Back Scratcher For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Back Scratcher For Men sales on Amazon US totaled 98,400 units in July 2026 (▼ 2.2% vs. the prior month), generating an estimated $837,867 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.0% of unit volume and 61.4% of revenue, while a typical listing is priced at $9.23. The keyword itself pulled 24,879 Amazon queries over the same period (▲ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the back scratcher for men Top 50 moved 1,354,850 units and $11,591,583 in cumulative sales — an average of 112,904 units and $965,965 per month. Monthly throughput topped out at 287,000 units in December 2025 and dipped to 54,050 in May 2026, leaving the latest reading 10.3% higher than August 2025.
Back Scratcher For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
98.4K
▼ 2.2% MoM
Monthly Revenue 2026/07
$837.9K
▼ 3.0% MoM
Top 10 Market Share 2026/07
64.0%
Back Scratcher For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold back scratcher for men listing on Amazon US in July 2026 is ASIN B0BHCPFPM8 (Brand: Yeipis), which sold 10,000 units at $6.99 apiece — equal to 10.2% of every unit tracked in this report.
The Top 10 ASINs account for 63,000 units and $514,730 in July 2026 — 64.0% of unit volume and 61.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Back Scratcher For Men' on Amazon
July 2026









Is 64.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0BHCPFPM8
Yeipis 3 Pack Different Back Scratcher Metal Portable Telescoping with Rubber Handles, Extendable Back Massager Tool with Beautiful Box, Stocking Stuffers for Men Women Christmas Presents(Black)
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend

B0BRW82L28
YIMICOO 2 Pack Wooden Bamboo Back Scratcher, 17 Inch Long Handle Back Scratchers for Adults Men Women, with Beautiful Gift Packaging
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend

B0D6RG7MM8
VWMYQ Silicone Back Scrubber for Shower, 17in Lengthen Long Handle Body Brush, Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam, Long Handle Back Scrubber for Men
10K
▲ 0.0%vs. prior month
$140.9K
latest month
12-month trend

B07RP1XBGT
Plazuria (4-Pack) Extendable Back Scratchers - Metal Claws with Telescopic Rubber Handles - Stocking Stuffers for Men, Women, Kids
7K
▲ 0.0%vs. prior month
$48.6K
latest month
12-month trend

B09232JHMY
Telescoping Back Scratcher with 5 Detachable Heads, Gift for Men Black | 10-30" Reach, Stainless Steel Pole, Rubber Grip, Christmas Stocking Stuffers, White Elephant, Anniversary and Birthday Gift
6K
▼ 40.0%vs. prior month
$66.5K
latest month
12-month trend

B09CNSP4ZR
Slick- Bamboo Back Scratcher, 16.5", 2 Pack, Long Handle | Wooden Back Scratcher for Men & Women, Smooth Edges, Triple Polished Finish for Comfort, Relaxation & Daily Use
5K
▲ 66.7%vs. prior month
$24.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Back Scratcher For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yeipis is the best-performing back scratcher for men brand in July 2026, moving 10,000 units across 1 ASIN for 15.9% of Top 10 volume. YIMICOO follows with 10,000 units (15.9%), ahead of VWMYQ on 10,000 units (15.9%).
Volume is spread across 10 brands, with the top three holding 47.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $13.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yeipis
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$69.9K
Avg. price
$6.99

B0BHCPFPM8
$6.99·★4.5·7.7K revsYeipis 3 Pack Different Back Scratcher Metal Portable Telescoping with Rubber Handles, Extendable Back Massager Tool with Beautiful Box, Stocking Stuffers for Men Women Christmas Presents(Black)
Units sold10K
YIMICOO
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$59.9K
Avg. price
$5.99

B0BRW82L28
$5.99·★4.6·6.3K revsYIMICOO 2 Pack Wooden Bamboo Back Scratcher, 17 Inch Long Handle Back Scratchers for Adults Men Women, with Beautiful Gift Packaging
Units sold10K
VWMYQ
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$140.9K
Avg. price
$13.49

B0D6RG7MM8
$13.49·★4.2·5.5K revsVWMYQ Silicone Back Scrubber for Shower, 17in Lengthen Long Handle Body Brush, Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam, Long Handle Back Scrubber for Men
Units sold10K
Trending Back Scratcher For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DB8BSHKY booked 4K units at $9.99, with ▲ 33.3% MoM change. On the growth side, B0969YDZ1M leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0BBT7SLV4 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0DB8BSHKY
Gobiteli Back Scrubber for Shower,20.5" Long Handle Shower Brush for Body for Deep Clean,Back Brush for Shower for Men Women(Grey)
Price
$9.99
Rating
4.3
Reviews
2.3K
Latest month sales

B0969YDZ1M
Wooden Bamboo Back Scratcher, 3 Pack 17" Natural Handmade | Back-Scratchers for Men and Women, New Upgraded Long Handle Body Massager, Gifts for Adults and Elderly
Price
$8.99
Rating
4.6
Reviews
7.9K
Latest month sales

B0BBT7SLV4
Back Scratcher, 2 Pack, 17-Inch Curved Bamboo Long Handle for Men & Women | Smoothly Polished Handles Reach Difficult Spots, Handmade from 5+ Year Bamboo Roots, Perfect Gifts for Mom, Dad, Grandparents
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
2.6K
Latest month sales
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