Bagel Chips Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bagel Chips sales on Amazon US totaled 428,900 units in July 2026 (▼ 8.9% vs. the prior month), generating an estimated $3,176,068 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.6% of unit volume and 60.3% of revenue, while a typical listing is priced at $6.11. The keyword itself pulled 17,097 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the bagel chips Top 50 moved 4,610,800 units and $36,764,160 in cumulative sales — an average of 384,233 units and $3,063,680 per month. Monthly throughput topped out at 471,000 units in June 2026 and dipped to 259,300 in May 2026, leaving the latest reading 29.0% higher than August 2025.
Bagel Chips Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
428.9K
▼ 8.9% MoM
Monthly Revenue 2026/07
$3.2M
▼ 26.3% MoM
Top 10 Market Share 2026/07
46.6%
Bagel Chips Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bagel chips listing on Amazon US in July 2026 is ASIN B076H6F974 (Brand: Frito Lay), which sold 50,000 units at $22.43 apiece — equal to 11.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,914,700 in July 2026 — 46.6% of unit volume and 60.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bagel Chips' on Amazon
July 2026
Is 46.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B076H6F974
Frito-Lay Fun Times Mix Variety Pack, 40 Count
50K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B071R4MQ7G
Gardetto's Original Recipe Snack Mix, Multipack, 10 ct, 17.5 oz | 10 Individually Wrapped Bags, Breadsticks, Pretzels & Rye Chips, Kosher, Lunchbox-Ready
30K
▲ 0.0%vs. prior month
$121.5K
latest month
12-month trend
B09GZSY9YR
Late July Restaurant Style Sea Salt Tortilla Chips, 10.1 Oz Bag
30K
▲ 50.0%vs. prior month
$121.8K
latest month
12-month trend
B0DMFPW3V7
Boulder Canyon Avocado Oil Kettle Chips Variety Pack, 1 oz Bags (18 Count) | Includes Avocado Oil Classic Sea Salt, Sea Salt & Cracked Pepper, Hickory BBQ potato chips; gluten-free
20K
▲ 0.0%vs. prior month
$249.4K
latest month
12-month trend
B07NQVC7VR
365 by Whole Foods Market, Organic Restaurant Style White Corn Tortilla Chips, 14 Ounce
20K
▲ 0.0%vs. prior month
$79.8K
latest month
12-month trend
B01N0TGEP2
Dave's Killer Bread Epic Everything Bagels, Organic Bagels, 26g Whole Grains per Bagel, 5 Count
10K
▲ 0.0%vs. prior month
$61.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bagel Chips Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Frito Lay is the best-performing bagel chips brand in July 2026, moving 50,000 units across 1 ASIN for 25.0% of Top 10 volume. Gardetto's follows with 40,000 units (20.0%), ahead of Late July on 30,000 units (15.0%).
With 9 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.17 to $22.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Frito Lay
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$1.1M
Avg. price
$22.43
B076H6F974
$22.43·★4.6·36.6K revsFrito-Lay Fun Times Mix Variety Pack, 40 Count
Units sold50K
Gardetto's
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$160.7K
Avg. price
$4.79
B071R4MQ7G
$5.97·★4.7·11.6K revsGardetto's Original Recipe Snack Mix, Multipack, 10 ct, 17.5 oz | 10 Individually Wrapped Bags, Breadsticks, Pretzels & Rye Chips, Kosher, Lunchbox-Ready
Units sold30KB0199RG9SQ
$3.62·★4.6·18K revsGardetto's Special Request Garlic Rye Chips, 14 oz | Double Roasted Rye Chips Only, Bold Garlic Seasoning, Extra Crunch, Signature Family Recipe
Units sold10K
Late July
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$121.8K
Avg. price
$4.17
B09GZSY9YR
$4.17·★4.4·3.3K revsLate July Restaurant Style Sea Salt Tortilla Chips, 10.1 Oz Bag
Units sold30K
Trending Bagel Chips Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0199RG9SQ booked 10K units at $3.62, with ▲ 0.0% MoM change. On the growth side, B00RVPEIVE leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B01L25U7ZE close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0199RG9SQ
Gardetto's Special Request Garlic Rye Chips, 14 oz | Double Roasted Rye Chips Only, Bold Garlic Seasoning, Extra Crunch, Signature Family Recipe
Price
$3.62
Rating
4.6
Reviews
18K
Latest month sales
B00RVPEIVE
Snack Factory Garlic Parmesan Pretzel Crisps, 7.2 OZ Resealable Bag
Price
$2.56
Rating
4.5
Reviews
2.2K
Latest month sales
B01L25U7ZE
Snack Factory Pretzel Crisps, Sea Salt & Cracked Pepper, 7.2 Oz
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.5
Reviews
862
Latest month sales
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