Baking Pan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baking Pan sales on Amazon US totaled 176,000 units in July 2026 (▼ 16.2% vs. the prior month), generating an estimated $3,302,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.6% of unit volume and 32.5% of revenue, while a typical listing is priced at $19.84. The keyword itself pulled 44,314 Amazon queries over the same period (▲ 13.5% MoM).
Zooming out to the 12-month window ending July 2026, the baking pan Top 50 moved 2,140,600 units and $43,034,141 in cumulative sales — an average of 178,383 units and $3,586,178 per month. Monthly throughput topped out at 265,750 units in December 2025 and dipped to 92,800 in May 2026, leaving the latest reading 20.1% higher than August 2025.
Baking Pan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
176K
▼ 16.2% MoM
Monthly Revenue 2026/07
$3.3M
▼ 14.5% MoM
Top 10 Market Share 2026/07
38.6%
Baking Pan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baking pan listing on Amazon US in July 2026 is ASIN B0026RHI3M (Brand: GoodCook), which sold 10,000 units at $17.99 apiece — equal to 5.7% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 68,000 units and $1,072,130 in July 2026 — 38.6% of unit volume and 32.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baking Pan' on Amazon
July 2026
Is 38.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0026RHI3M
GoodCook Everyday Nonstick Baking Sheet Set, 3 Pack Includes Small (13×9) Medium (15×1) and Large (17×11) Pans Carbon Steel Construction Cookie Sheets Bakeware Set, Gray
10K
▼ 66.7%vs. prior month
$179.9K
latest month
12-month trend
B07R9ZKW43
12 Cups Silicone Muffin Pans for Baking Cupcake Pan Nonstick Silicone Molds | Regular size, 1Pack, For Egg Bites, Muffins, Cupcakes, Mini Quiche and so on
8K
▼ 20.0%vs. prior month
$62.9K
latest month
12-month trend
B08J8DFPRF
GoodCook 15” x 10.5” Nonstick Carbon Steel Baking Pan & Raised Wire Rack – Pizza Crisper, Crispy Bacon, Multipurpose Cooking Sheet Pan, Cooling Rack, Kitchen Cookware Set, Dishwasher Safe
8K
▼ 20.0%vs. prior month
$117.1K
latest month
12-month trend
B089N57JGS
NutriChef 3‑Piece Nonstick Cookie Sheets – Carbon Steel Baking Sheet Set with Non Stick Coating & Red Silicone Handles – Oven Pans for Family Baking
7K
▼ 30.0%vs. prior month
$112.7K
latest month
12-month trend
B0B9J1NLLW
GoodCook Nonstick Loaf Pan 8 x 4-Inch Heavy-Duty Steel Bakeware with Easy-Clean Non-Stick Coating, Oven & Dishwasher Safe Pan for Meatloaf Breads Lasagnas Casseroles & More, Set of 2, Gray
7K
▼ 22.2%vs. prior month
$83.9K
latest month
12-month trend
B073P52PPR
Amazon Basics Rectangular Nonstick Bread Loaf Pan for Baking Meatloaf with Even Heat Distribution, 9.5 x 5 Inch, Gray, Set of 2
6K
▲ 20.0%vs. prior month
$88.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baking Pan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GoodCook is the best-performing baking pan brand in July 2026, moving 31,000 units across 4 ASINs for 45.6% of Top 10 volume. CAKETIME follows with 8,000 units (11.8%), ahead of NutriChef on 7,000 units (10.3%).
With 7 brands splitting the Top 10 and 67.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GoodCook
4 ASINs in Top 10
45.6%
Units
31K
Revenue
$424.1K
Avg. price
$12.80
B0026RHI3M
$17.99·★4.5·17.2K revsGoodCook Everyday Nonstick Baking Sheet Set, 3 Pack Includes Small (13×9) Medium (15×1) and Large (17×11) Pans Carbon Steel Construction Cookie Sheets Bakeware Set, Gray
Units sold10KB08J8DFPRF
$10.92·★4.4·7.8K revsGoodCook 15” x 10.5” Nonstick Carbon Steel Baking Pan & Raised Wire Rack – Pizza Crisper, Crispy Bacon, Multipurpose Cooking Sheet Pan, Cooling Rack, Kitchen Cookware Set, Dishwasher Safe
Units sold8KB0B9J1NLLW
$11.99·★4.6·1.7K revsGoodCook Nonstick Loaf Pan 8 x 4-Inch Heavy-Duty Steel Bakeware with Easy-Clean Non-Stick Coating, Oven & Dishwasher Safe Pan for Meatloaf Breads Lasagnas Casseroles & More, Set of 2, Gray
Units sold7KB0026RHI28
$10.29·★4.6·9.9K revsGoodCook Everyday Nonstick Steel Baking Sheet, 17 x 11-Inch, Gray
Units sold6K
CAKETIME
1 ASIN in Top 10
11.8%
Units
8K
Revenue
$62.9K
Avg. price
$7.99
B07R9ZKW43
$7.99·★4.5·18.2K revs12 Cups Silicone Muffin Pans for Baking Cupcake Pan Nonstick Silicone Molds | Regular size, 1Pack, For Egg Bites, Muffins, Cupcakes, Mini Quiche and so on
Units sold8K
NutriChef
1 ASIN in Top 10
10.3%
Units
7K
Revenue
$112.7K
Avg. price
$19.99
B089N57JGS
$19.99·★4.4·25K revsNutriChef 3‑Piece Nonstick Cookie Sheets – Carbon Steel Baking Sheet Set with Non Stick Coating & Red Silicone Handles – Oven Pans for Family Baking
Units sold7K
Trending Baking Pan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B073P52PPR booked 6K units at $12.59, with ▲ 20.0% MoM change. On the growth side, B0064OM53G leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B073P52PPR
Amazon Basics Rectangular Nonstick Bread Loaf Pan for Baking Meatloaf with Even Heat Distribution, 9.5 x 5 Inch, Gray, Set of 2
Price
$12.59
Rating
4.8
Reviews
30.2K
Latest month sales
B0026RHI28
GoodCook Everyday Nonstick Steel Baking Sheet, 17 x 11-Inch, Gray
Price
$10.29
Rating
4.6
Reviews
9.9K
Latest month sales
B0064OM53G
Nordic Ware Extra Large Baking Sheet, 21 x 15 inches, XL Big sheet pan Natural Uncoated Aluminum, Reinforced Steel Rim Prevents Warping, 1pk Big Sheet
Unlock to view ASIN details and product titles
Price
$18.62
Rating
4.7
Reviews
12.8K
Latest month sales
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