Baby Shower Favors Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Shower Favors sales on Amazon US totaled 35,500 units in July 2026 (▼ 1.8% vs. the prior month), generating an estimated $638,324 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 40.1% of revenue, while a typical listing is priced at $20.31. The keyword itself pulled 34,993 Amazon queries over the same period (▲ 28.9% MoM).
Zooming out to the 12-month window ending July 2026, the baby shower favors Top 50 moved 431,600 units and $7,846,231 in cumulative sales — an average of 35,967 units and $653,853 per month. Monthly throughput topped out at 46,200 units in February 2026 and dipped to 22,450 in May 2026, leaving the latest reading 7.3% lower than August 2025.
Baby Shower Favors Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
35.5K
▼ 1.8% MoM
Monthly Revenue 2026/07
$638.3K
▼ 4.5% MoM
Top 10 Market Share 2026/07
56.3%
Baby Shower Favors Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby shower favors listing on Amazon US in July 2026 is ASIN B0BCL3LRDH (Brand: Voircoloria), which sold 4,000 units at $7.99 apiece — equal to 11.3% of every unit tracked in this report.
The Top 10 ASINs account for 20,000 units and $256,030 in July 2026 — 56.3% of unit volume and 40.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Shower Favors' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BCL3LRDH
Voircoloria Baby Boxes with Letters for Baby Shower Gender Reveal Decor | 4 Transparent Balloon Boxes Without Ballloons, Decorative Boxes, Blocks for Birthday Wedding Party Decorations
4K
▼ 20.0%vs. prior month
$33.4K
latest month
12-month trend
B0BKTS5R34
JOYIN 30 Pcs Rubber Ducks, Random Assortment Ducks Bulk with Mesh Carry Bag, Mini Rubber Duckies for Baby Bath Toys, Kids Toddler Summer Pool Toys Birthday Gifts Party Favors
4K
▼ 20.0%vs. prior month
$65.2K
latest month
12-month trend
B0CMZRBH7Z
MAQIHAN Clear Gift Bags with Handles - Party Favor Candy Bags Transparent | 10 Plastic Goodie Bags, bolsitas for Valentines, Mother's Day, Christmas, Baby Shower, Wedding, Birthday, Mini 5.9'' x 6.3''
3K
▲ 0.0%vs. prior month
$19.5K
latest month
12-month trend
B08KD4KW1D
Baby Bottle Pop Candy Lollipops Variety Pack - 10 Ct Individually Wrapped | Suckers with Powdered Dip - Assorted Bulk Candy for Kids Party Favors Goodie Bags Baby Shower & Gender Reveal
2K
▲ 0.0%vs. prior month
$25.4K
latest month
12-month trend
B0DXTDKXR6
Crweety 50 Pcs Organza Bags 3x4, Pink Small Mesh Gift Bags Drawstring Bulk | Use for Jewelry Candy Soap Treat Sachet, Mini Party Favor Goodie Pouches, for Wedding Baby Bridal Shower Birthday & Halloween
2K
▲ 100.0%vs. prior month
$11.4K
latest month
12-month trend
B08DMLL115
Ring Pop Individually Wrapped Pink Candy, Strawberry 30 Count Lollipop | Bulk Pack – Lollipop Suckers for Kids, Fun Candy Bulk for Gender Reveal, Bachelorette Party Favors, Kids Party Favors
1K
▲ 0.0%vs. prior month
$18.1K
latest month
12-month trend
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Best Baby Shower Favors Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Voircoloria is the best-performing baby shower favors brand in July 2026, moving 4,000 units across 1 ASIN for 20.0% of Top 10 volume. JOYIN follows with 4,000 units (20.0%), ahead of MAQIHAN on 3,000 units (15.0%).
Volume is spread across 10 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $15.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Voircoloria
1 ASIN in Top 10
20.0%
Units
4K
Revenue
$33.4K
Avg. price
$7.99
B0BCL3LRDH
$7.99·★4.6·5.5K revsVoircoloria Baby Boxes with Letters for Baby Shower Gender Reveal Decor | 4 Transparent Balloon Boxes Without Ballloons, Decorative Boxes, Blocks for Birthday Wedding Party Decorations
Units sold4K
JOYIN
1 ASIN in Top 10
20.0%
Units
4K
Revenue
$65.2K
Avg. price
$15.98
B0BKTS5R34
$15.98·★4.7·4.4K revsJOYIN 30 Pcs Rubber Ducks, Random Assortment Ducks Bulk with Mesh Carry Bag, Mini Rubber Duckies for Baby Bath Toys, Kids Toddler Summer Pool Toys Birthday Gifts Party Favors
Units sold4K
MAQIHAN
1 ASIN in Top 10
15.0%
Units
3K
Revenue
$19.5K
Avg. price
$6.99
B0CMZRBH7Z
$6.99·★4.6·1.4K revsMAQIHAN Clear Gift Bags with Handles - Party Favor Candy Bags Transparent | 10 Plastic Goodie Bags, bolsitas for Valentines, Mother's Day, Christmas, Baby Shower, Wedding, Birthday, Mini 5.9'' x 6.3''
Units sold3K
Trending Baby Shower Favors Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CJXX14R1 booked 1K units at $33.99, with ▲ 0.0% MoM change. On the growth side, B0GLQXKDPT leads positive momentum with ▲ 1100.0% MoM growth on 600 units, with B0DXTDKXR6 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CJXX14R1
EIGTWEN 78 PCS Fun Baby Shower Games Sign Kit, Baby Blocks for Baby Shower | Blank Wooden Blocks, Games for Guest, Funniest Games Ever, Suitable for Boy and Girls, Fun Activities and Ideas
Price
$33.99
Rating
4.5
Reviews
608
Latest month sales
B0GLQXKDPT
It's a Boy Candy, Baby Shower Buttermints Party Favor | Individually Wrapped Cream Mints, 13 oz Birth Announcement Treats
Price
$14.95
Rating
4.8
Reviews
70
Latest month sales
B0DXTDKXR6
Crweety 50 Pcs Organza Bags 3x4, Pink Small Mesh Gift Bags Drawstring Bulk | Use for Jewelry Candy Soap Treat Sachet, Mini Party Favor Goodie Pouches, for Wedding Baby Bridal Shower Birthday & Halloween
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.7
Reviews
940
Latest month sales
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