K
▲ 0.0%vs. prior month
$109.5K
latest month
12-month trend
B0DKDSZBN4
CANREVEL 3 PCS Pre-Strung 3D Happy Birthday Banner Decorations, Rainbow | Colorful Reusable Birthday Decorations for Women Men Girls Boys, Felt Happy Birthday Sign, Pom Pom Garland, Triangle Bunting
3K
▲ 0.0%vs. prior month
$58.6K
latest month
12-month trend
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Best Banner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ZATAYE is the best-performing banner brand in July 2026, moving 6,000 units across 1 ASIN for 20.0% of Top 10 volume. SMART&CASUAL follows with 5,000 units (16.7%), ahead of GREATRIL on 5,000 units (16.7%).
Volume is spread across 9 brands, with the top three holding 53.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.98 to $11.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ZATAYE
1 ASIN in Top 10
20.0%
Units
6K
Revenue
$35.9K
Avg. price
$5.98
B0DLMWXT1Q
$5.98·★4.5·5.7K revs2 Pack Pink Party Decorations, 3.28 FT x 7.05 FT Pink Backdrop, Metallic Tinsel Backdrop Fringe Curtains Backdrop Curtains, Photo Backdrop Party Supplies Birthday Party Decorationsay Party Decorations
Units sold6K
SMART&CASUAL
1 ASIN in Top 10
16.7%
Units
5K
Revenue
$35K
Avg. price
$6.99
B0CX5D7W62
$6.99·★4.6·1.9K revsSMART&CASUAL Brown Wrapping Paper Roll 17.8"×1,200"(100') Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown, 17.8" x 1,200")
Units sold5K
GREATRIL
2 ASINs in Top 10
16.7%
Units
5K
Revenue
$64.5K
Avg. price
$11.64
B0BC1524WW
$13.29·★4.7·464 revsPennant Banner Flags Pastel - GREATRIL Colorful Triangle Banners for Birthday Easter Classroom School Carnival Garland Outdoor Burlap Bunting Party Decorations 4 Strings | GREATRIL Colorful Triangle Banners Burlap Bunting Easter Carnival Garland School Party Decorations
Units sold4KB0CBTGLCSL
$9.99·★4.6·1.1K revsPastel Pink Party Backdrop Decoration - GREATRIL Baby Pink Foil Fringe Streamers for Baby/Boo Day/Valentines/Cowgirl/Sweet/Cloud/Unicorn/Princess/Bow Themed - 3.2ft X 8.2ft - 2 Packs | GREATRIL Baby Pink Foil Fringe Streamers for Baby/Boo Day/Valentines/Cowgirl/Sweet/Cloud/Unicorn/Princess/Bow Themed
Units sold1K
Trending Banner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CBTGLCSL booked 1K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0CTJBX1PY leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B07F3Y5BZG close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CBTGLCSL
Pastel Pink Party Backdrop Decoration - GREATRIL Baby Pink Foil Fringe Streamers for Baby/Boo Day/Valentines/Cowgirl/Sweet/Cloud/Unicorn/Princess/Bow Themed - 3.2ft X 8.2ft - 2 Packs | GREATRIL Baby Pink Foil Fringe Streamers for Baby/Boo Day/Valentines/Cowgirl/Sweet/Cloud/Unicorn/Princess/Bow Themed
Price
$9.99
Rating
4.6
Reviews
1.1K
Latest month sales
B0CTJBX1PY
Custom Retractable Banner with Aluminum Frame - Portable, Durable & Easy Setup - For Events, Promotion & Advertising (Silver Stand, 33"x81")
Price
$67.99
Rating
4.4
Reviews
467
Latest month sales
B07F3Y5BZG
60 Flags Imitated Burlap Pennant Banner Pastel, Multicolor | Fabric Triangle, Rainbow Flag Bunting, Party and Festival, Classroom Hanging Decoration
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.8
Reviews
1.3K
Latest month sales
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