Babyliss Flat Iron Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Babyliss Flat Iron sales on Amazon US totaled 116,800 units in July 2026 (▼ 16.3% vs. the prior month), generating an estimated $6,974,872 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 45.3% of revenue, while a typical listing is priced at $84.33. The keyword itself pulled 16,252 Amazon queries over the same period (▲ 0.8% MoM).
Zooming out to the 12-month window ending July 2026, the babyliss flat iron Top 50 moved 1,387,850 units and $83,700,718 in cumulative sales — an average of 115,654 units and $6,975,060 per month. Monthly throughput topped out at 203,800 units in November 2025 and dipped to 73,900 in May 2026, leaving the latest reading 32.4% higher than August 2025.
Babyliss Flat Iron Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
116.8K
▼ 16.3% MoM
Monthly Revenue 2026/07
$7M
▼ 21.6% MoM
Top 10 Market Share 2026/07
60.8%
Babyliss Flat Iron Market Share & Sales Concentration on Amazon US — July 2026
The most-sold babyliss flat iron listing on Amazon US in July 2026 is ASIN B09GKY436P (Brand: Remington), which sold 20,000 units at $33.99 apiece — equal to 17.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 71,000 units and $3,161,120 in July 2026 — 60.8% of unit volume and 45.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Babyliss Flat Iron' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09GKY436P
Remington Shine Therapy 1 Inch Hair Straightener, Argan Oil & Keratin | Keratin ceramic plates deliver smooth results; this flat iron reduces frizz for ideal hair styling.
20K
▲ 0.0%vs. prior month
$656.2K
latest month
12-month trend
B09RTLFV3F
Remington Shine Therapy 2 Inch Hair Straightener, Argan Oil & Keratin | Ceramic flat iron plates infused with Argan Oil and Keratin, reduces frizz for shiny, smooth results.
10K
▲ 0.0%vs. prior month
$357.9K
latest month
12-month trend
B0FVXPLCKX
Wavytalk Steam Hair Straightener Steam Sesh for Less Heat Damage, Flat Iron | Detachable Comb, Steam Nourishes, Speeds Straightening, Fights Humidity & Frizz, Nano Titanium 1.38'' Plate, 5 Heat, Pink
8K
▲ 0.0%vs. prior month
$480.2K
latest month
12-month trend
B01J248HWM
Bio Ionic Long Barrel Curling Iron, Moisture Heat Technology & NanoIonic MX | Versatile Curling Styler with Longer Barrel for Easy Hair Styling, Multiple Barrel Sizes for Frizz-Free, Defined Curls
6K
▼ 40.0%vs. prior month
$725.1K
latest month
12-month trend
B0DHKHK426
Annlary Hair Straightener 1 Inch Flat Iron and Curler 2 in 1 Titanium Ceramic Ionic Dual Voltage Straightener with Heat-Resistant Silicone, for Less Frizz, Shinier & Smoother
6K
▲ 50.0%vs. prior month
$152.6K
latest month
12-month trend
B0009V1YR8
CHI Original 1" Ceramic Hair Straightener Flat Iron for Styling | Advanced Ceramic Technology for Frizz-Free Smooth Shine, Floating Plates for Easy Glide, Analog On/Off Switch
5K
▲ 66.7%vs. prior month
$297K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Babyliss Flat Iron Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Remington is the best-performing babyliss flat iron brand in July 2026, moving 30,000 units across 2 ASINs for 42.3% of Top 10 volume. wavytalk follows with 8,000 units (11.3%), ahead of BIO IONIC on 6,000 units (8.5%).
With 9 brands splitting the Top 10 and 62.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $36.99 to $130.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Remington
2 ASINs in Top 10
42.3%
Units
30K
Revenue
$1M
Avg. price
$36.99
B09GKY436P
$33.99·★4.6·29.4K revsRemington Shine Therapy 1 Inch Hair Straightener, Argan Oil & Keratin | Keratin ceramic plates deliver smooth results; this flat iron reduces frizz for ideal hair styling.
Units sold20KB09RTLFV3F
$39.99·★4.6·29.4K revsRemington Shine Therapy 2 Inch Hair Straightener, Argan Oil & Keratin | Ceramic flat iron plates infused with Argan Oil and Keratin, reduces frizz for shiny, smooth results.
Units sold10K
wavytalk
1 ASIN in Top 10
11.3%
Units
8K
Revenue
$480.2K
Avg. price
$59.99
B0FVXPLCKX
$59.99·★4.2·1.8K revsWavytalk Steam Hair Straightener Steam Sesh for Less Heat Damage, Flat Iron | Detachable Comb, Steam Nourishes, Speeds Straightening, Fights Humidity & Frizz, Nano Titanium 1.38'' Plate, 5 Heat, Pink
Units sold8K
BIO IONIC
1 ASIN in Top 10
8.5%
Units
6K
Revenue
$725.1K
Avg. price
$130.40
B01J248HWM
$130.40·★4.3·3.5K revsBio Ionic Long Barrel Curling Iron, Moisture Heat Technology & NanoIonic MX | Versatile Curling Styler with Longer Barrel for Easy Hair Styling, Multiple Barrel Sizes for Frizz-Free, Defined Curls
Units sold6K
Trending Babyliss Flat Iron Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DHKHK426 booked 6K units at $24.94, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHKHK426
Annlary Hair Straightener 1 Inch Flat Iron and Curler 2 in 1 Titanium Ceramic Ionic Dual Voltage Straightener with Heat-Resistant Silicone, for Less Frizz, Shinier & Smoother
Price
$24.94
Rating
4.4
Reviews
3.5K
Latest month sales
B0009V1YR8
CHI Original 1" Ceramic Hair Straightener Flat Iron for Styling | Advanced Ceramic Technology for Frizz-Free Smooth Shine, Floating Plates for Easy Glide, Analog On/Off Switch
Price
$44.12
Rating
4.4
Reviews
20.5K
Latest month sales
B0CXPRMNWF
Quico Hair Straightener, 110-240V Flat Iron Hair Straighteners for Women | Pink Hair Straighteners 15s Fast Heat, Ceramic Negative Ion Plate, 320-450℉, Temp Memory, Auto-Off, with Glove&Clips, Gift
Unlock to view ASIN details and product titles
Price
$15.98
Rating
4.4
Reviews
1.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this babyliss flat iron report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card