Bactine Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bactine sales on Amazon US totaled 396,700 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $3,656,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.5% of unit volume and 59.4% of revenue, while a typical listing is priced at $10.67. The keyword itself pulled 33,304 Amazon queries over the same period (▲ 13.5% MoM).
Zooming out to the 12-month window ending July 2026, the bactine Top 50 moved 3,196,600 units and $27,775,255 in cumulative sales — an average of 266,383 units and $2,314,605 per month. Monthly throughput topped out at 434,200 units in June 2026 and dipped to 181,000 in May 2026, leaving the latest reading 45.5% higher than August 2025.
Bactine Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
396.7K
▼ 8.6% MoM
Monthly Revenue 2026/07
$3.7M
▼ 10.2% MoM
Top 10 Market Share 2026/07
65.5%
Bactine Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bactine listing on Amazon US in July 2026 is ASIN B00B6A6XOK (Brand: Band-Aid), which sold 80,000 units at $8.97 apiece — equal to 20.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $2,170,500 in July 2026 — 65.5% of unit volume and 59.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bactine' on Amazon
July 2026
Is 65.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00B6A6XOK
BAND-AID Brand Flexible Fabric Adhesive Bandages, Assorted Sizes, 100 Count | Comfortable Protection, Sterile Wound Care for Minor Cuts, Scrapes & Burns, First Aid Kit Essential, Non-Stick Hurt-Free Pad
80K
▼ 11.1%vs. prior month
$714.4K
latest month
12-month trend
B00164IIUI
Neosporin Original Triple Antibiotic Ointment, 0.5 oz | 24-Hour Infection Protection with Bacitracin Zinc, First Aid Wound Care Treatment, Helps Minimize Appearance of Scars
40K
▲ 33.3%vs. prior month
$195.2K
latest month
12-month trend
B001ECQ778
Neosporin Original Triple Antibiotic Ointment, 1 oz | 24-Hour Infection Protection with Bacitracin Zinc, First Aid Wound Care Treatment, Helps Minimize Appearance of Scars
40K
▼ 20.0%vs. prior month
$350K
latest month
12-month trend
B0CNL3G38V
quitch Quitch Mosquito Bite Itch Relief Bug Bite Patch, Camping Travel Essentials | After Bite Insect Bite Treatment, Anti Itch Cream Alternative, Insect Bite Relief, Cruise, Travel and Camping Essential
30K
▼ 50.0%vs. prior month
$299.1K
latest month
12-month trend
B07KRMQ8W6
Bactine MAX First Aid Spray - Cleansing Spray with 4% Lidocaine - Relief for Minor Cuts, Burns & Bug Bites - 5oz, 4 Pack | With 4% Lidocaine, Numbs and Relieves Pain and Itch for Minor Cuts, Scrapes, Burns, and Bug Bites
20K
▲ 0.0%vs. prior month
$112.2K
latest month
12-month trend
B000NQ10FK
Neosporin + Pain Relief Dual Action Triple Antibiotic Ointment, 1 oz | 24-Hour Infection Protection, First Aid Topical Analgesic for Minor Cuts, Scrapes & Burns, Maximum Strength Pain Relief
10K
▲ 0.0%vs. prior month
$99.3K
latest month
12-month trend
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Best Bactine Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Band-Aid is the best-performing bactine brand in July 2026, moving 80,000 units across 1 ASIN for 30.8% of Top 10 volume. Neosporin follows with 60,000 units (23.1%), ahead of Johnson & Johnson on 40,000 units (15.4%).
With 8 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.88 to $9.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Band-Aid
1 ASIN in Top 10
30.8%
Units
80K
Revenue
$714.4K
Avg. price
$8.97
B00B6A6XOK
$8.97·★4.8·96.2K revsBAND-AID Brand Flexible Fabric Adhesive Bandages, Assorted Sizes, 100 Count | Comfortable Protection, Sterile Wound Care for Minor Cuts, Scrapes & Burns, First Aid Kit Essential, Non-Stick Hurt-Free Pad
Units sold80K
Neosporin
3 ASINs in Top 10
23.1%
Units
60K
Revenue
$547.9K
Avg. price
$9.12
B001ECQ778
$8.50·★4.8·27.4K revsNeosporin Original Triple Antibiotic Ointment, 1 oz | 24-Hour Infection Protection with Bacitracin Zinc, First Aid Wound Care Treatment, Helps Minimize Appearance of Scars
Units sold40KB000NQ10FK
$8.99·★4.8·29.7K revsNeosporin + Pain Relief Dual Action Triple Antibiotic Ointment, 1 oz | 24-Hour Infection Protection, First Aid Topical Analgesic for Minor Cuts, Scrapes & Burns, Maximum Strength Pain Relief
Units sold10KB001VG1WOA
$9.88·★4.8·23.2K revsNeosporin Pain Relief Dual Action First Aid Antibiotic Cream, 1 oz | Soothing Infection Protection, First Aid Topical Analgesic for Minor Cuts, Scrapes & Burns, Maximum Strength Pain Relief
Units sold10K
Johnson & Johnson
1 ASIN in Top 10
15.4%
Units
40K
Revenue
$195.2K
Avg. price
$4.88
B00164IIUI
$4.88·★4.8·44.8K revsNeosporin Original Triple Antibiotic Ointment, 0.5 oz | 24-Hour Infection Protection with Bacitracin Zinc, First Aid Wound Care Treatment, Helps Minimize Appearance of Scars
Units sold40K
Trending Bactine Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07GPSQHB4 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GFXV2ZGY close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07GPSQHB4
MED PRIDE Triple Antibiotic Ointment, First Aid Cream, 1 oz Tubes, 4-Pack
Price
$6.99
Rating
4.7
Reviews
4.9K
Latest month sales
B0GFXV2ZGY
Betadine Antiseptic Cleansing Foam Pump, 8oz, Antibacterial Body Wash | Antimicrobial Hand and Skin Cleanser, Gentle Antiseptic Wash for Daily Protection
Price
$9.98
Rating
4.8
Reviews
110
Latest month sales
B0GMK4X5SR
BZK Antiseptic Wipes, 30 Count - 7"x5" Individually Wrapped Benzalkonium Chloride Antiseptic Towelettes - Alcohol Free for Minor Cuts, Scrapes, Burns, and More
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
77
Latest month sales
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