Balance Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Balance sales on Amazon US totaled 462,700 units in July 2026 (▼ 10.8% vs. the prior month), generating an estimated $17,970,958 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.3% of unit volume and 76.3% of revenue, while a typical listing is priced at $39.96. The keyword itself pulled 6,805 Amazon queries over the same period (▼ 65.8% MoM).
Zooming out to the 12-month window ending July 2026, the balance Top 50 moved 5,506,050 units and $216,624,575 in cumulative sales — an average of 458,838 units and $18,052,048 per month. Monthly throughput topped out at 523,350 units in November 2025 and dipped to 263,200 in May 2026, leaving the latest reading 3.3% lower than August 2025.
Balance Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
462.7K
▼ 10.8% MoM
Monthly Revenue 2026/07
$18M
▼ 9.9% MoM
Top 10 Market Share 2026/07
71.3%
Balance Market Share & Sales Concentration on Amazon US — July 2026
The most-sold balance listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 19.5% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $13,719,600 in July 2026 — 71.3% of unit volume and 76.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Balance' on Amazon
July 2026
Is 71.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B0113UZJE2
Etekcity Food Kitchen Scale, Digital Grams and Ounces, 11lb | Tare function, ideal for baking, weight loss, keto, meal prep, packages, liquids and jewelry, 304 Stainless Steel
50K
▼ 16.7%vs. prior month
$656K
latest month
12-month trend
B095YJW56C
Etekcity Smart Scale for Body Weight, Body Fat and BMI, FSA Eligible | HSA Eligible, Bathroom Scale with Muscle Mass, Accurate Bluetooth App Sync, LED Display and Tempered Glass
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B01HI1W1V4
Etekcity Digital Body Weight Bathroom Scale, 6mm Tempered Glass, 400 lbs | Large Blue LCD Backlight Display, High Precision Measurements for Home Bathroom Use
50K
▲ 25.0%vs. prior month
$950.5K
latest month
12-month trend
B0BZL5GWVL
Vitafit Bathroom Scale for Body Weight Accuracy 0.1lb, Weight Scale 400lb | Professional Factory Since 2001 Digital Weighing Scales for Weight, Step On and 3xAAA Included, LED, Spray Silver Black
20K
▲ 100.0%vs. prior month
$305.4K
latest month
12-month trend
B08SGH7NKX
SEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
20K
▼ 33.3%vs. prior month
$619.6K
latest month
12-month trend
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Best Balance Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Etekcity is the best-performing balance brand in July 2026, moving 150,000 units across 3 ASINs for 45.5% of Top 10 volume. Nutrafol follows with 110,000 units (33.3%), ahead of Vitafit on 20,000 units (6.1%).
With 7 brands splitting the Top 10 and 84.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.99 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Etekcity
3 ASINs in Top 10
45.5%
Units
150K
Revenue
$2.7M
Avg. price
$17.94
B0113UZJE2
$13.99·★4.6·176.7K revsEtekcity Food Kitchen Scale, Digital Grams and Ounces, 11lb | Tare function, ideal for baking, weight loss, keto, meal prep, packages, liquids and jewelry, 304 Stainless Steel
Units sold50KB095YJW56C
$19.95·★4.7·151.2K revsEtekcity Smart Scale for Body Weight, Body Fat and BMI, FSA Eligible | HSA Eligible, Bathroom Scale with Muscle Mass, Accurate Bluetooth App Sync, LED Display and Tempered Glass
Units sold50KB01HI1W1V4
$19.88·★4.7·349.5K revsEtekcity Digital Body Weight Bathroom Scale, 6mm Tempered Glass, 400 lbs | Large Blue LCD Backlight Display, High Precision Measurements for Home Bathroom Use
Units sold50K
Nutrafol
2 ASINs in Top 10
33.3%
Units
110K
Revenue
$9.7M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90KB0B57PZ2B2
$88.00·★4.4·3.9K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold20K
Vitafit
1 ASIN in Top 10
6.1%
Units
20K
Revenue
$305.4K
Avg. price
$15.99
B0BZL5GWVL
$15.99·★4.6·11.2K revsVitafit Bathroom Scale for Body Weight Accuracy 0.1lb, Weight Scale 400lb | Professional Factory Since 2001 Digital Weighing Scales for Weight, Step On and 3xAAA Included, LED, Spray Silver Black
Units sold20K
Trending Balance Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07DK9QZV9 booked 10K units at $17.99, with ▲ 0.0% MoM change. On the growth side, B0GML327JV leads positive momentum with ▲ 275.0% MoM growth on 3K units, with B0BZL5GWVL close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07DK9QZV9
Trideer Yoga Ball for Exercise, Pilates, Core & Balance Training, Stability Ball for Pregnancy & Birthing Prep, Physical Therapy, Daily Stretching, Office Chair for Active Sitting, Quick Pump Included
Price
$17.99
Rating
4.6
Reviews
45.2K
Latest month sales
B0GML327JV
Nello Superbalance Hormonal Support Drink Mix, SRI-81 Shatavari, Myo-Inositol, Rhodiola Rosea, Vitamin C, Magnesium, Theobromine (20 Servings, Strawberry Lemonade)
Price
$37.98
Rating
4.4
Reviews
136
Latest month sales
B0BZL5GWVL
Vitafit Bathroom Scale for Body Weight Accuracy 0.1lb, Weight Scale 400lb | Professional Factory Since 2001 Digital Weighing Scales for Weight, Step On and 3xAAA Included, LED, Spray Silver Black
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.6
Reviews
11.2K
Latest month sales
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