Back Scratcher For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Back Scratcher For Men sales on Amazon US totaled 98,400 units in July 2026 (▼ 2.2% vs. the prior month), generating an estimated $837,867 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.0% of unit volume and 61.4% of revenue, while a typical listing is priced at $9.23. The keyword itself pulled 24,879 Amazon queries over the same period (▲ 6.1% MoM).

Zooming out to the 12-month window ending July 2026, the back scratcher for men Top 50 moved 1,354,850 units and $11,591,583 in cumulative sales — an average of 112,904 units and $965,965 per month. Monthly throughput topped out at 287,000 units in December 2025 and dipped to 54,050 in May 2026, leaving the latest reading 10.3% higher than August 2025.

1.4MTotal units sold · Last 12 months
$11.6MTotal revenue · Last 12 months
24.9K▲ 6.1% MoM
Monthly search volume
$9.23Avg. price · July 2026

Back Scratcher For Men Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales89.3K
Revenue$727.6K

2025/09

Sales86.5K
Revenue$728.3K

2025/10

Sales99.9K
Revenue$796.4K

2025/11

Sales152.9K
Revenue$1.2M

2025/12

Sales287K
Revenue$2.7M

2026/01

Sales101.5K
Revenue$864.2K

2026/02

Sales113.3K
Revenue$977.8K

2026/03

Sales83.5K
Revenue$727.1K

2026/04

Sales87.9K
Revenue$765.7K

2026/05

Sales54K
Revenue$445.1K

2026/06

Sales100.6K
Revenue$864.1K
98.4K

2026/07

Sales98.4K
Revenue$837.9K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

98.4K

▼ 2.2% MoM

Monthly Revenue 2026/07

$837.9K

▼ 3.0% MoM

Top 10 Market Share 2026/07

64.0%

See the Top 10 ASINs driving 64.0% of sales

Back Scratcher For Men Market Share & Sales Concentration on Amazon US — July 2026

The most-sold back scratcher for men listing on Amazon US in July 2026 is ASIN B0BHCPFPM8 (Brand: Yeipis), which sold 10,000 units at $6.99 apiece — equal to 10.2% of every unit tracked in this report.

The Top 10 ASINs account for 63,000 units and $514,730 in July 2026 — 64.0% of unit volume and 61.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Back Scratcher For Men' on Amazon

July 2026
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64.0% Volume Share 63K units sold
61.4% Revenue Share $514.7K estimated
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Top 5 Volume Share breakdown

B0BHCPFPM8 10.2%
B0BRW82L28 10.2%
B0D6RG7MM8 10.2%
B07RP1XBGT 7.1%
B09232JHMY 6.1%
Others 56.3%
#1
Yeipis 3 Pack Different Back Scratcher Metal Portable Telescoping with Rubber Handles, Extendable Back Massager Tool with Beautiful Box, Stocking Stuffers for Men Women Christmas Presents(Black)

B0BHCPFPM8

Yeipis 3 Pack Different Back Scratcher Metal Portable Telescoping with Rubber Handles, Extendable Back Massager Tool with Beautiful Box, Stocking Stuffers for Men Women Christmas Presents(Black)

$6.99· 4.5·7.7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$69.9K

latest month

Monthly Trend

12-month trend

#2
YIMICOO 2 Pack Wooden Bamboo Back Scratcher, 17 Inch Long Handle Back Scratchers for Adults Men Women, with Beautiful Gift Packaging

B0BRW82L28

YIMICOO 2 Pack Wooden Bamboo Back Scratcher, 17 Inch Long Handle Back Scratchers for Adults Men Women, with Beautiful Gift Packaging

$5.99· 4.6·6.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$59.9K

latest month

Monthly Trend

12-month trend

#3
VWMYQ Silicone Back Scrubber for Shower, 17in Lengthen Long Handle Body Brush, Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam, Long Handle Back Scrubber for Men

B0D6RG7MM8

VWMYQ Silicone Back Scrubber for Shower, 17in Lengthen Long Handle Body Brush, Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam, Long Handle Back Scrubber for Men

$13.49· 4.2·5.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$140.9K

latest month

Monthly Trend

12-month trend

#4
Plazuria (4-Pack) Extendable Back Scratchers - Metal Claws with Telescopic Rubber Handles - Stocking Stuffers for Men, Women, Kids

B07RP1XBGT

Plazuria (4-Pack) Extendable Back Scratchers - Metal Claws with Telescopic Rubber Handles - Stocking Stuffers for Men, Women, Kids

$6.95· 4.6·28.6K reviews
Monthly Sales

7K

▲ 0.0%

vs. prior month

Revenue

$48.6K

latest month

Monthly Trend

12-month trend

#5
Telescoping Back Scratcher with 5 Detachable Heads, Gift for Men Black | 10-30" Reach, Stainless Steel Pole, Rubber Grip, Christmas Stocking Stuffers, White Elephant, Anniversary and Birthday Gift

B09232JHMY

Telescoping Back Scratcher with 5 Detachable Heads, Gift for Men Black | 10-30" Reach, Stainless Steel Pole, Rubber Grip, Christmas Stocking Stuffers, White Elephant, Anniversary and Birthday Gift

$11.99· 4.6·9.8K reviews
Monthly Sales

6K

▼ 40.0%

vs. prior month

Revenue

$66.5K

latest month

Monthly Trend

12-month trend

#6
Slick- Bamboo Back Scratcher, 16.5", 2 Pack, Long Handle | Wooden Back Scratcher for Men & Women, Smooth Edges, Triple Polished Finish for Comfort, Relaxation & Daily Use

B09CNSP4ZR

Slick- Bamboo Back Scratcher, 16.5", 2 Pack, Long Handle | Wooden Back Scratcher for Men & Women, Smooth Edges, Triple Polished Finish for Comfort, Relaxation & Daily Use

$4.99· 4.6·5.7K reviews
Monthly Sales

5K

▲ 66.7%

vs. prior month

Revenue

$24.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Back Scratcher For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Yeipis is the best-performing back scratcher for men brand in July 2026, moving 10,000 units across 1 ASIN for 15.9% of Top 10 volume. YIMICOO follows with 10,000 units (15.9%), ahead of VWMYQ on 10,000 units (15.9%).

Volume is spread across 10 brands, with the top three holding 47.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $13.49, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

15.9%
15.9%
15.9%
52.4%
Yeipis
YIMICOO
VWMYQ
Other brands
1

Yeipis

1 ASIN in Top 10

15.9%

Units

10K

Revenue

$69.9K

Avg. price

$6.99

  • Yeipis 3 Pack Different Back Scratcher Metal Portable Telescoping with Rubber Handles, Extendable Back Massager Tool with Beautiful Box, Stocking Stuffers for Men Women Christmas Presents(Black)

    B0BHCPFPM8

    $6.99·4.5·7.7K revs

    Yeipis 3 Pack Different Back Scratcher Metal Portable Telescoping with Rubber Handles, Extendable Back Massager Tool with Beautiful Box, Stocking Stuffers for Men Women Christmas Presents(Black)

    Units sold10K
2

YIMICOO

1 ASIN in Top 10

15.9%

Units

10K

Revenue

$59.9K

Avg. price

$5.99

  • YIMICOO 2 Pack Wooden Bamboo Back Scratcher, 17 Inch Long Handle Back Scratchers for Adults Men Women, with Beautiful Gift Packaging

    B0BRW82L28

    $5.99·4.6·6.3K revs

    YIMICOO 2 Pack Wooden Bamboo Back Scratcher, 17 Inch Long Handle Back Scratchers for Adults Men Women, with Beautiful Gift Packaging

    Units sold10K
3

VWMYQ

1 ASIN in Top 10

15.9%

Units

10K

Revenue

$140.9K

Avg. price

$13.49

  • VWMYQ Silicone Back Scrubber for Shower, 17in Lengthen Long Handle Body Brush, Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam, Long Handle Back Scrubber for Men

    B0D6RG7MM8

    $13.49·4.2·5.5K revs

    VWMYQ Silicone Back Scrubber for Shower, 17in Lengthen Long Handle Body Brush, Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam, Long Handle Back Scrubber for Men

    Units sold10K

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