Backpack Jansport Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Backpack Jansport sales on Amazon US totaled 116,000 units in July 2026 (▲ 411.9% vs. the prior month), generating an estimated $5,380,747 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.8% of unit volume and 79.1% of revenue, while a typical listing is priced at $50.98. The keyword itself pulled 48,834 Amazon queries over the same period (▲ 44.8% MoM).
Zooming out to the 12-month window ending July 2026, the backpack jansport Top 50 moved 432,500 units and $19,913,463 in cumulative sales — an average of 36,042 units and $1,659,455 per month. Monthly throughput topped out at 156,400 units in August 2025 and dipped to 4,950 in May 2026, leaving the latest reading 25.8% lower than August 2025.
Backpack Jansport Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
116K
▲ 411.9% MoM
Monthly Revenue 2026/07
$5.4M
▲ 394.5% MoM
Top 10 Market Share 2026/07
82.8%
Backpack Jansport Market Share & Sales Concentration on Amazon US — July 2026
The most-sold backpack jansport listing on Amazon US in July 2026 is ASIN B0007QCQGI (Brand: JanSport), which sold 30,000 units at $39.31 apiece — equal to 25.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 96,000 units and $4,254,190 in July 2026 — 82.8% of unit volume and 79.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Backpack Jansport' on Amazon
July 2026
Is 82.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0007QCQGI
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
30K
▲ 650.0%vs. prior month
$1.1M
latest month
12-month trend
B01A6BPAN4
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
20K
▲ 566.7%vs. prior month
$1M
latest month
12-month trend
B07K74LDCH
JanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
10K
▲ 233.3%vs. prior month
$507.6K
latest month
12-month trend
B0823VFB4C
JanSport 26L Cross Town Backpack – 12 inch Daypack, Black
10K
▲ 150.0%vs. prior month
$351.8K
latest month
12-month trend
B01A6BP10Q
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Navy | Ergonomic Straps, Waterbottle Pocket, Campus Weekender Travel Rucksack
8K
▲ 700.0%vs. prior month
$465.8K
latest month
12-month trend
B083QSNNTW
JanSport SuperBreak Plus Backpack
7K
▲ 1066.7%vs. prior month
$309.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Backpack Jansport Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08W2L7MC2 booked 2K units at $59.97, with ▲ 900.0% MoM change. On the growth side, B08W2KY3XL leads positive momentum with ▲ 3900.0% MoM growth on 2K units, with B083QSNNTW close behind at ▲ 1066.7% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08W2L7MC2
JanSport Right Pack Backpack - Durable Daypack with Padded 15" Laptop Sleeve, Spacious Main Compartment & Integrated Water Bottle Pocket - Black
Price
$59.97
Rating
4.7
Reviews
6.4K
Latest month sales
B08W2KY3XL
JanSport Right Pack Backpack - Durable Daypack with Padded 15" Laptop Sleeve, Spacious Main Compartment & Integrated Water Bottle Pocket - Coconut
Price
$59.98
Rating
4.7
Reviews
6.4K
Latest month sales
B083QSNNTW
JanSport SuperBreak Plus Backpack
Unlock to view ASIN details and product titles
Price
$35.95
Rating
4.6
Reviews
9.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this backpack jansport report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card