Back To School Gifts For Students Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Back To School Gifts For Students sales on Amazon US totaled 707,800 units in July 2026 (▲ 38.2% vs. the prior month), generating an estimated $6,086,025 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.1% of unit volume and 55.7% of revenue, while a typical listing is priced at $12.22. The keyword itself pulled 56,920 Amazon queries over the same period (▲ 71.8% MoM).
Zooming out to the 12-month window ending July 2026, the back to school gifts for students Top 50 moved 6,389,850 units and $69,201,603 in cumulative sales — an average of 532,488 units and $5,766,800 per month. Monthly throughput topped out at 906,500 units in August 2025 and dipped to 231,350 in May 2026, leaving the latest reading 21.9% lower than August 2025.
Back To School Gifts For Students Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
707.8K
▲ 38.2% MoM
Monthly Revenue 2026/07
$6.1M
▲ 9.1% MoM
Top 10 Market Share 2026/07
72.1%
Back To School Gifts For Students Market Share & Sales Concentration on Amazon US — July 2026
The most-sold back to school gifts for students listing on Amazon US in July 2026 is ASIN B0CQ6QY3WH (Brand: BIC), which sold 80,000 units at $7.49 apiece — equal to 11.3% of every unit tracked in this report.
The Top 10 ASINs account for 510,000 units and $3,391,400 in July 2026 — 72.1% of unit volume and 55.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Back To School Gifts For Students' on Amazon
July 2026
Is 72.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
80K
▲ 700.0%vs. prior month
$595.2K
latest month
12-month trend
B000VXO4L2
Elmer's Disappearing Purple School Glue Sticks, Washable, 7 Grams, 30 Count - Posters, Back to School, Bulk Pack for Classrooms, #1 Teacher Brand
80K
▲ 300.0%vs. prior month
$444.8K
latest month
12-month trend
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
60K
▲ 500.0%vs. prior month
$389.4K
latest month
12-month trend
B0004F7GUI
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count
60K
▲ 20.0%vs. prior month
$363K
latest month
12-month trend
B09RGH38NZ
BIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
50K
▲ 0.0%vs. prior month
$223.5K
latest month
12-month trend
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
50K
▲ 66.7%vs. prior month
$399.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Back To School Gifts For Students Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing back to school gifts for students brand in July 2026, moving 130,000 units across 2 ASINs for 25.5% of Top 10 volume. Crayola follows with 90,000 units (17.6%), ahead of Elmer's on 80,000 units (15.7%).
Volume is spread across 8 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.98 to $7.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
2 ASINs in Top 10
25.5%
Units
130K
Revenue
$818.7K
Avg. price
$5.98
B0CQ6QY3WH
$7.49·★4.8·3.9K revsBIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Units sold80KB09RGH38NZ
$4.47·★4.8·68.8K revsBIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
Units sold50K
Crayola
2 ASINs in Top 10
17.6%
Units
90K
Revenue
$565.8K
Avg. price
$6.19
B00006RVTS
$6.49·★4.8·50.2K revsCrayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Units sold60KB000PCWKBA
$5.88·★4.7·17.8K revsCrayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
Units sold30K
Elmer's
1 ASIN in Top 10
15.7%
Units
80K
Revenue
$444.8K
Avg. price
$7.49
B000VXO4L2
$7.49·★4.8·45.3K revsElmer's Disappearing Purple School Glue Sticks, Washable, 7 Grams, 30 Count - Posters, Back to School, Bulk Pack for Classrooms, #1 Teacher Brand
Units sold80K
Trending Back To School Gifts For Students Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CQ6QY3WH booked 80K units at $7.49, with ▲ 700.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Price
$7.49
Rating
4.8
Reviews
3.9K
Latest month sales
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Price
$6.49
Rating
4.8
Reviews
50.2K
Latest month sales
B000PCWKBA
Crayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
Unlock to view ASIN details and product titles
Price
$5.88
Rating
4.7
Reviews
17.8K
Latest month sales
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