Balenciaga Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Balenciaga sales on Amazon US totaled 12,050 units in July 2026 (▲ 12.1% vs. the prior month), generating an estimated $188,184 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 91.3% of unit volume and 88.1% of revenue, while a typical listing is priced at $75.15. The keyword itself pulled 7,285 Amazon queries over the same period (▼ 46.3% MoM).

Zooming out to the 12-month window ending July 2026, the balenciaga Top 50 moved 119,650 units and $2,150,772 in cumulative sales — an average of 9,971 units and $179,231 per month. Monthly throughput topped out at 12,450 units in August 2025 and dipped to 7,100 in May 2026, leaving the latest reading 3.2% lower than August 2025.

119.7KTotal units sold · Last 12 months
$2.2MTotal revenue · Last 12 months
7.3K▼ 46.3% MoM
Monthly search volume
$75.15Avg. price · July 2026

Balenciaga Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales12.4K
Revenue$194.4K

2025/09

Sales10.8K
Revenue$196.6K

2025/10

Sales11K
Revenue$215.8K

2025/11

Sales8.4K
Revenue$173K

2025/12

Sales10.3K
Revenue$212.7K

2026/01

Sales8.3K
Revenue$156.7K

2026/02

Sales9.8K
Revenue$188.7K

2026/03

Sales9.2K
Revenue$161.9K

2026/04

Sales9.4K
Revenue$162.6K

2026/05

Sales7.1K
Revenue$123.5K

2026/06

Sales10.8K
Revenue$176.6K
12.1K

2026/07

Sales12.1K
Revenue$188.2K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

12.1K

▲ 12.1% MoM

Monthly Revenue 2026/07

$188.2K

▲ 6.6% MoM

Top 10 Market Share 2026/07

91.3%

See the Top 10 ASINs driving 91.3% of sales

Balenciaga Market Share & Sales Concentration on Amazon US — July 2026

The most-sold balenciaga listing on Amazon US in July 2026 is ASIN B0BYKBZKXY (Brand: AOZEL), which sold 4,000 units at $8.99 apiece — equal to 33.2% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 11,000 units and $165,804 in July 2026 — 91.3% of unit volume and 88.1% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Balenciaga' on Amazon

July 2026
ASINSIGHT Logo
91.3% Volume Share 11K units sold
88.1% Revenue Share $165.8K estimated
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Top 5 Volume Share breakdown

B0BYKBZKXY 33.2%
B07N8JNWQF 8.3%
B0C1Z64LJR 8.3%
B0CTDHNQGK 8.3%
B0D7SF11Q9 8.3%
Others 33.6%
#1
AOZEL Gold/Silver Plated Anklet Bracelets for Women Waterproof Plus Size Cuban Link Chain Ankle Bracelet for Large Ankle 9-12inch

B0BYKBZKXY

AOZEL Gold/Silver Plated Anklet Bracelets for Women Waterproof Plus Size Cuban Link Chain Ankle Bracelet for Large Ankle 9-12inch

$8.99· 4.5·2.3K reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$38.2K

latest month

Monthly Trend

12-month trend

#2
Barzel 18K Gold Plated Flat Marina Elephant Anklet For Women - Made In Brazil

B07N8JNWQF

Barzel 18K Gold Plated Flat Marina Elephant Anklet For Women - Made In Brazil

$17.99· 4.6·12.1K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$15K

latest month

Monthly Trend

12-month trend

#3
KEEPSHOWING Men's Cotton T-Shirts Oversized Unisex Short Sleeves Casual Loose Wash Solid Basic Tee Tops

B0C1Z64LJR

KEEPSHOWING Men's Cotton T-Shirts Oversized Unisex Short Sleeves Casual Loose Wash Solid Basic Tee Tops

$23.06· 4.4·5K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$28K

latest month

Monthly Trend

12-month trend

#4
Jaeynow Cloud Slides for Women Men,EVA Soft Recovery Slides for Womens,Thick Sole Open Toe Shower Shoes Mens Sandals Outdoor&Indoor House Slippers Sandals

B0CTDHNQGK

Jaeynow Cloud Slides for Women Men,EVA Soft Recovery Slides for Womens,Thick Sole Open Toe Shower Shoes Mens Sandals Outdoor&Indoor House Slippers Sandals

$23.99· 4.2·1.7K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$24K

latest month

Monthly Trend

12-month trend

#5
Ieumaz Scrunch Butt Lifting Leggings for Women Seamless Workout Yoga Pants

B0D7SF11Q9

Ieumaz Scrunch Butt Lifting Leggings for Women Seamless Workout Yoga Pants

$16.65· 4.1·4.4K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$16.4K

latest month

Monthly Trend

12-month trend

#6
AFLUXE Choco Musk Men's Cologne, Gourmand Eau de Toilette for Men

B0DDJJM2NT

AFLUXE Choco Musk Men's Cologne, Gourmand Eau de Toilette for Men

$16.99· 4.4·588 reviews
Monthly Sales

900

▲ 0.0%

vs. prior month

Revenue

$15.3K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Balenciaga Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

AOZEL is the best-performing balenciaga brand in July 2026, moving 4,000 units across 1 ASIN for 36.4% of Top 10 volume. Barzel follows with 1,000 units (9.1%), ahead of KEEPSHOWING on 1,000 units (9.1%).

Volume is spread across 10 brands, with the top three holding 54.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $23.06, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

36.4%
9.1%
9.1%
45.5%
AOZEL
Barzel
KEEPSHOWING
Other brands
1

AOZEL

1 ASIN in Top 10

36.4%

Units

4K

Revenue

$38.2K

Avg. price

$8.99

  • AOZEL Gold/Silver Plated Anklet Bracelets for Women Waterproof Plus Size Cuban Link Chain Ankle Bracelet for Large Ankle 9-12inch

    B0BYKBZKXY

    $8.99·4.5·2.3K revs

    AOZEL Gold/Silver Plated Anklet Bracelets for Women Waterproof Plus Size Cuban Link Chain Ankle Bracelet for Large Ankle 9-12inch

    Units sold4K
2

Barzel

1 ASIN in Top 10

9.1%

Units

1K

Revenue

$15K

Avg. price

$17.99

  • Barzel 18K Gold Plated Flat Marina Elephant Anklet For Women - Made In Brazil

    B07N8JNWQF

    $17.99·4.6·12.1K revs

    Barzel 18K Gold Plated Flat Marina Elephant Anklet For Women - Made In Brazil

    Units sold1K
3

KEEPSHOWING

1 ASIN in Top 10

9.1%

Units

1K

Revenue

$28K

Avg. price

$23.06

  • KEEPSHOWING Men's Cotton T-Shirts Oversized Unisex Short Sleeves Casual Loose Wash Solid Basic Tee Tops

    B0C1Z64LJR

    $23.06·4.4·5K revs

    KEEPSHOWING Men's Cotton T-Shirts Oversized Unisex Short Sleeves Casual Loose Wash Solid Basic Tee Tops

    Units sold1K

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