Backyard Games Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Backyard Games sales on Amazon US totaled 200,000 units in July 2026 (▼ 35.1% vs. the prior month), generating an estimated $7,843,720 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.5% of unit volume and 30.5% of revenue, while a typical listing is priced at $44.50. The keyword itself pulled 22,305 Amazon queries over the same period (▼ 54.3% MoM).
Zooming out to the 12-month window ending July 2026, the backyard games Top 50 moved 2,267,800 units and $121,576,568 in cumulative sales — an average of 188,983 units and $10,131,381 per month. Monthly throughput topped out at 438,750 units in December 2025 and dipped to 70,050 in January 2026, leaving the latest reading 37.1% higher than August 2025.
Backyard Games Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
200K
▼ 35.1% MoM
Monthly Revenue 2026/07
$7.8M
▼ 49.1% MoM
Top 10 Market Share 2026/07
48.5%
Backyard Games Market Share & Sales Concentration on Amazon US — July 2026
The most-sold backyard games listing on Amazon US in July 2026 is ASIN B0796JVBJ8 (Brand: MAX LIQUIDATOR), which sold 20,000 units at $22.93 apiece — equal to 10.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 97,000 units and $2,390,160 in July 2026 — 48.5% of unit volume and 30.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Backyard Games' on Amazon
July 2026
Is 48.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0796JVBJ8
Max Liquidator 6-Pack Water Blaster Set, Multicolor
20K
▲ 0.0%vs. prior month
$358K
latest month
12-month trend
B01K1K0K6M
Step2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green
10K
▼ 80.0%vs. prior month
$814.1K
latest month
12-month trend
B07FNQFLJ5
Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded) | Beach Pool Outside Yard Camping Games for Kids & Family, 3 4 5 6 7 8 9 10 11 12+ Year Old Boys Toys Birthday & Holiday Gifts
10K
▲ 0.0%vs. prior month
$285.1K
latest month
12-month trend
B0C3ZTKRGX
TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g
10K
▲ 25.0%vs. prior month
$194.9K
latest month
12-month trend
B0CS6TQHTV
Kid Made Modern Non Toxic Sidewalk Chalk Bucket (24 Count) - Washable Colored Chalk Bulk Set for Kids and Toddlers Outdoor Games
10K
▲ 0.0%vs. prior month
$129.9K
latest month
12-month trend
B08P29SC84
Nerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids | Whistling Flight Sound, Long-Distance Spiral Throws, Textured Grip Design, Beach + Pool Play, Boys + Girls
10K
▲ 0.0%vs. prior month
$122.4K
latest month
12-month trend
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Best Backyard Games Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAX LIQUIDATOR is the best-performing backyard games brand in July 2026, moving 20,000 units across 1 ASIN for 20.6% of Top 10 volume. Step2 follows with 10,000 units (10.3%), ahead of Ayeboovi on 10,000 units (10.3%).
Volume is spread across 10 brands, with the top three holding 41.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $22.93 to $84.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAX LIQUIDATOR
1 ASIN in Top 10
20.6%
Units
20K
Revenue
$358K
Avg. price
$22.93
B0796JVBJ8
$22.93·★4.7·10.6K revsMax Liquidator 6-Pack Water Blaster Set, Multicolor
Units sold20K
Step2
1 ASIN in Top 10
10.3%
Units
10K
Revenue
$814.1K
Avg. price
$84.99
B01K1K0K6M
$84.99·★4.7·23.9K revsStep2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green
Units sold10K
Ayeboovi
1 ASIN in Top 10
10.3%
Units
10K
Revenue
$285.1K
Avg. price
$28.98
B07FNQFLJ5
$28.98·★4.6·3.1K revsAyeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded) | Beach Pool Outside Yard Camping Games for Kids & Family, 3 4 5 6 7 8 9 10 11 12+ Year Old Boys Toys Birthday & Holiday Gifts
Units sold10K
Trending Backyard Games Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0C3ZTKRGX booked 10K units at $19.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C3ZTKRGX
TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g
Price
$19.99
Rating
4.6
Reviews
12.7K
Latest month sales
B07XGNSH8Y
Moose Master - Laugh Until You Cry Fun - Your Cheeks Will Hurt from Smiling and Laughing so Hard - for Fun People Looking for A Hilarious Night in a Box
Price
$21.99
Rating
4.6
Reviews
5.3K
Latest month sales
B075438DW9
SPORT BEATS Cornhole Bags Set of 8 - Regulation 6"x6" 14-16 oz | Double-Stitched Canvas Corn Hole Bean Bags for Backyard, Tailgate & Outdoor Toss Games with Carry Bag
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.6
Reviews
15.9K
Latest month sales
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