Back Up Camera Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Back Up Camera sales on Amazon US totaled 28,950 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $2,843,259 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.6% of unit volume and 82.9% of revenue, while a typical listing is priced at $95.01. The keyword itself pulled 14,481 Amazon queries over the same period (▼ 5.9% MoM).
Zooming out to the 12-month window ending July 2026, the back up camera Top 50 moved 342,800 units and $31,886,571 in cumulative sales — an average of 28,567 units and $2,657,214 per month. Monthly throughput topped out at 32,550 units in June 2026 and dipped to 23,300 in May 2026, leaving the latest reading 7.7% lower than August 2025.
Back Up Camera Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.9K
▼ 11.1% MoM
Monthly Revenue 2026/07
$2.8M
▼ 12.9% MoM
Top 10 Market Share 2026/07
74.6%
Back Up Camera Market Share & Sales Concentration on Amazon US — July 2026
The most-sold back up camera listing on Amazon US in July 2026 is ASIN B0D6J5B98H (Brand: ROVE), which sold 10,000 units at $149.99 apiece — equal to 34.5% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 21,600 units and $2,358,125 in July 2026 — 74.6% of unit volume and 82.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Back Up Camera' on Amazon
July 2026
Is 74.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D6J5B98H
ROVE R2-4K Dual Dash Cam Front and Rear, STARVIS 2 Sensor, Free 128GB Card | 4K Upscaled Front + FHD Rear Recording, 5.8GHz WiFi, 20MB/s Download Speed, App, GPS, 3" IPS, 24Hr Parking Mode, Night Vision
10K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B0811Q28N6
WOLFBOX G840S 12" 4K Mirror Dash Cam Backup Camera with 32GB Card and GPS | 5.8GHz WiFi Smart Rearview Mirror for Cars & Trucks, Front and Rear View Dual Cameras, Night Vision, Parking Assistance
3K
▲ 0.0%vs. prior month
$403.3K
latest month
12-month trend
B09FHLTVBS
PixelMan Backup Camera,AHD 1080P Metal 170 Degree Wide Angle Rearview Reversing Camera,PMD2A-S Clear Night Vision IP69 Waterproof Reverse Rear View Camera for Car Vehicle SUV RV
2K
▲ 0.0%vs. prior month
$76.6K
latest month
12-month trend
B0CT2FQXN6
1080P HD Wireless Backup Camera - 1 Minute Magnetic Easy Install No Wiring | 7" Anti-Glare Monitor, Clear Night Vision, Solar 24H Long Life, Scratch-Proof Rear View Camera for Truck, Trailer, Small RV
2K
▲ 0.0%vs. prior month
$220.8K
latest month
12-month trend
B06XKPQ6YZ
15-Minute Easy to Install Backup Camera: Plug-Play 15FT Clear Night Vision | HD 1080P Real-time Image Transmission for Backing Up Safely - Dustproof & Weatherproof Back Up Camera for Car Truck SUV
1K
▲ 0.0%vs. prior month
$35.2K
latest month
12-month trend
B0BRLYT8M1
WOLFBOX G930 10'' 4K Rear View Mirror Camera with 64GB Card,5.8GHz WiFi | Dash Cam Front and Rear with WDR,Touch Screen Rearview Mirror Backup Camera,Night Vision,Parking Monitor,Reverse Assist,GPS
1K
▼ 50.0%vs. prior month
$144.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Back Up Camera Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ROVE is the best-performing back up camera brand in July 2026, moving 10,000 units across 1 ASIN for 46.3% of Top 10 volume. WOLFBOX follows with 4,000 units (18.5%), ahead of Pixelman on 2,000 units (9.3%).
With 9 brands splitting the Top 10 and 74.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $38.29 to $149.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ROVE
1 ASIN in Top 10
46.3%
Units
10K
Revenue
$1.2M
Avg. price
$149.99
B0D6J5B98H
$149.99·★4.5·13.9K revsROVE R2-4K Dual Dash Cam Front and Rear, STARVIS 2 Sensor, Free 128GB Card | 4K Upscaled Front + FHD Rear Recording, 5.8GHz WiFi, 20MB/s Download Speed, App, GPS, 3" IPS, 24Hr Parking Mode, Night Vision
Units sold10K
WOLFBOX
2 ASINs in Top 10
18.5%
Units
4K
Revenue
$548.1K
Avg. price
$134.98
B0811Q28N6
$129.98·★4.3·14.8K revsWOLFBOX G840S 12" 4K Mirror Dash Cam Backup Camera with 32GB Card and GPS | 5.8GHz WiFi Smart Rearview Mirror for Cars & Trucks, Front and Rear View Dual Cameras, Night Vision, Parking Assistance
Units sold3KB0BRLYT8M1
$139.98·★4.3·2.4K revsWOLFBOX G930 10'' 4K Rear View Mirror Camera with 64GB Card,5.8GHz WiFi | Dash Cam Front and Rear with WDR,Touch Screen Rearview Mirror Backup Camera,Night Vision,Parking Monitor,Reverse Assist,GPS
Units sold1K
Pixelman
1 ASIN in Top 10
9.3%
Units
2K
Revenue
$76.6K
Avg. price
$38.29
B09FHLTVBS
$38.29·★4.5·2.3K revsPixelMan Backup Camera,AHD 1080P Metal 170 Degree Wide Angle Rearview Reversing Camera,PMD2A-S Clear Night Vision IP69 Waterproof Reverse Rear View Camera for Car Vehicle SUV RV
Units sold2K
Trending Back Up Camera Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074P45P7G booked 500 units at $16.99, with ▲ 0.0% MoM change. On the growth side, B0FK2PWSNW leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B07Y5Z4WFP close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074P45P7G
Backup Camera Flush Mount, Metal Housing 170°Wide View Angle Rear/Side/Front View Camera for Car, Clear Night Vision IP69 Waterproof Reverse Camera for Vehicle SUV RV Pickup, 18.5mm, 12V/24V, Black
Price
$16.99
Rating
4.2
Reviews
5.7K
Latest month sales
B0FK2PWSNW
Backup Camera for Car – 170° Wide Angle Rear View Camera with 12 LED Night Vision, Waterproof Reversing Camera for Cars Trucks SUVs, Universal Back Up Camera Kit for Vehicles, Easy Install
Price
$0.00
Rating
4.0
Reviews
92
Latest month sales
B07Y5Z4WFP
GLK License Plate Backup Camera HD Front Rear View Reverse Camera with 7 LED Night Vision 170 Degree Viewing Angle, Waterproof, for Cars
Unlock to view ASIN details and product titles
Price
$31.99
Rating
4.4
Reviews
1.3K
Latest month sales
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