Bagel Chips Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bagel Chips sales on Amazon US totaled 364,000 units in July 2026 (▼ 7.8% vs. the prior month), generating an estimated $2,601,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.7% of unit volume and 62.1% of revenue, while a typical listing is priced at $5.77. The keyword itself pulled 17,097 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the bagel chips Top 50 moved 4,066,800 units and $30,563,776 in cumulative sales — an average of 338,900 units and $2,546,981 per month. Monthly throughput topped out at 395,000 units in June 2026 and dipped to 215,600 in May 2026, leaving the latest reading 24.7% higher than August 2025.
Bagel Chips Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
364K
▼ 7.8% MoM
Monthly Revenue 2026/07
$2.6M
▼ 27.8% MoM
Top 10 Market Share 2026/07
46.7%
Bagel Chips Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bagel chips listing on Amazon US in July 2026 is ASIN B076H6F974 (Brand: Frito Lay), which sold 50,000 units at $22.43 apiece — equal to 13.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $1,616,600 in July 2026 — 46.7% of unit volume and 62.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bagel Chips' on Amazon
July 2026
Is 46.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B076H6F974
Frito-Lay Fun Times Mix Variety Pack, 40 Count
50K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B09GZSY9YR
Late July Restaurant Style Sea Salt Tortilla Chips, 10.1 Oz Bag
30K
▲ 50.0%vs. prior month
$121.8K
latest month
12-month trend
B07NQVC7VR
365 by Whole Foods Market, Organic Restaurant Style White Corn Tortilla Chips, 14 Ounce
20K
▲ 0.0%vs. prior month
$79.8K
latest month
12-month trend
B01N0TGEP2
Dave's Killer Bread Epic Everything Bagels, Organic Bagels, 26g Whole Grains per Bagel, 5 Count
10K
▲ 0.0%vs. prior month
$61.7K
latest month
12-month trend
B00EIAB16K
Parm Crisps Oven-Baked Original Cheese Snack, 1.75 oz
10K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
B00GLL9Z76
SunChips Garden Salsa, 7 Oz
10K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bagel Chips Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Frito Lay is the best-performing bagel chips brand in July 2026, moving 50,000 units across 1 ASIN for 29.4% of Top 10 volume. Late July follows with 30,000 units (17.6%), ahead of 365 by Whole Foods Market on 20,000 units (11.8%).
Volume is spread across 10 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.58 to $22.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Frito Lay
1 ASIN in Top 10
29.4%
Units
50K
Revenue
$1.1M
Avg. price
$22.43
B076H6F974
$22.43·★4.6·36.6K revsFrito-Lay Fun Times Mix Variety Pack, 40 Count
Units sold50K
Late July
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$121.8K
Avg. price
$4.17
B09GZSY9YR
$4.17·★4.4·3.3K revsLate July Restaurant Style Sea Salt Tortilla Chips, 10.1 Oz Bag
Units sold30K
365 by Whole Foods Market
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$79.8K
Avg. price
$3.58
B07NQVC7VR
$3.58·★4.3·10.1K revs365 by Whole Foods Market, Organic Restaurant Style White Corn Tortilla Chips, 14 Ounce
Units sold20K
Trending Bagel Chips Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00RVPEIVE leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B01L25U7ZE close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00RVPEIVE
Snack Factory Garlic Parmesan Pretzel Crisps, 7.2 OZ Resealable Bag
Price
$2.56
Rating
4.5
Reviews
2.2K
Latest month sales
B01L25U7ZE
Snack Factory Pretzel Crisps, Sea Salt & Cracked Pepper, 7.2 Oz
Price
$3.48
Rating
4.5
Reviews
858
Latest month sales
B0054M5446
Snack Factory Pretzel Crisp Everything
Unlock to view ASIN details and product titles
Price
$3.48
Rating
4.5
Reviews
1.4K
Latest month sales
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